Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.



Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


property market mythbusting trends of 2017 trend tuesday overcast australian logan newspaper tattoos innovation house price know the times home owner jobs life not-for-profit menai engagement winter housing brands rain neutral bay Northern beaches Event equip Australian communities global retail sydney market McCrindle Keynote Speakers nfp church award Hornsby Shire Council teachers Merry Christmas Macquarie University community event transport conferences learn social analyst urban living index family brand workshop 2013 food insecurity buildings mobile skills shifts suburb environment Crime Rates showreel 1980 dare to dream financial future greatness couple social issues cost of living Bathburst TEDx Speaker plans teaching Christmas day mccrindle tea poor professional development Love Canberra crows nest social researcher the hills women Christmas in Australia property internships professional services volunteering data the lucky country Financial Planning Association seasons national crime rates wealth train New Zealand new office TED talk CBD spend DESTEL earning Social Trend Australia Day 24 million urban development youth unemployment Christmas presents teleworking builders 10 years group session property development manly case study divorce volunteer technology government organisational culture charities Australian Census social trends Australian Families darwin Queensland: QLD internet young people statistics thought leadership hunger balance infographic resilience REIV Conference baby name predictions casual What is food insecurity? social researchers financial dreams dream mythbusters Andrew Duffin contiki Do It Yourself choice workers australia McCridle volunteers screenage work from home sydney hills research services young australians housing growth hornsby optus water educated ACT politics forecasting Australian Communities Trends middle class society learning Australian Dream graphs work VIC Christmas lunch personal growth australian communities trends report wealth inequality debt christmas trees results pyrmont owning a home Northern Beaches social research NBRS capital cities clothing "know the times" digital media happy holidays US social commentator Births in depth interviews housing affordability faux-cilising Charlotte jobs of the future townhouses aged care New South Wales investor HSC click urban living housing trends community research on coffee youth 2016 census results culturally diverse global generations travelling online social sydney speaker cancelling event monarchy pharmacy cost conference presentation Aussies pharmacies future of education Business analysis VET sector Australian Home cancelling plans goals quote dreams networking census average Australian christian workplace culture workforce giving define land of the middle class insight sydneysider Wellington Wagga Wagga litter coffee priorities average aussie bureau easter professional speaker summer hopes Engineering Manager schools students Real Estate Institute of Victoria leadership royal local communities ipswich suburban living employment faux-cilise google organisations blaxland JOMO safe social lives experience stats consumer national wealth Mark McCrindle cloudy days offenders donation culture insights millennials World Water Day Jura Australia tuesday shbc ACF ultimo parenting relational cica teach System's Architect wellbeing goal CPI ABS ageing hills shire Word Up gen alpha forecast gen z rising house prices research data office space TEDx Gen Z Expert investing sydney metro celebration student Australian Trends repayments moreton bay meetings university degree mining boom geomapping learning styles happiness FPA challenge business index Mount Annan-Currant Hill staff residents seasons greetings generation Z employers NEETs 23 million shopping centre nativity scene consumerism facts mccrindle religion event social life leader proactive Netflix tableau Financial Planning Week public transport faith 2012 personalities cultural diveristy financial fears food Duchess of Cambridge report language weekly earnings cars marketing holiday Hunter Valley state royal baby social media innovative professional generation alpha world australian social research Australia street prince george Education Future Forum younger generations ethnography affordable generation in the media going out Australians sector wide study focus group energy Christmas season investment unemployment apartments crime home ownership renting January 26th business performance 1975 Hills Shire Council ACF2017 24,000,000 Gen Y aged care puzzle Deaths school students Christmas day weather Australian demographics Vocational education Australian Bureau of Statistics hills internship online shopping demography qualitative research Assistant Store Manager cash panel grandparents engage living daily telegraph sunburnt country high density living australian real estate etiquette communication waverton Australian Population environmental scanning tv hobart Scouts James Ward market research weather omnibus entrepreneurial social change community engagement 1994 2017 visualisation supply and demand royal influence ACF17 finance education sector Sydney Lifestyle Study social analysis workplace child care schools future of shopping growth of sydney gold coast forum socialising English friendship budget speaker resource Christmas Stats chairty research report high school Adelaide social enquiry not for profit princess charlotte presentation acf15 2016 debate suburbs tips recap Skilling economy Population Clock wolloomooloo The Daily Edition royal family woolworths meals Royals emerging generations norwest Generation Y global financial crisis 2020 financial independence staying in lalor park rich work mates mateship collaboration snapshot #censusfail Performance Sentiment Index education collaborative urban taskforce Sydney Gen X Northern Beaches Christian School mother's day baby names brisbane Willowdale Western Australia public holiday income christianity census data product Research Director New Zeland bus millionth VET speakers the great screenage cancel plans eliane society trends men emerging technologies cooking office opening Res Vis toys education future report NT moderators guide sustainable Tuesday Trend training SMSF future-proof mover and shaker paying to work Myth survey design trends data visualisation aussie culture WA potts point careers authenticity marriages medicine intern trends analyst social commentary speakers pack Christmas data growing population breakfast shopping future proof research visualisation the average aussie REIV National Conference future lifestyle keynote speaker home fears Valentine’s Day future proofing data salary 1968 the hills shire Sydney Hills Business Chamber TAS australian community trends report group volunteering ferry demographic transformations university Caregiver belief parents coffee lovers australian communities forum Northern Territory domestic interactive population milestone presentations gender professional presenters TDE emerging trends new york times research pack Aussie Elderslie-Harrington park researcher brand experience growth business fresh wealth and income keynote stay home deloitte future of work eliane miles curiosity NFP event The ABC of XYZ data analyst names motivate cultural diversity father's day capital city car christmas 2017 demographic global hello fresh typical australian post rationalism study unaffordable ageing population SRE twentyseventeen commuting infographic wall social impact rule keeper increasing densification earnings Lower Hunter Region Generation X generational trends employmee trend DIY Australian schools cartodb marrickville Christchurch leadership workshop baby name trends award winner poker master education future kate middleton speajer population map work-life healthy future McCrindle Speaker shopper's pick infographics christmas identity ACF 2016 states baby names report dreaming ease of travel digital economy Real Estate story care support annual income media release house price rise ashley fell not for profit research Territory IT Specialists 2015 thrive generations customer earn household Black Friday marriage donate communities economic baby travel school South Australia live the dream changing face of sydney learner baby name population growth students program demographics spirituality Retail media commentary sun outsourcing children criminal visual house prices Black Friday Sales long weekend Financial Planning Association of Australia micro SA ACT Report anzac publication demographer Research Executive megatrends year 12 education research storytelling vegetarian sydneysiders career micro apartments media activity sydney property market who is generation z public speaker GPO employmer survey follow apartment daily commute bondi sector wide baby names australia report sector holidays Cobbitty-Leppington optus my business awards vegemite public speaking sports baby boomers house wage Mark McCrindle in the media news world youth day Sydney keynote speaker wealth and income distribution educhat screenagers SMART mortgage the changing face of conference 2014 food bank property price Maxim Accounting list events Kirsten Brewer renter of the future futurist change commute teacher rise of local Work place retirement rental stress office trades grave decision Sydney’s south west communicate census fail TED mccrindle research Tuesday Trends research EFF mccrinlde Wodonga PSI real February 16 gig winter blues conference speaker tertiary education 2016 census local community victoria area commuters rent affordability urban village Melbourne analysis mentor Kiwi friends national private wealth high density sentiments Christmas research low density 40 million easy rider cold focus groups sunny days non profit narcissism relevant Australia Day 2017 NSW social shifts small business Queensland FOMO average sydneysider wedding huffington post dessert ashley mckenzie Lower Hunter responsive school satisfaction housing market entrepreneur Jura Coffee gig economy NBRS Architecture Black Friday in Australia ideas millenials local divorce rate financial year 7 Australian community trends money mccrindle in the media demographic trends socialites Sydney population the australian dream australians staying home more sydney event financial planning faux-ciliser tea trends of 2016 wealth distribution high density apartments city charity entrepreneurs of today selfie Channel 7 google for education entertainment optimistic wages Geoff Brailey communications households impact baby boom video sydneycity population slideshare Tasmania purpose census 2016 Channel Seven census results perth McCrindle Speakers participants families alpha