Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.

ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


WATCH MARK'S TEDX TALK ON BRINGING RESEARCH DATA TO LIFE HERE

DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

trends of 2017 Births follow new office organisational culture Assistant Store Manager global generations CBD media commentary future proofing apartment cash baby names australia report youth identity local Queensland Christchurch tips house workforce logan 2012 Macquarie University public holiday mccrindle tea challenge keynote speaker church Aussie newspaper mateship business performance Financial Planning Association of Australia generation Z New Zeland townhouses employment housing Gen X cold participants JOMO careers optus Wagga Wagga wages christianity Population Clock resource income internships royal influence real public speaking EFF Tasmania culturally diverse future-proof criminal sydney hills anzac brand the australian dream WA rain shifts happiness NSW workplace education future woolworths sector wide mythbusters employers world hobart infographic wall work mates paying to work transport marrickville TDE Channel Seven sector wide study Christmas season omnibus 2016 census ultimo conference presentation low density going out government product Duchess of Cambridge child care Love NT ACF professional development Northern Territory list learner charity breakfast vegemite ageing population ideas Kirsten Brewer mother's day focus group bureau Deaths friendship the hills census statistics baby boom GPO medicine presentation owning a home office opening dare to dream define social research trends internet new york times social shifts travelling 2015 crime environment tv Melbourne hills shire mining boom suburbs mortgage shopper's pick hopes socialising mythbusting narcissism event resilience land of the middle class Vocational education affordable study celebration presentations VET sector non profit Australian Dream brisbane demographic responsive cancelling event travel the changing face of ageing trends of 2016 panel Christmas lunch brands rent university growth social analysis waverton media overcast affordability volunteers proactive video baby name stay home priorities property price demographics insight group session financial future eliane miles property market HSC entrepreneurs of today the average aussie year 12 media release education Generation Y Territory weekly earnings population milestone community high density apartments social media shbc Hornsby Shire Council wedding Crime Rates census results potts point royal baby seasons baby boomers 2013 urban dream work-life annual income staff mobile gen alpha shopping DIY social researchers 40 million holiday education sector grandparents ABS balance Sydney ashley mckenzie World Water Day program faux-cilise selfie community event social commentator house price Australian Home sydneysiders Education Future Forum house prices Research Executive litter world youth day relational Charlotte crows nest Scouts social researcher innovation Real Estate Institute of Victoria changing face of sydney 1980 NEETs winter national crime rates social trends marriages consumerism future of work networking pharmacies home ownership financial fears Sydney keynote speaker australians staying home more media activity Real Estate commuters Social Trend children meetings home owner year 7 hornsby Financial Planning Association tea bondi demographer group generation cars Australian Trends trends analyst commute households Australian Census customer research visualisation click faux-cilising REIV National Conference young people housing market poker master Northern beaches Event millionth baby cancel plans school gender Australia Day sustainable sunburnt country friends personalities Mark McCrindle leader holidays future teachers Kiwi in depth interviews New Zealand local communities Hills Shire Council global eliane brand experience housing trends global financial crisis victoria marriage rental stress engage healthy future Tuesday Trends gold coast forecasting train renting qualitative research plans results in the media The Daily Edition jobs of the future society post rationalism ashley fell easter PSI fears schools students story Financial Planning Week winter blues workplace culture future of education pyrmont economic publication Sydney Hills Business Chamber parents toys family census fail 1994 SMSF wage investment population map "know the times" long weekend social issues learn cost graphs business insights mccrindle bus google living goal experience demographic transformations change February 16 earning organisations wealth and income sports forecast offenders moderators guide house price rise professional services research data city spend states snapshot buildings investor conferences engagement cost of living research services report public speaker know the times sydney speaker cancelling plans education research Gen Y Aussies Res Vis Myth research pack outsourcing not for profit sydneycity social impact hello fresh socialites teacher Australian Communities Trends Royals Adelaide mccrindle research residents James Ward debate women earnings wolloomooloo teach financial independence 2020 australian communities forum budget generations housing affordability salary Canberra google for education System's Architect Do It Yourself gen z 1975 unemployment spirituality case study unaffordable award winner NBRS wealth distribution rise of local finance Generation X forum visual princess charlotte communities weather IT Specialists emerging generations leadership workshop tableau Valentine’s Day australian social research parenting summer supply and demand students communicate keynote cultural diversity fresh middle class Australian demographics interactive Australian Population schools monarchy religion intern economy Wodonga future proof Bathburst alpha Northern Beaches average aussie news Christmas presents environmental scanning blaxland Wellington innovative speakers internship christian names daily commute school satisfaction moreton bay analysis cooking financial dreams norwest families relevant geomapping visualisation teleworking financial Geoff Brailey life ferry 10 years earn award workshop #censusfail conference speaker grave decision trend ease of travel education future report Work place pharmacy census 2016 ACF 2016 rule keeper divorce poor rich tertiary education ACT 24 million FPA lifestyle twentyseventeen repayments baby name predictions 23 million huffington post market research conference baby name trends increasing densification English futurist lalor park 1968 sydney metro faith cloudy days researcher tattoos social enquiry thrive deloitte millennials data analyst Australian Families McCrindle Speakers communications 2017 food SMART equip capital city DESTEL not-for-profit australia collaboration Queensland: QLD village Netflix area mccrindle in the media coffee generation alpha neutral bay safe infographic sun divorce rate retirement New South Wales 2016 census results NBRS Architecture South Australia SA energy teaching Australia Day 2017 marketing society trends optimistic career survey design Western Australia Australians focus groups Channel 7 Australian Bureau of Statistics entertainment slideshare digital typical australian social commentary urban living index prince george dessert data survey christmas jobs domestic high density living online shopping men car leadership easy rider Caregiver vegetarian ipswich capital cities goals emerging technologies Australian communities baby names report office daily telegraph clothing VIC property language home university degree technology sunny days trend tuesday housing growth high density Northern Beaches Christian School perth TAS REIV Conference Australian schools acf15 baby names thought leadership curiosity youth unemployment recap politics population professional royal wellbeing meals school students father's day events faux-ciliser communication 2016 collaborative dreaming VET greatness authenticity social life Andrew Duffin The ABC of XYZ motivate manly online sentiments culture data visualisation growing population staying in contiki menai rising house prices 24,000,000 royal family office space social lives research report urban living social debt megatrends state urban taskforce darwin learning belief professional speaker social change wealth and income distribution the hills shire work sector population growth research stats 2014 etiquette kate middleton mover and shaker high school demographic trends generational trends educated suburban living millenials consumer Tuesday Trend community engagement FOMO entrepreneurial water renter of the future Skilling ethnography storytelling entrepreneur aussie culture learning styles training skills mentor educhat suburb student business index emerging trends young australians optus my business awards Engineering Manager facts cartodb wealth sydney event aged care tuesday couple Merry Christmas nfp Word Up quote national wealth builders aged care puzzle australian communities trends report trades household investing small business national private wealth January 26th personal growth

Archive