Millennials in the Workplace [MEDIA]

Monday, May 30, 2016

Workplaces with swings, cubby houses, and video games might seem to belong more in a childcare centre than an office, but they’re the kind of workspaces being designed by the Millennials of today, with the reasoning that fostering creative energy at work makes for a more productive team.

Mark McCrindle defines Millennials (or ‘Generation Y’) as those born between 1980 and 1994, and hence, those who are coming of age or beginning their careers in the new millennium. Generation Y has a reputation for being the ‘selfie society’, infatuated with themselves, their smartphones, social media, and celebrities. However, their expertise in the harnessing of technology, coupled with an entrepreneurial spirit, could be an explanation for their ascent in the world at a rate faster than any other generation before them.

Millennials seek leadership opportunities, and desire to create jobs for themselves, rather than looking for a job – Generation Y is one that doesn’t need a job for survival and security reasons. Mark McCrindle attributes the Millennials’ changing ways of thinking as what has empowered them to become the ‘entrepreneurs of today’.

See the full story featuring Mark McCrindle below:


Top Baby Names Revealed

Wednesday, May 25, 2016

Around 1 in 10 Australian babies last year were given one of the Top 10 baby names; a total of 28,640 out of the total Australian annual births of 298,200. There were 2,283 boys named Oliver and 1,737 girls named Charlotte last year.


Charlotte takes top spot after Olivia’s 3 year reign

Charlotte, with 1,737 occurrences is the top girl baby name in Australia for 2015, taking the top spot from Olivia which is now in 2nd place.

Olivia was the most popular girls’ name in 2014 but has now fallen behind by 67 occurrences.

Charlotte was the most popular baby girls’ name in almost every state while Olivia was top in VIC and WA.


Oliver most popular in the states but Jack more popular in the territories

Keeping the top spot from 2014 is Oliver, the top boy baby name in Australia for 2015 having overtaken Jack and William which were 1st in 2011 and 2012 respectively.

Oliver was the top boys’ name in all 6 states (NSW, VIC, QLD, SA, WA, TAS) while Jack was the top boy baby name in the Northern Territory.

There were 421 more instances of Oliver than William, an increase on the margin of 191 from 2014. In 2015, there were 2,283 boys named Oliver, 1,862 named William and 1,802 named Jack which is a decrease for both William and Jack on 2014.



Top 10 Girl's name trends and insights

Most of the top 10 girls’ names from 2014 have held on to a top 10 ranking in 2015 except for Ruby which has slipped out of the top 10 down to 13th place. In Ruby’s place, Grace has reached top 10 status. Charlotte, Amelia, Sophia and Chloe all improved on their 2014 ranking with Olivia, Mia, Emily, Sophie and Ruby being the ones which have dropped. Ava was the only name to retain the same ranking.


Top 10 Boy’s name trends and insights

Oliver remains to be the top boy baby name of 2015, holding this position strongly since 2014. 9 out of the top 10 boys’ names held onto their top 10 ranking with Alexander falling out of the top 10 to 15th place, with Lachlan (rank 10th) taking his spot. While none of top 4 names changed positions, Jackson dropped from 5th to 7th and Thomas, James and Ethan increased their rank within the top 10 names.


7 new boy’s and 9 new girls’ names enter the top 100

The names Spencer, Jesse, Arlo, Harley, Darcy, Jett and Lewis have entered the list for the boys’ at the expense of Bailey, Mitchell, David, Aaron, John, Phoenix and Anthony.

As for the girls; Aurora, Billie, Eve, Daisy, Aisha, Leah, Gabriella, Maryam and Maggie have entered the top 100 with; Lexi, Jade, Indie, Pippa, Amelie, Amber, Elise, Natalie and Lacey dropping out of the list.


George and Charlotte; A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names.

The birth of the Royal Princess in May 2014 (Charlotte Elizabeth Diana) has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st in 2012 to 36th in 2015, in 2015 we saw the name Charlotte gain 1st position, taking the top spot from Olivia in 2014.




Download Baby Names Australia 2016. 

Click here to download the full report.

McCrindle media coverage

Tuesday, May 17, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

We assist our clients in identifying newsworthy media angles in their research to assist them in communicating the insights effectively with the broader public.

Here are some of our recent media appearances:


Sydney is growing by 1600 people per week, which means one new Avalon suburb every 6 weeks. Mark McCrindle shares some of our research results into the future of Sydney, and how Sydneysiders think infrastructure will keep up with this growth, in response to Dick Smith's population growth media coverage.



If you go back three decades, the top 5 countries of Australians overseas born were all European countries with New Zealand in that mix. Today, three of the top five countries are in Asia. Over the next few decades we'll see that proportion of Sydneysiders born overseas, close in on the 1 in 2 figure, that halfway point. Mark McCrindle talks to SBS World News about migration as a key driver of Australia's population growth.



Sydney grows by more people every 13 days than the whole of Tasmania adds in an entire year. 5 million people will live in Sydney by the end of the year, and for young families, the west is where they can get those house and land packages, a bit more affordability and that's why there is growth there. Mark McCrindle talks to Seven News about the Urban Sprawl Sydney is currently experiencing.


Social researcher Mark McCrindle agrees that the e-change movement is a new phenomenon. With the cost of living and commute times in cities increasing — and affordable housing prospects dwindling — people are moving further away from the CBD. “While that goal of moving out of the big smoke on a tree-change or sea change has always been aspirational, it has suddenly become possible now with the new technology,” he confirms. So why are we swapping urban for suburban?

To view the full article, please click here.





The children of Australia are today's students and tomorrow's employees. And while each generation has passed through the student lifestage, Generation Z are the only ones to have done so in the 21st century. They can be defined as being post-linear, post-literate, and post-logical. They have been born into a time that has seen the printed word morph into an electronic form. Education is shifting from structured classrooms to collaborative means, from textbooks to tablets and from reports to infographics and video presentations. 

To view the full article, please click here.



Figures from the Australian Institute of Family Studies indicate that up to two-thirds of parents may be giving money towards living costs, or as a loan or gift to children in their mid-twenties. "The proportion of 25-year-olds still living in the parental home has doubled from one-in-six in 1976, to almost one-in-three today," adds Mark McCrindle. "The main reasons for this are economic - young people today are far more likely to be in the education system later in life than the previous generation were. Not only are they delaying their earning years, but the costs of moving out of home are significantly higher than those faced by previous generations because of the much higher house prices and resulting rental costs. And so, financial independence occurs later in life."

To view the full article, please click here.



As far back as 1996, the Australian Bureau of Statistics reported that 20 per cent of women remained childless at the end of their reproductive life. That figure has been increasing ever since; in 2006 women aged between 40 and 44 were twice as likely to be childless as their counterparts in 1961. Demographer Mark McCrindle says that social trends and the later age at which people start families has created this decline in the number of grandparents. “They are ‘in-waiting’ because their children don’t have kids and they are left bereft of that longed-for role,” he says.

To view the full article, please click here.

Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.


Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.


Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.


New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


 

Why organisations should participate in our ACT Study

Monday, May 09, 2016

Invitation for organisations to participate 



The Australian Community Trends Report is a not-for-profit sector wide study that began in 2015.

For smaller organisations research can be expensive. This project enables not-for-profit organisations to conduct research and also to bench mark organisations against the sector in a very cost effective way. The process is simple, a survey link and guide email is sent to organisations which is deployed within communications, with the analysis and a comprehensive research report returned to the organisation. All information is kept confidential for each organisation involved.


What participating organisations will receive from the study

  • An understanding Australian’s attitudes and behaviours towards engaging with you. What are regarded as giving blockers and enablers? How satisfied are your supporters?
  • Your organisation’s specific data - benchmarked against the national average. Net Promoter Score (NPS) – What is the probability of a supporter recommending your organisation to family and friends? Net Culture Score (NCS) – What is the level of satisfaction and engagement for staff and volunteers?
  • A strategically focused report with infographics, enabling you to easily communicate these insights

Overview of the study; Research methodologies

For further information

This study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.


For more information, please contact Kirsten Brewer on:

E: kirsten@mcrindle.com.au

P: 02 8824 3422


W: australiancommunities.com.au

Australian mums speak: Guidance on gifts this Mother's Day

Friday, May 06, 2016

As Australians, we love the chance to give back to our mothers, especially on Mother’s Day. For many Australians, Mother’s Day is regarded as the most meaningful special day, superseding the importance of Valentine’s Day and Father’s Day.

Choosing the right gift on Mother’s Day isn’t always an easy task. Our time-poor schedules often act as a deterrent to activating the genuine, heartfelt generosity we feel towards our mums. In a recent nationwide study of 1,008 respondents, we asked 323 mothers around Australia what they really want this Mother’s Day.

Mums most desired gift is ‘something for her’


This Mother’s Day, mums would most like to receive something for them personally (20%) or something hand-made (15%). This aspect highlights the non-materialistic nature of mums generally, and that for mums, Mother’s Day isn’t about getting more stuff but about the experience and about the thought and intention behind the gift.

The least desirable categories of Mother’s Day gifts according to mums themselves is something for the home (5%) and least of all, something that can be used for cooking or cleaning (2%).

“Interestingly, flowers, which people often think to buy when Mother’s Day approaches, is one of the least desirable gifts for mums, so we may need to reconsider. Mums also don’t want something that will just sit around the home, and they certainly aren’t hoping for another appliance related to domestic duties.” – Mark McCrindle.

Aussie’s on point with gifts for mum


This Mother’s Day, Australians will most likely be gifting their mums with something for her (10%), which we know is what most mothers would like to receive. We will also be gifting our mums with something for her home (10%), however we know this is lower down on her wish list. At least only 5% plan on buying our mums an appliance she can use!

Avoid gifts that create more work!


When asked about the worst gifts ever received for Mother’s Day, mothers repeatedly said that the worst ‘gifts’ they had received are ‘no-gifts’ – having their spouse/children give unappealing or dying flowers, not receiving a gift or receiving only a card.

In a more tangible sense, there were a number of gifts that mothers received that were undesirable, including:

“A Toilet Seat.”

“Toiletries gift basket.”

“A pet rock.”

Gifts that show you don’t know your mother, such as buying her earrings when her ears aren’t pierced, gifts that show it was a last minute purchase and gifts that create more work for her are also likely to be listed on the ‘worst received list’ by Aussie mums.

“I gave her flowers- she is allergic.”;

“I forgot [Mother’s Day] and just took something from my grandmother’s collection.”

“[I gave] some flowers that were not as fresh as they could have been, they were limp by Sunday and died within a couple of days.”

“I gave her a saucepan – it was very expensive but she hated it!”

Mums are gracious, after all


What showcased itself most clearly in our research is that mothers are unconditional in their love and appreciate every gift. Mothers also noted that oftentimes, while not being overly enthusiastic about a particular item, they treasure any gift as an expression of their children/spouse’s love for them:

“I love every gift given to me as it's specially chosen for me by my precious children and hubby.”

“No gift is bad because it is something the kids think is great hence you think it’s great regardless – they buy it out of love.”

“Anything given with love is fantastic.”

The 5 Charity Essentials from our Australian Communities Trends Report

Monday, May 02, 2016


The Australian Community Trends Report is a not-for-profit sector wide study that began in 2015. The study in 2015 found the top 5 charity essentials for organisations to follow as highlighted by Australian charitable givers.


Transparency of admin costs

Supporters of charitable organisations are becoming increasingly wary about the percentage of their donation that goes straight into administration for the organisation. Organisations that are more upfront about what this amount is and can explain why it is necessary are preferred by supporters.


Reporting specific impacts and results

The best gift you can give your supporters is telling them the impact of their donation and what it has done. Charitable givers appreciate seeing the direct result of their giving and seeing the difference it has made.


Where donations are allocated

Charitable givers want transparency from the organisations they support on where donations are allocated and where each dollar goes. Showing the work that is done and where it is done is key for charitable givers.


Amount raised from appeals

Transparency of financial statements including sharing the amount raised from appeals is an important item for supporters to have access to. Having this data available and accessible, perhaps on your website helps to build trust with your current and potential supporters.


Details of executives/ governance

Sharing the who’s who of the organisation is more important than you may think for charitable givers. Your current and potential supporters want to have access to be able to find out who your key leaders are so they can be sure the organisation is in good hands.


About the Australian Community Trends Report 2016 Study

This study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.


For more information, please contact Kirsten Brewer on:

E: kirsten@mcrindle.com.au

P: 02 8824 3422


W: australiancommunities.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

belief princess charlotte trends analyst Australian Bureau of Statistics career SRE australian social research local community plans education sector transport culturally diverse population Western Australia meetings vegemite lalor park balance city Canberra the australian dream tuesday paying to work social commentator internships 2012 brand experience teaching names curiosity suburb commute dreaming Netflix urban living video wedding social researchers social impact holidays Sydney socialites teacher communication data analyst renting Real Estate Institute of Victoria commuters dream media release overcast youth unemployment ACF professional development car demographer trends of 2016 household selfie challenge hello fresh sydneycity ACT households demographic transformations Channel Seven rental stress New Zealand crime society trends Australians research pack economic Births community public speaking optus my business awards Tasmania 1968 resilience census cost young people future-proof etiquette house prices ageing research report growth not for profit panel rain earn future of education Territory DESTEL The ABC of XYZ futurist crows nest technology consumerism life IT Specialists insights ideas supply and demand work-life schools ageing population urban living index toys facts entertainment Res Vis winter blues global sydneysiders 2016 census fears in depth interviews states norwest careers charity entrepreneurial university royal influence focus group CPI faux-cilise Australian demographics Australian Census debt australians staying home more urban food stats generational trends alpha demographics marriage 2017 moreton bay education workshop village Financial Planning Week Valentine’s Day social media online shopping mobile christianity 1994 proactive goal study shopper's pick baby boomers local communities Hornsby Shire Council presentations System's Architect salary seasons New Zeland emerging generations investing sydney event wealth sector wide study WA trades train community event World Water Day omnibus micro wealth distribution daily telegraph leadership workshop property travelling logan DIY mccrindle tea priorities nfp mother's day tv apartments South Australia cold Myth stay home economy gen z entrepreneurs of today Research Executive australia presentation GPO baby names report sun high density men impact 23 million results tableau vegetarian long weekend SMART demography micro apartments non profit huffington post social lives local Australia Day 2017 happiness tattoos Social Trend relational social enquiry PSI innovation Australian Dream #censusfail politics gen alpha market research meals baby name predictions teach staff property market education research Christmas season research data cloudy days cancel plans father's day neutral bay religion national wealth the average aussie cancelling event mateship annual income New South Wales business index offenders future proofing perth 2015 cooking cash property price communities trends high density living earning high density apartments financial future bondi conference speaker January 26th educated baby generation Z professional speaker NBRS collaborative TDE mythbusting national crime rates the changing face of "know the times" McCrindle Speakers Engineering Manager breakfast visual optus case study living office grandparents communicate land of the middle class digital home cancelling plans generation government small business work wealth and income future of work visualisation woolworths researcher storytelling jobs Mark McCrindle home owner change identity young australians finance 24,000,000 christian environment 2016 10 years internship baby names pharmacy residents motivate rising house prices REIV National Conference experience Sydney keynote speaker 2020 increasing densification newspaper community engagement sunny days area families workplace culture Education Future Forum dessert weekly earnings affordability conferences school employment award demographic skills engage couple story year 12 insight The Daily Edition school satisfaction waverton media emerging trends australian communities forum Australian Communities Trends marketing global financial crisis christmas hopes healthy future sustainable SMSF repayments Do It Yourself mythbusters Channel 7 Macquarie University census 2016 Population Clock ashley fell divorce rate capital cities pyrmont 24 million income keynote speaker Queensland: QLD 2014 suburbs real Christmas lunch forecast VET sector leadership world public speaker media commentary child care Christmas presents professional services networking tea university degree poor qualitative research ashley mckenzie teachers office space jobs of the future population milestone unaffordable future brand buildings global generations royal participants Royals professional February 16 grave decision event Australian Trends rule keeper customer hornsby trend tuesday mccrindle in the media friendship Tuesday Trends investor faith fresh rent office opening employers Andrew Duffin group environmental scanning Duchess of Cambridge housing market in the media Adelaide thrive eliane TAS sector wide wellbeing infographic wall friends cica Wellington volunteers teleworking workforce moderators guide financial independence responsive sunburnt country mover and shaker business new office monarchy safe Gen Y training sentiments church darwin emerging technologies follow sydney hills shbc spirituality census results Scouts research services Crime Rates recap VIC the hills shire royal baby society know the times student NSW low density Generation X ipswich sydney metro educhat poker master builders average aussie outsourcing online middle class wages social commentary conference australian communities trends report year 7 population map publication Northern beaches Event holiday manly faux-cilising ABS EFF research social trends marrickville weather culture Love women future of shopping award winner organisational culture engagement shifts bus Real Estate trend FOMO analysis aussie culture financial mortgage renter of the future coffee google 40 million sports CBD eliane miles youth typical australian language hobart blaxland ease of travel Skilling work mates state business performance JOMO parents report Generation Y bureau parenting innovative acf15 FPA cultural diversity Melbourne SA aged care puzzle HSC twentyseventeen social research tips housing trends housing mining boom megatrends clothing house price children interactive Kirsten Brewer townhouses baby boom 2013 easter world youth day internet product students ultimo demographic trends Geoff Brailey Sydney Hills Business Chamber contiki personalities socialising debate Bathburst statistics intern forecasting national private wealth the hills 1980 media activity leader mentor anzac budget NBRS Architecture mccrindle research criminal future proof home ownership royal family survey design social issues retirement medicine growing population Tuesday Trend learning styles sector Word Up apartment capital city winter baby names australia report Gen X social analysis google for education Kiwi house hills shire Charlotte forum suburban living Northern Beaches Christian School census fail NEETs collaboration social change going out millennials Hills Shire Council unemployment Deaths brands James Ward equip celebration workplace speakers education future report housing growth divorce quote research visualisation shopping centre pharmacies education future list consumer average sydneysider changing face of sydney Work place millenials entrepreneur VET program average Australian energy communications Aussies relevant Financial Planning Association of Australia financial dreams sydney speaker group session rich goals learner baby name trends Assistant Store Manager spend Aussie slideshare gender marriages generations not-for-profit wealth and income distribution data data visualisation purpose Australian schools keynote Australia Day Australian communities social deloitte cost of living high school shopping trends of 2017 housing affordability lifestyle travel 2016 census results social shifts new york times dare to dream water click 1975 Australian Families Financial Planning Association owning a home social researcher school students define victoria summer survey earnings narcissism brisbane sydneysider aged care wolloomooloo kate middleton resource greatness news REIV Conference public holiday family affordable Australian Home geomapping Australian Population thought leadership focus groups post rationalism financial fears mccrindle ethnography potts point ferry easy rider investment prince george Wagga Wagga generation alpha tertiary education rise of local organisations Wodonga Vocational education optimistic infographic litter domestic daily commute Caregiver Northern Territory population growth urban taskforce gold coast learn wage faux-ciliser personal growth ACF 2016 house price rise millionth Christchurch menai learning baby name events staying in cartodb Northern Beaches Queensland authenticity Merry Christmas NT snapshot social life English schools students graphs cars conference presentation

Archive