Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


fears stay home social impact trend tuesday population cancel plans australian healthy future repayments relational business learning styles micro demographic trends ashley mckenzie social media Christmas presents sunburnt country middle class SRE leadership DESTEL video keynote speaker workplace faux-cilise school census 2016 divorce rate insights housing market school satisfaction geomapping office Northern Beaches Christian School environmental scanning daily commute Do It Yourself curiosity wedding house prices 1980 sector monarchy organisations google for education marketing housing affordability Kirsten Brewer renting narcissism schools students bondi TAS mccrindle in the media visual internet village shbc home owner identity Research Director gig economy sydney event public holiday sydney speaker Bathburst Aussies social commentator generation teaching generations presentation 10 years households supply and demand work-life Deaths selfie baby boom Scouts Hornsby Shire Council data Channel 7 cars future of shopping mover and shaker education sector intern happiness apartment house price rise capital cities online SA baby name trends baby names australia report The ABC of XYZ society trends WA Melbourne collaboration social analysis Skilling speakers pack baby easy rider world entrepreneurial new office woolworths emerging technologies Australia Day HSC visualisation relevant 2015 bus weather brand neutral bay forum conferences public speaker social trends optus population milestone authenticity water Wodonga census results the changing face of rich Australian communities Population Clock Canberra tv Valentine’s Day story census data mccrindle tea house Financial Planning Week national wealth student names family Territory Sydney keynote speaker ease of travel balance mccrindle graphs business index alpha marriage forecasting analysis ACT award going out FOMO cooking summer mentor tattoos generational trends Crime Rates apartments friendship customer community engagement conference presentation local community volunteer affordability population map daily telegraph TED talk schools researcher energy young australians communication socialites national private wealth Australians waverton consumer cash social researchers New South Wales conference future proofing litter sydney metro Assistant Store Manager global financial crisis 1968 PSI SMART religion builders urban taskforce Royals TED grandparents menai suburban living urban living index CBD 1975 shopping centre aged care puzzle holidays townhouses millionth research services Engineering Manager cancelling plans emerging trends chairty business performance storytelling rule keeper "know the times" IT Specialists speaker property market government infographic wall renter of the future social enquiry year 7 thought leadership study Christchurch participants financial dreams parenting work states survey NSW 2016 census results not for profit average Australian newspaper shopper's pick Australian Dream office opening lalor park parents staying in princess charlotte future presentations ACF17 ferry Australia street Northern Beaches ABS communities royal Tuesday Trends staff New Zeland social researcher purpose Tasmania acf15 speakers eliane sector wide Real Estate Institute of Victoria breakfast cost of living social life goal environment population growth nfp research pack non profit in depth interviews Aussie community Australian Trends marrickville click tableau priorities ageing wealth and income distribution brand experience Australian Communities Trends Generation Y eliane miles mining boom urban NBRS annual income FPA futurist 2014 mateship Hills Shire Council paying to work small business census fail ethnography omnibus program high density keynote the average aussie consumerism showreel Sydney Hills Business Chamber earnings trends stats 1994 employers gender christianity spend charity sustainable changing face of sydney VET sector wide study low density local Wellington poker master rising house prices online shopping etiquette tertiary education motivate cloudy days 2013 teacher belief workforce workplace culture networking World Water Day poor rain define local communities System's Architect ageing population Work place australian community trends report Christmas season 2020 future proof Vocational education demography volunteering data skills events impact teach overcast pharmacies outsourcing owning a home offenders area Mark McCrindle Caregiver Tuesday Trend baby boomers house price perth millennials global demographic engage students transport hobart census data analyst list social lives dreaming SMSF trends of 2016 engagement wealth Adelaide greatness winter trends analyst James Ward the hills shire personalities February 16 training professional services education future meetings socialising money gen z kate middleton 23 million goals shifts The Daily Edition social high density living dreams dare to dream Netflix new york times organisational culture insight group news financial future blaxland future-proof norwest focus group moderators guide vegetarian crows nest financial planning unemployment education research work mates community event sydneysider ipswich VET sector commute facts educhat faux-cilising internship wealth distribution survey design property price mother's day Myth collaborative household clothing resource buildings office space aussie culture medicine sun shopping real South Australia wealth and income recap experience vegemite workshop darwin leadership workshop culture celebration 2016 marriages economic hills shire national crime rates hello fresh report Queensland tuesday commuters economy CPI divorce property research English brisbane learner sports career ACF contiki know the times fresh cold equip Res Vis Australian demographics teachers anzac Social Trend royal family Wagga Wagga Channel Seven jobs of the future Word Up financial Macquarie University optus my business awards trends of 2017 domestic plans slideshare lifestyle Australian schools debt google australian social research 24 million mythbusting increasing densification brands award winner australians staying home more demographics gen alpha life urban living infographics social issues church baby name debate cancelling event change toys NT Australian Population growth politics employment weekly earnings generation Z innovative VIC typical australian earning entrepreneurs of today rise of local sydney hills capital city Generation X demographic transformations social shifts holiday DIY sentiments finance hills media release 2016 census focus groups financial independence mortgage trades Northern Territory wolloomooloo Merry Christmas micro apartments moreton bay families teleworking meals future of work sunny days entrepreneur panel personal growth youth unemployment TDE growing population wellbeing global generations generation alpha resilience seasons research visualisation investor in the media 40 million Geoff Brailey housing charities dessert ashley fell travel children manly NBRS Architecture australian communities forum travelling cultural diveristy product case study potts point follow Sydney tea high density apartments optimistic interactive digital thrive retirement communications public speaking group session Real Estate rental stress Australian Home Duchess of Cambridge learn professional presenters 24,000,000 Australian community trends criminal gig Financial Planning Association of Australia suburb Research Executive financial fears deloitte society not-for-profit youth hornsby affordable Financial Planning Association 2017 care support earn January 26th pharmacy budget ultimo results qualitative research ACF2017 Education Future Forum city NEETs research data EFF investment unaffordable hopes forecast average sydneysider crime logan social research screenage learning entertainment australia train spirituality 2012 Charlotte volunteers christian cultural diversity trend royal influence event suburbs young people market research cica responsive university social commentary media snapshot professional development housing trends Births millenials Andrew Duffin Kiwi JOMO high school faux-ciliser the great screenage education home income jobs winter blues australian communities trends report Australian Families child care long weekend state average aussie couple Gen X infographic challenge social change food REIV Conference the hills research report car pyrmont faith statistics baby names megatrends easter choice workers salary mobile year 12 wages conference speaker mccrindle research Love home ownership media commentary communicate aged care father's day media activity twentyseventeen gold coast housing growth Queensland: QLD Australian Census sydneysiders Christmas lunch victoria leader casual professional language proactive TEDx tips prince george #censusfail rent emerging generations coffee safe baby name predictions innovation mythbusters New Zealand Australian Bureau of Statistics huffington post university degree REIV National Conference investing Northern beaches Event land of the middle class dream Australia Day 2017 school students bureau Gen Y men NFP event royal baby future of education GPO data visualisation wage quote grave decision publication residents cartodb careers ACF 2016 the australian dream live the dream christmas education future report world youth day technology demographer educated friends volunteering internships sydneycity ideas post rationalism professional speaker living baby names report cost women McCrindle Speakers Western Australia culturally diverse