Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.

ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


WATCH MARK'S TEDX TALK ON BRINGING RESEARCH DATA TO LIFE HERE

DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

personal growth social trends tattoos researcher housing stats Sydney 1980 student learn earnings prince george System's Architect Australian Communities Trends change innovation JOMO divorce 2012 shopper's pick fears events WA social media typical australian financial dreams faux-cilise wealth and income communicate facts futurist Australian schools identity resource woolworths leadership Australian Families demographic Research Executive world youth day Charlotte define mover and shaker keynote speaker schools students sector Bathburst 24,000,000 January 26th celebration media activity education future internet rising house prices christianity event dessert baby boom millenials Gen Y nfp community increasing densification dream earn SA rental stress consumer survey not-for-profit Australians divorce rate collaborative local communities know the times suburbs rent deloitte government economy Aussies Melbourne culture fresh relational Caregiver wealth and income distribution Aussie DESTEL mobile Population Clock wedding marrickville housing growth property market royal family father's day resilience emerging technologies customer priorities urban living publication friends sustainable litter builders unemployment cancelling event cash baby GPO in the media workplace culture bondi menai vegemite 2015 australian social research Geoff Brailey Australian Dream Christmas lunch small business cost of living narcissism list HSC Duchess of Cambridge Australian Trends affordable life wages pyrmont mccrindle conference affordability Northern Beaches Christian School Northern Beaches sunny days census families low density teleworking schools Education Future Forum Channel 7 brand experience media education research easter real organisational culture safe holidays church city national wealth australians staying home more forum etiquette faux-cilising ultimo Merry Christmas sentiments trends of 2017 Australian demographics princess charlotte CBD 2020 marketing workforce men 2016 10 years child care anzac population map collaboration high density huffington post focus groups transport population growth data visualisation happiness residents sydney speaker rise of local Love The ABC of XYZ society trends royal influence cartodb NSW investor brands study technology Christmas presents educhat tips leadership workshop Netflix slideshare engage conference presentation national crime rates domestic 24 million interactive DIY teaching internship australia ideas mccrindle tea dreaming future mythbusters TDE research services gold coast Wellington socialites clothing responsive social researchers research young australians mccrindle in the media generation Z home ownership skills not for profit Canberra financial independence forecasting authenticity winter blues online shopping growth finance cold demographic transformations Channel Seven entrepreneur Kiwi generation alpha debate language South Australia sydneycity learner cooking trends TAS alpha REIV National Conference youth unemployment young people Australian Home FOMO state generations ethnography Sydney keynote speaker 40 million Crime Rates generational trends global generations jobs baby names 1968 kate middleton religion Christmas season internships school students demographic trends offenders ashley fell graphs social research Real Estate Institute of Victoria insights emerging trends social impact non profit trend townhouses FPA mateship society millennials baby name predictions NEETs commute Mark McCrindle sports ACF learning population optimistic emerging generations analysis Financial Planning Association professional participants 2014 Wodonga social commentator sun visual states Northern Territory Queensland 2017 population milestone area social commentary school satisfaction marriage Gen X gender relevant presentations Hornsby Shire Council owning a home future of education World Water Day media commentary Births dare to dream grandparents public holiday the changing face of leader friendship Australian communities McCrindle Speakers award shopping toys winter outsourcing spend career post rationalism newspaper parents parenting suburb manly Engineering Manager living buildings retirement stay home google for education conference speaker sector wide study university degree family thrive snapshot balance VIC cloudy days workplace click 1975 food seasons housing affordability visualisation social lives digital university survey design market research infographic households Tuesday Trends moderators guide Tasmania high density apartments jobs of the future tertiary education overcast 2013 land of the middle class royal entrepreneurial ABS omnibus The Daily Edition community engagement Christchurch mccrindle research investment future proof Do It Yourself paying to work challenge australian communities trends report communications networking income engagement equip motivate summer Scouts training repayments daily commute work mates aussie culture February 16 ACF 2016 Wagga Wagga sunburnt country brand employers research visualisation renter of the future wealth distribution community event New Zeland Australian Bureau of Statistics ipswich growing population mythbusting EFF new york times teachers media release follow presentation hills shire trends of 2016 mentor Tuesday Trend capital city Australia Day 2017 going out rich consumerism social life staff wellbeing results environmental scanning baby name trends data apartment qualitative research middle class "know the times" hello fresh high density living tableau mortgage faux-ciliser cost demographics generation work energy tea gen z Territory business eliane miles potts point group charity geomapping focus group Queensland: QLD keynote waverton insight in depth interviews education sector ashley mckenzie coffee house prices neutral bay innovative renting Financial Planning Week program New South Wales demographer cultural diversity workshop 1994 online sydney event Royals marriages poker master suburban living product intern debt house education future report students environment national private wealth school volunteers video economic Word Up capital cities entrepreneurs of today social youth Adelaide perth house price social analysis trend tuesday google financial future christmas Australia Day budget research pack ageing population proactive names 23 million Valentine’s Day urban property price household year 12 Kirsten Brewer entertainment future proofing Res Vis educated financial experience tuesday communication Deaths careers statistics long weekend rule keeper news tv weekly earnings mining boom teacher weather Generation Y sydneysiders poor professional speaker goals housing market logan Western Australia Myth megatrends world salary royal baby global brisbane communities quote easy rider data analyst victoria shifts Assistant Store Manager acf15 water Real Estate report optus my business awards Northern beaches Event annual income goal lifestyle future-proof hornsby women high school ACT baby name criminal cancel plans employment australian communities forum greatness Social Trend urban taskforce research data eliane Australian Census IT Specialists holiday year 7 future of work millionth meals unaffordable plans gen alpha village urban living index home social shifts sector wide twentyseventeen business index hopes panel English work-life REIV Conference cars optus Financial Planning Association of Australia hobart personalities crime lalor park children organisations recap PSI blaxland average aussie socialising thought leadership trends analyst group session global financial crisis darwin social researcher property vegetarian cancelling plans housing trends local ease of travel staying in couple social change mother's day daily telegraph speakers case study Generation X wolloomooloo social enquiry home owner moreton bay monarchy baby boomers teach New Zealand wealth professional development public speaking rain NT crows nest curiosity shbc politics learning styles selfie education

Archive