Who do Australians go to for Advice?

Wednesday, July 03, 2013

In fitting with the Australian culture, there is a down-to-earth 'fair-dinkum' attitude that influences who Australians trust. 

It’s the relational, more than the positional, aspects that determine who we would most likely take advice from. Such is the practical attitude that drives Australians – above all they look for experience and evidence in their advisors rather than power or position.

Where Australians go when seeking trusted advice

When choosing whom to trust for advice, Aussies are more likely to seek out a close friend, their doctor, a technical expert, an academic, and even their boss over a government leader. In fact, 1 in 4 Australians (26%) report that it is not at all likely that they would seek advice from government officials or regulators, whereas only 4% of Australians would avoid seeking advice from a close friend/family member or an experienced practitioner.

Australians receive advice from those they have a relational connection with, followed by those who have experience in a given subject matter, and those who have the skills and expertise to comment wisely. 2 in 3 Australians (67%) would be very or extremely likely to take advice from an experienced practitioner, with almost as many (64%) learning first and foremost from friends or relatives.

Most trusted when seeking advice:

    1. Family or friend 
    2. Experienced practitioner 
    3. Technical expert

Least trusted when seeking advice:

    1. Government official or regulator 
    2. CEO/Senior leader
    3. Not-for-profit body or assocation

Advice across the generations

The older the individual, the more likely they are to seek out the trusted advice of an experienced practitioner. While 62% of Gen Ys are very or extremely likely to seek out the advice of someone with experience in a field, this percentage rises to 66% for Gen Xs, 70% for Baby Boomers, and 81% for the Builder Generation.

For more information, download The Trust Report 2013

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


gen alpha education sector household Engineering Manager Wodonga dreams earnings 23 million internships Geoff Brailey ashley mckenzie trends analyst volunteer marrickville work Willowdale medicine investor social lives Canberra crime menai affordability darwin baby names Kirsten Brewer educated stay home housing growth suburbs Mark McCrindle in the media Netflix financial planning future of shopping conference McCrindle Keynote Speakers ACT Report local communities christmas 2017 Skilling summer Love leader Royals change rain Australian Census travelling Christmas data Queensland gold coast infographic social researchers DESTEL car New South Wales christianity post rationalism career school students sun FPA community event ACF quote increasing densification Australian Bureau of Statistics meetings work mates business performance teacher collaborative water millionth future proofing insight finance dessert manly English TDE trend tuesday australian community trends report dreaming unaffordable innovation mccrinlde social media hills shire high density repayments economy 2014 offenders transport vegetarian local community media millennials online shopping baby name predictions jobs of the future work-life brands employmee sydney property market consumer sydney event global jobs mentor Queensland: QLD experience 2016 census results futurist royal family speaker REIV National Conference hopes Australian Home Northern beaches Event The ABC of XYZ urban development social trends gen z Education Future Forum growing population professional speaker panel goal future sector wide study market research Word Up easter motivate sydneycity Aussies speakers pack 10 years ipswich Hornsby Shire Council unemployment gig donate future proof education future report renting house teleworking christian relational new york times financial fears global generation princess charlotte analysis church Black Friday Sales research domestic generation leadersip Australian communities shopping centre non profit young people Maxim Accounting Sydney population year 12 food bank celebration school satisfaction women demography CBD friends Hills Shire Council megatrends millenials media release WA urban living index wealth and income distribution high school demographic social analyst media activity children generation alpha ideas care support states employers Population Clock visual population milestone father's day Sydney’s south west omnibus lifestyle careers The Daily Edition social life demographic transformations twentyseventeen GPO young australians business index follow family screenage sector social researcher SA cultural diversity define cancelling plans india cars clothing Gen Z Expert responsive McCridle award charity events challenge chairty keynote Myth environment annual income Scouts aussie culture Sydney Lifestyle Study men Christmas Stats research pack year 7 data visualisation national crime rates baby names report wealth inequality financial dreams easy rider schools younger generations australian real estate emerging trends marriages social shifts divorce rate royal baby healthy future learn optus faux-ciliser apartment event changing face of sydney tips contiki national private wealth mother's day university professional development study staff SRE sydneysider priorities selfie generational trends happiness sunny days tv staying in mortgage budget hobart work from home Financial Planning Week poker master System's Architect Crime Rates long weekend entrepreneur 2016 Melbourne sustainable residents 24,000,000 learning Performance Sentiment Index world youth day mateship state happy holidays woolworths technology HR Western Australia christmas media commentary holidays VET royal influence participants baby names australia report average aussie cancel plans housing affordability wealth and income demographer 24 million shifts tea suburb Assistant Store Manager baby boomers marketing choice workers ultimo learner Kiwi relevant entrepreneurial TAS Christmas day weather Deaths parenting 2012 Channel 7 hornsby ethnography 1968 graphs life IT Specialists logan keynote speaker Australia street grandparents daily telegraph language workplace blaxland screenagers story belief area SMSF alpha professional ACT mccrindle in the media growth of sydney facts the lucky country property news Caregiver global retail cost of living debate EFF volunteering data coffee lovers 1975 research services property market know the times mythbusters balance Work place social impact training Wagga Wagga business real village focus groups wage waverton social analysis Social Trend 2020 Cobbitty-Leppington Australian Trends charities train the changing face of online census results ease of travel housing market teaching forum Gen Y 40 million couple ACF 2016 workplace culture neutral bay money donation McCrindle Speaker income sentiments thought leadership research data urban living plans china mccrindle research networking Lower Hunter Region rule keeper research on coffee dare to dream conference presentation Generation Y dream sydney metro etiquette baby name NT seasons greetings CPI statistics future-proof World Water Day Mount Annan-Currant Hill 1980 home mythbusting hunger cash future of work norwest overcast Business analysis breakfast Australian schools Gen X suburban living Wellington narcissism REIV Conference lalor park internet learning styles research visualisation volunteers typical australian hills Sydney keynote speaker rent do people still change their surname after marriage? tertiary education middle class volunteering food community sydney speaker engage digital economy monarchy aged care puzzle insights pharmacy product bus salary survey design socialites baby boom Do It Yourself Understanding and Engaging with Generation Z education wellbeing divorce sydney hills generation Z James Ward VIC 2009 social commentary Bathburst high density living cost conference speaker society trends future of education Christchurch speakers population growth townhouses award winner pyrmont the hills shire names public speaker 2017 #censusfail NEETs faux-cilise Northern Beaches Christian School house prices Valentine’s Day innovative newspaper forecasting 2013 researcher January 26th 1995 community engagement What is food insecurity? case study earning optus my business awards rising house prices nativity scene Hunter Valley brand experience New Zealand surnames workforce housing trends Christmas in Australia cartodb stats builders potts point intern cooking Research Executive internship TED retirement eliane australian Res Vis faux-cilising South Australia mobile safe VET sector ashley fell commuting school home ownership social not-for-profit wealth distribution cold property development USA local rental stress goals australia Australia Day 2017 Real Estate Institute of Victoria recap generations employment households parents social commentator US royal Black Friday in Australia outsourcing mining boom giving presentations high density apartments the average aussie Sydney census fail urban taskforce Christmas lunch Australian demographics gender christmas trees population consumerism sunburnt country video wolloomooloo anzac shopping JOMO qualitative research shbc FOMO Mark McCrindle Elderslie-Harrington park small business social research paying to work university degree publication social change skills communication demographics resource 2016 census going out Australian Population office opening holiday NBRS tableau NSW travel speajer storytelling professional services organisational culture apartments energy child care engagement the hills wedding average sydneysider collaboration tattoos Christmas presents education research house price rise social issues Channel Seven moderators guide affordable Northern Territory winter indonesia bureau customer mover and shaker public transport thrive commute who is generation z financial future sector wide supply and demand Australia Day rise of local visualisation schools students debt Sydney Hills Business Chamber government Charlotte demographic trends moreton bay Financial Planning Association of Australia culturally diverse spend Tuesday Trend personal growth list resilience Christmas day purpose teach leadership showreel capital cities not for profit meals gig economy curiosity rich shopper's pick surname trades SMART trend DIY spirituality interactive Macquarie University workshop Christmas season the great screenage victoria in the media TEDx Speaker wealth Research Director socialising house price brand employmer australian communities forum focus group report sydneysiders population map Vocational education data analyst infographic wall owning a home financial HSC aged care earn Tasmania trends of 2016 Retail Australians litter live the dream Northern Beaches australian social research commuters emerging technologies group session housing land of the middle class communities results student global generations entertainment Duchess of Cambridge proactive click digital ACF2017 wages PSI NBRS Architecture Lower Hunter buildings social enquiry the australian dream educhat bondi group not for profit research McCrindle Speakers weekly earnings Jura Coffee infographics low density cloudy days TED talk tuesday mccrindle cultural diveristy global generaion teachers prince george fresh religion cancelling event seasons research report sydney market acf15 maiden names fears growth google for education office australians staying home more eliane miles Andrew Duffin organisations maiden identity impact environmental scanning living ACF17 perth trends of 2017 equip Territory huffington post culture investing presentation program google Adelaide communicate global financial crisis winter blues forecast 1994 Australian Families Australian Communities Trends toys Australian community trends NFP event census Merry Christmas Financial Planning Association renter of the future Tuesday Trends new office Black Friday slideshare in depth interviews daily commute "know the times" Births education future property price criminal authenticity public speaking TEDx deloitte food insecurity Christmas research youth Real Estate financial independence average Australian capital city grave decision survey emerging generations students families vegemite census data leadership workshop 2015 urban politics nfp conferences Generation X micro apartments crows nest geomapping census 2016 Jura Australia public holiday casual ageing investment professional presenters australian communities trends report coffee hello fresh faith communications trends city ageing population office space society brisbane personalities ferry New Zeland marriage sports Australian Dream national wealth weather poor February 16 optimistic pharmacies baby entrepreneurs of today greatness data mccrindle tea home owner youth unemployment world Aussie snapshot cica economic friendship micro kate middleton baby name trends ABS