Bringing Big Data to Life

Tuesday, December 01, 2015

At McCrindle we take big data and make it visual. Data tells a story and here are three brief ones from the world of twitter over the last week. We have used our geomapping tools, combined with social media analysis to quantify and visually display specific hashtags and handles mentioned in tweets over the last week. Every tweet including the respective term is indicated by a single flash.

A Day in the Life of #Australia and #New Zealand

This twitter analysis shows every tweet that included #Australia (indicated by a gold flash) or #New Zealand (indicated by a silver flash, and includes #NZ). It shows that while both Australia and New Zealand get mentions globally, gold is clearly in first place with silver a definite second.

A week in the life of @turnbullmalcolm versus @billshortenMP

In this analysis you can see that blue (tweets including the handle @turnbullmalcolm) gets more hits than red (tweets including the handle @billshortenMP), however there are certainly some moments (hours in real-time) when there are more red indicators than blue.

Five days of #Sydney and #Melbourne

Both Sydney and Melbourne are global cities as indicated by the location and number of tweets which include #Sydney (purple) or #Melbourne (green). While Sydney’s population (and twitterati) is only 10% larger than Melbourne’s, it dominates on the social media landscape. A look at the #Sydney tweets emanating from the US and UK shows that while both of Australia’s largest cities have international influence, Sydney, at least when measured by tweets, is more global.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


education future ferry dream Gen Y changing face of sydney house prices suburbs shopping cancel plans VIC brands medicine Australian schools engagement affordability Real Estate Institute of Victoria System's Architect salary wealth global financial crisis trends the changing face of income statistics 23 million tableau leader tattoos data analyst meals authenticity social commentator cars facts presentations Do It Yourself communication city aged care puzzle mythbusters Engineering Manager urban living index employers mining boom charity australian social research poker master cultural diversity in the media teachers narcissism video church community engagement career criminal local communities couple divorce rate population wage consumerism ABS financial marriages safe men population growth 10 years infographic wall Wagga Wagga sydney hills winter blues demographic Australian Bureau of Statistics education future report financial independence low density high density apartments communities research pack Territory national wealth workforce research data tertiary education 2012 focus group small business plans living communicate investor ACT Kiwi victoria relational social enquiry NSW focus groups ipswich cash cold social shifts demographics trend outsourcing politics village #censusfail logan transport housing affordability infographic innovative Financial Planning Week The Daily Edition insight Social Trend Australian communities christmas cancelling event Crime Rates conference australia Sydney keynote speaker WA society trends princess charlotte daily telegraph easter high school proactive baby name predictions Valentine’s Day Australia Day mccrindle in the media education research ashley fell Wellington young australians rising house prices pharmacy home Financial Planning Association of Australia culturally diverse teach apartment contiki hills shire baby name jobs of the future religion hello fresh learning non profit Population Clock huffington post weekly earnings Queensland optus my business awards school local finance Generation Y rent in depth interviews trends analyst media commentary mythbusting sector wide culture future of work vegemite aussie culture high density living hobart EFF lifestyle offenders work mates school satisfaction media release acf15 economy innovation responsive goal publication royal influence forecasting conference presentation wealth and income earn rule keeper internship census fail award TAS long weekend pharmacies Australian Dream TDE 2016 census SA 40 million winter Research Executive waverton growth Sydney gold coast Kirsten Brewer millionth interactive Australian demographics friends holidays future proof debate NT student motivate toys suburb education urban taskforce emerging generations train visual royal property price future of education baby boomers children sector wide study internet households professional development high density click report social commentary survey healthy future population milestone sunburnt country renting mobile parenting Royals Australian Trends dare to dream poor teleworking cost twentyseventeen supply and demand google Mark McCrindle names change going out clothing faux-cilising work menai food norwest 2020 training skills census results faux-cilise australian communities trends report sydney event online shopping women sentiments wealth distribution conference speaker cooking analysis financial fears population map gen alpha residents bus car urban presentation priorities recap wages easy rider eliane miles the hills shire renter of the future mentor builders professional speaker 2015 Northern Beaches Tuesday Trends 2013 sports household property market social life snapshot Scouts REIV National Conference lalor park group GPO forum mccrindle research not for profit public speaking real cartodb 1980 business brisbane coffee anzac suburban living engage life Tuesday Trend 2016 census results divorce socialising "know the times" forecast woolworths learner dessert researcher workplace paying to work future-proof social impact cancelling plans NEETs world youth day cost of living 24,000,000 global megatrends environment property story baby boom social media research visualisation consumer experience social analysis year 12 case study study society Gen X DESTEL emerging technologies socialites leadership workshop futurist Generation X ethnography The ABC of XYZ social researchers define weather insights google for education global generations business index follow qualitative research cloudy days results Channel Seven volunteers Charlotte careers language happiness prince george community shopper's pick financial future bureau sunny days the hills census news entrepreneurial shbc generations parents Australia Day 2017 generation Adelaide Australian Census leadership marketing thought leadership mateship research services ACF housing growth REIV Conference tips CBD internships crime HSC moreton bay energy office 24 million teacher blaxland educhat daily commute growing population know the times affordable annual income middle class hornsby Northern Beaches Christian School economic storytelling Northern Territory staff work-life Merry Christmas demographer curiosity personalities event earning networking graphs sun educated balance emerging trends demographic trends future proofing young people housing entertainment australians staying home more perth Western Australia McCrindle Speakers national private wealth award winner optus slideshare new office communications English gender housing trends budget social aged care Netflix christianity alpha holiday fresh greatness Tasmania events commuters survey design Channel 7 christian retirement keynote speaker Wodonga entrepreneur area teaching home owner overcast schools students office space darwin staying in panel equip Christmas lunch home ownership selfie goals the australian dream youth unemployment capital city youth meetings tuesday stats commute Queensland: QLD group session unemployment millenials January 26th bondi grandparents media celebration townhouses organisational culture child care domestic ideas typical australian earnings Christmas presents house price 1968 debt mortgage data states kate middleton collaboration investing increasing densification collaborative ageing dreaming university Deaths wedding speakers millennials travel 2014 Love Christmas season new york times intern moderators guide New South Wales land of the middle class seasons trends of 2016 Australian Home brand experience learning styles government IT Specialists keynote brand community event unaffordable families world omnibus online Christchurch trends of 2017 family workplace culture Word Up ease of travel deloitte the average aussie 1994 conferences Caregiver housing market students vegetarian friendship ashley mckenzie February 16 Australians wellbeing workshop Res Vis Aussies gen z resilience Hornsby Shire Council relevant sydney metro repayments data visualisation geomapping resource employment FOMO etiquette sydneycity shifts 2017 Real Estate mccrindle tea nfp not-for-profit Financial Planning Association father's day social trends Education Future Forum generation alpha organisations spend ultimo school students Bathburst PSI social change baby name trends professional services visualisation Births capital cities Canberra list rise of local rich baby names crows nest participants personal growth trend tuesday sydney speaker identity marriage eliane tea 1975 water market research wealth and income distribution marrickville fears future urban living challenge JOMO monarchy investment royal baby tv Australian Families Assistant Store Manager pyrmont generational trends Aussie average aussie social research Geoff Brailey neutral bay program New Zeland office opening South Australia house price rise Northern beaches Event education sector buildings social researcher digital New Zealand jobs Melbourne Myth year 7 customer technology hopes optimistic Australian Communities Trends quote newspaper mother's day sector state litter wolloomooloo demographic transformations university degree 2016 owning a home travelling ACF 2016 baby thrive manly professional ageing population SMSF generation Z australian communities forum Duchess of Cambridge product post rationalism sydneysiders national crime rates social lives sustainable learn social issues FPA research mover and shaker rental stress mccrindle potts point rain public holiday public speaker stay home census 2016 faux-ciliser summer World Water Day financial dreams DIY schools royal family environmental scanning house entrepreneurs of today media activity