Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


leader commuters ideas teach buildings politics marriage investor innovation McCrindle Speakers innovative Valentine’s Day sector cash community engagement quote WA christianity workplace Canberra socialites resilience baby name trends global financial crisis product trends analyst mortgage Births google for education online HSC rent anzac millennials workforce year 12 list Do It Yourself survey design baby 40 million education future report renting Love charity Christchurch dessert cars personalities demographics communications collaboration recap media neutral bay snapshot urban taskforce personal growth friendship Kirsten Brewer shopper's pick sydney event etiquette marriages faux-ciliser social commentator retirement transport litter interactive conferences insights community event Caregiver motivate australia poker master insight Education Future Forum narcissism baby name TDE high density living housing trends royal family demographic trends poor greatness sustainable Northern Territory staff internships Northern Beaches Christian School challenge vegetarian 1975 shbc prince george Social Trend mccrindle in the media parenting education future Aussies Australia Day 2017 car Australian Bureau of Statistics goal real customer events meetings professional paying to work Wellington crows nest the hills shire wealth and income distribution sydney metro sector wide study newspaper going out trends goals crime Sydney plans child care Melbourne cloudy days Financial Planning Association census fail medicine supply and demand global generations alpha census digital names renter of the future survey weekly earnings social research Population Clock sydneycity NSW sunny days living demographic transformations Research Executive gold coast slideshare households optus affordability New Zealand language local #censusfail easy rider wage report Tuesday Trends Australian schools entrepreneurial selfie professional speaker meals bus educated monarchy learn conference speaker baby boomers PSI ultimo sydney speaker residents video entrepreneurs of today holidays socialising pharmacies NT royal influence analysis SMSF suburbs property market statistics 2016 IT Specialists increasing densification states townhouses Kiwi generation alpha SA millionth learning styles woolworths sector wide food Wodonga public speaker social shifts huffington post investment norwest lifestyle keynote speaker research services environment 2014 school students population milestone world youth day marketing wolloomooloo training social analysis English brisbane cost of living happiness gender demographic holiday national crime rates daily commute Scouts Assistant Store Manager mentor organisations village New Zeland men NEETs rise of local affordable Crime Rates group tips qualitative research ABS tableau Netflix ACF clothing sydneysiders Tuesday Trend relevant Australian Families education research high school financial generational trends brand urban business index coffee high density apartments housing market new york times sun resource World Water Day define social researcher urban living index Tasmania tea Australians South Australia storytelling conference new office brands royal baby priorities father's day australians staying home more future of education victoria VIC Sydney keynote speaker organisational culture travel infographic wall Gen X Generation Y rental stress future of work contiki Hornsby Shire Council rain Aussie participants tuesday changing face of sydney society trends Adelaide home ownership finance mover and shaker thrive graphs debate sentiments TAS earnings census 2016 mccrindle tea bureau household travelling growing population future-proof research pack wealth distribution group session the changing face of 2012 brand experience forecast teleworking earning owning a home offenders research data spend responsive cultural diversity experience online shopping government office space employers consumerism princess charlotte 1980 stats JOMO aged care puzzle Word Up study office consumer optimistic high density professional services emerging generations collaborative professional development relational low density dreaming career australian communities trends report Channel 7 FPA Deaths EFF cancelling plans generation Z growth teacher thought leadership year 7 know the times education university degree builders environmental scanning mateship hopes leadership authenticity school aussie culture global mother's day lalor park Channel Seven christmas unaffordable tertiary education easter aged care dare to dream work-life teachers winter blues cold income social trends case study property outsourcing tv Myth financial independence sports Real Estate Institute of Victoria bondi google data Res Vis national private wealth future proof ease of travel wealth educhat ageing population communicate wellbeing seasons daily telegraph millenials engagement schools future presentation Queensland identity 24,000,000 cooking change media commentary ashley fell life menai hello fresh home eliane ethnography domestic internship earn results social lives The ABC of XYZ Real Estate twentyseventeen local communities house facts presentations trends of 2016 family education sector mining boom Queensland: QLD award winner the australian dream Merry Christmas students housing 2016 census national wealth annual income safe ACT Financial Planning Week CBD shifts financial future jobs not for profit demographer jobs of the future house prices darwin New South Wales Financial Planning Association of Australia divorce rate social commentary cartodb Christmas lunch manly mccrindle long weekend rising house prices royal The Daily Edition christian ashley mckenzie Australian demographics faux-cilise Bathburst debt proactive Australian communities Charlotte 24 million hornsby employment non profit area GPO potts point optus my business awards suburb population growth workplace culture future proofing story omnibus baby boom rule keeper young australians FOMO world wedding forum moreton bay public speaking Royals emerging technologies workshop faux-cilising generations pyrmont cancelling event property price Wagga Wagga ACF 2016 kate middleton research visualisation ipswich friends community Generation X ageing Australian Dream "know the times" 2016 census results australian communities forum gen z Western Australia school satisfaction January 26th repayments nfp trend society culture overcast mythbusters data visualisation weather parents leadership workshop entrepreneur population university careers geomapping follow perth business financial dreams System's Architect emerging trends public holiday tattoos logan Engineering Manager Australian Communities Trends Territory REIV Conference in the media student curiosity teaching infographic conference presentation Northern beaches Event visual city Australian Census research blaxland gen alpha social media communication sunburnt country deloitte the hills state housing growth Gen Y home owner house price religion eliane miles baby names award skills children DESTEL capital cities trends of 2017 middle class social enquiry apartment pharmacy capital city focus groups water social life economy moderators guide in depth interviews Australian Home networking Christmas season healthy future commute winter generation mobile 2013 post rationalism train communities shopping divorce staying in average aussie financial fears not-for-profit celebration megatrends click focus group data analyst investing fresh stay home equip toys dream office opening housing affordability 2020 10 years young people census results REIV National Conference sydney hills Christmas presents work mates economic futurist cancel plans event acf15 media release publication rich schools students church population map land of the middle class panel trend tuesday baby name predictions Australian Trends 23 million engage waverton learner program women February 16 ferry mythbusting wealth and income salary 1994 learning summer intern social issues market research Mark McCrindle visualisation grandparents youth social researchers 2017 couple entertainment marrickville news typical australian hills shire mccrindle research internet 2015 DIY hobart the average aussie social impact social suburban living urban living families vegemite wages fears social change work Northern Beaches keynote budget 1968 volunteers small business Geoff Brailey cost unemployment Australia Day media activity culturally diverse Duchess of Cambridge criminal australian social research house price rise researcher forecasting speakers balance technology energy youth unemployment