Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


couple demographic transformations urban living social analysis insights capital cities earning resource investor skills social change 23 million Australian Census February 16 education future report pharmacies responsive housing market volunteers royal influence year 7 affordability residents lalor park environmental scanning selfie sydneysiders increasing densification CBD innovation house prices New Zeland baby boomers trends of 2016 personalities engage James Ward tertiary education average aussie group session school satisfaction new office australian communities trends report vegetarian group renting income eliane miles staff 1968 brand prince george sector wide study outsourcing recap typical australian travel bus Australian Dream publication Mark McCrindle Financial Planning Week DESTEL Merry Christmas sydney event wellbeing screenage train census tips land of the middle class religion emerging trends deloitte Bathburst baby name predictions meetings infographic wall happiness Hills Shire Council Duchess of Cambridge fresh Caregiver generation Z holidays Royals townhouses going out demographer 1975 engagement wages Wagga Wagga acf15 future-proof social researchers micro apartments national crime rates global financial crisis Generation X states social trends national wealth Gen Y Births Financial Planning Association future proof average sydneysider statistics leader 24 million changing face of sydney identity urban taskforce cost entrepreneurial newspaper Wodonga internships gold coast parenting Vocational education digital education future survey design nfp education NEETs trades salary ACF 2016 Research Director Queensland affordable collaborative builders school bondi middle class Christchurch renter of the future australian communities forum storytelling 40 million business performance geomapping Tuesday Trend in the media perth ultimo CPI training January 26th TEDx rain real paying to work community engagement millionth business index marriage church dare to dream Wellington social impact futurist Australian Bureau of Statistics Australian schools educhat city impact summer tattoos follow divorce rate plans 2017 the average aussie work victoria local communities participants brisbane Research Executive Tuesday Trends McCrindle Speakers woolworths PSI offenders area Australian communities showreel easy rider business sector professional speaker mining boom employers future proofing professional presenters equip forum slideshare social life local VET personal growth Engineering Manager analysis The Daily Edition professional services Assistant Store Manager cultural diversity gen alpha study shbc eliane EFF learn ideas Hornsby Shire Council not for profit public speaking workforce youth unemployment sustainable anzac world sunny days emerging technologies Christmas season cost of living event narcissism Skilling data sydneysider contiki wealth distribution pyrmont bureau customer property price media commentary toys Adelaide report Aussie suburban living census 2016 1994 JOMO professional development mythbusters focus group hobart VET sector cancelling event conference speaker Channel Seven meals debt award winner communication faux-ciliser census results public speaker crows nest graphs optimistic Gen X fears criminal social researcher social research baby name research visualisation generational trends rental stress jobs national private wealth Australian Home infographics the hills shire social shifts house price financial fears darwin social enquiry friendship australians staying home more leadership workshop relevant easter keynote divorce socialites unaffordable overcast supply and demand safe Australians society shopping centre ageing 2020 megatrends balance water Melbourne faux-cilising crime marketing career ageing population ACF leadership data visualisation speaker mentor stats village omnibus organisational culture trends analyst news young australians Geoff Brailey population milestone dessert apartment Australian Trends home ownership optus my business awards Western Australia proactive Australia Day 2017 pharmacy communities demographics australian social research educated new york times norwest capital city long weekend collaboration Australia Day holiday cars motivate Macquarie University children blaxland change GPO house price rise brands jobs of the future DIY waverton keynote speaker daily commute tableau investment healthy future school students Myth HSC research data society trends google generation future of work visual rise of local shopper's pick wealth and income consumer growing population workplace culture buildings Generation Y wealth and income distribution coffee community event car Canberra teach System's Architect grave decision cartodb demographic trends technology Australian Population faith entertainment living women case study define grandparents state Work place culturally diverse world youth day population growth earnings dream work mates thrive the changing face of SMART names princess charlotte Christmas lunch future work-life university degree schools students cultural diveristy Christmas presents monarchy media high density panel cash award dreaming housing local community non profit 2012 suburbs rising house prices stay home royal baby media release speakers SRE debate mateship financial future 24,000,000 Valentine’s Day winter blues communications NT social workplace breakfast sydney metro consumerism youth domestic Queensland: QLD google for education sydney speaker kate middleton Kirsten Brewer not-for-profit generations cold ethnography trend tuesday earn learner suburb 2016 census professional wedding socialising property market FPA high density apartments apartments baby boom micro social lives Do It Yourself vegemite forecasting optus Word Up small business 1980 teaching population map survey demographic baby names report post rationalism authenticity house etiquette relational culture Res Vis trends VIC online shopping language sunburnt country Australian Communities Trends office opening high density living twentyseventeen Crime Rates innovative research report future of education faux-cilise mccrindle research The ABC of XYZ insight home housing growth christian baby WA hills internet spirituality charity life sun focus groups manly friends moreton bay communicate environment Northern Beaches Christian School australia priorities TAS "know the times" quote networking economic year 12 2013 teachers transport interactive poker master alpha royal family travelling cloudy days lifestyle moderators guide NBRS Architecture presentations financial independence finance marriages schools retirement Territory property seasons commuters family poor greatness mobile winter TED curiosity growth mother's day university urban christmas conference presentation goals community English clothing careers ACT parents tv 2016 census results average Australian challenge marrickville rule keeper facts litter mccrindle in the media video Population Clock wage Aussies mccrindle Channel 7 teacher Love Charlotte global weather TDE online data analyst Education Future Forum researcher story ashley mckenzie know the times menai logan the great screenage spend sydneycity goal potts point baby names thought leadership brand experience mythbusting mccrindle tea population Deaths cooking resilience office baby name trends royal Australian demographics forecast students conference ease of travel weekly earnings Netflix global generations baby names australia report entrepreneur workshop 10 years market research media activity SMSF wealth ABS speakers pack young people research services Australia street tea NSW Real Estate sentiments SA ashley fell families gen z commute emerging generations qualitative research trend 2016 New Zealand Northern Beaches trends of 2017 home owner education research aged care puzzle Sydney keynote speaker office space New South Wales hopes organisations Northern Territory future of shopping housing trends list sector wide IT Specialists household product demography 2015 REIV Conference census data economy staying in Financial Planning Association of Australia hills shire teleworking generation alpha World Water Day #censusfail social issues NBRS low density politics South Australia cancel plans tuesday student gender millennials entrepreneurs of today Social Trend hello fresh the australian dream purpose christianity REIV National Conference program intern belief child care housing affordability investing shopping shifts neutral bay sports households men celebration visualisation father's day financial unemployment owning a home learning Sydney government in depth interviews sydney hills internship rent social media Kiwi snapshot huffington post mortgage high school education sector census fail ipswich infographic Real Estate Institute of Victoria learning styles presentation research pack millenials the hills Australian Families wolloomooloo social commentator results Tasmania energy cica medicine employment rich aged care Andrew Duffin urban living index click experience research annual income FOMO repayments events mover and shaker Sydney Hills Business Chamber financial dreams Northern beaches Event aussie culture conferences cancelling plans 2014 daily telegraph food TED talk social commentary hornsby Scouts ferry public holiday budget