Who do Australians go to for Advice?

Wednesday, July 03, 2013

In fitting with the Australian culture, there is a down-to-earth 'fair-dinkum' attitude that influences who Australians trust. 

It’s the relational, more than the positional, aspects that determine who we would most likely take advice from. Such is the practical attitude that drives Australians – above all they look for experience and evidence in their advisors rather than power or position.


Where Australians go when seeking trusted advice


When choosing whom to trust for advice, Aussies are more likely to seek out a close friend, their doctor, a technical expert, an academic, and even their boss over a government leader. In fact, 1 in 4 Australians (26%) report that it is not at all likely that they would seek advice from government officials or regulators, whereas only 4% of Australians would avoid seeking advice from a close friend/family member or an experienced practitioner.

Australians receive advice from those they have a relational connection with, followed by those who have experience in a given subject matter, and those who have the skills and expertise to comment wisely. 2 in 3 Australians (67%) would be very or extremely likely to take advice from an experienced practitioner, with almost as many (64%) learning first and foremost from friends or relatives.


Most trusted when seeking advice:


    1. Family or friend 
    2. Experienced practitioner 
    3. Technical expert

Least trusted when seeking advice:


    1. Government official or regulator 
    2. CEO/Senior leader
    3. Not-for-profit body or assocation

Advice across the generations


The older the individual, the more likely they are to seek out the trusted advice of an experienced practitioner. While 62% of Gen Ys are very or extremely likely to seek out the advice of someone with experience in a field, this percentage rises to 66% for Gen Xs, 70% for Baby Boomers, and 81% for the Builder Generation.


For more information, download The Trust Report 2013


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

cost of living generational trends university degree forecasting population growth rising house prices Christchurch Kiwi 1968 census fail Gen X parenting social issues communications contiki demographic trends qualitative research training families award winner politics Aussies report Macquarie University teleworking etiquette demographic careers apartments ethnography toys educhat holidays baby name predictions Research Executive media activity baby media commentary work mates business performance blaxland Adelaide gold coast marketing Sydney keynote speaker baby name trends Real Estate Institute of Victoria World Water Day grandparents social researchers networking TDE population eliane miles public holiday marriage professional services aged care resource collaborative aged care puzzle national crime rates pharmacies growth commute Melbourne trades real community shopping centre education future Deaths typical australian vegetarian cica suburbs mortgage high density living year 12 know the times emerging technologies communicate faux-ciliser thrive housing trends criminal social lives Australian schools James Ward New Zealand debt Sydney Hills Business Chamber christianity global financial crisis millennials Aussie entertainment HSC the hills generation domestic staying in energy learning styles change recap Love social life internships Wodonga brand experience researcher career school students South Australia sunny days urban cooking cancelling plans education social media financial dreams FOMO plans rule keeper alpha generations mateship Territory darwin suburb data analyst consumerism baby boomers population milestone rich social commentary Generation X mccrindle research millenials REIV National Conference ipswich conference speaker names leadership Northern Territory house price belief REIV Conference family spirituality travelling church faux-cilising program fresh statistics optimistic research visualisation digital investor residents shbc office space teach forum gender charity poker master responsive stats rental stress personalities consumer future of work pyrmont presentations men retirement investing New Zeland the hills shire waverton 10 years purpose Australian Dream online NSW Work place IT Specialists youth holiday futurist sustainable 2014 new office socialising hopes micro apartments Northern Beaches Christian School Royals social change clothing Wellington Vocational education national wealth village hornsby lalor park sector wide study ACT Education Future Forum Netflix national private wealth social shifts NT organisations research report market research year 7 teachers world Australian Communities Trends greatness Australian Population Australian Families social impact millionth new york times visualisation lifestyle baby names experience high density apartments easter apartment study demographic transformations 2016 census results ease of travel public speaker event engagement challenge mccrindle Christmas season goals wealth and income distribution infographic wall trends of 2016 renter of the future economic ashley mckenzie quote australians staying home more Financial Planning Association internet workforce social analysis Merry Christmas tea speakers ferry #censusfail breakfast brisbane divorce owning a home marrickville February 16 JOMO Canberra wealth and income define average Australian home DESTEL VET moderators guide local communities house SMART office insights unaffordable rent child care focus groups 2013 average aussie professional development affordability ACF 2016 christian high school dream budget group mythbusters professional speaker annual income baby names australia report focus group click Australians overcast mother's day group session optus 2016 census generation Z sun home owner business 2020 Gen Y perth Northern Beaches capital cities slideshare income Australian Census trend case study Word Up train urban living index SMSF debate ACF 23 million survey food socialites equip huffington post royal influence ABS EFF teaching acf15 mover and shaker conference presentation city intern educated builders norwest forecast youth unemployment McCrindle Speakers rain households engage changing face of sydney community event 24 million SRE society Australia Day winter mobile brand census data google schools omnibus conferences Do It Yourself finance financial fears Hills Shire Council australian communities trends report DIY learning social enquiry home ownership earnings employment cancelling event school satisfaction data visualisation property market economy logan sunburnt country list Australian Bureau of Statistics mccrindle tea bondi goal optus my business awards ageing population tv healthy future growing population mythbusting Caregiver Financial Planning Week hills shire transport supply and demand hello fresh 24,000,000 future census social commentator small business shopper's pick future of shopping research services earn 1980 jobs of the future litter cold future-proof learner social trends aussie culture Northern beaches Event customer media release mining boom news crime buildings financial future research nfp office opening future proof curiosity online shopping meals local public speaking resilience weekly earnings internship faux-cilise New South Wales household visual capital city micro innovative future of education leadership workshop story the australian dream couple 1994 Wagga Wagga Valentine’s Day religion friends 2015 townhouses sydney metro product schools students faith Scouts proactive The Daily Edition organisational culture snapshot repayments housing NBRS Mark McCrindle sentiments generation alpha property culturally diverse tattoos Australia Day 2017 sydneysiders NBRS Architecture twentyseventeen tips parents Duchess of Cambridge sydneysider outsourcing christmas award tableau increasing densification Australian demographics language life sydney hills wolloomooloo happiness global wealth housing affordability winter blues technology Tuesday Trends urban taskforce FPA environmental scanning deloitte events marriages education sector young australians graphs collaboration spend thought leadership 40 million storytelling Population Clock students The ABC of XYZ selfie megatrends System's Architect education research narcissism non profit travel professional royal facts Christmas lunch the changing face of future proofing high density relevant Financial Planning Association of Australia hobart WA easy rider Myth relational entrepreneurs of today dreaming sydney speaker moreton bay leader in depth interviews local community pharmacy Australian Trends education future report royal family media sector wide PSI follow trends analyst volunteers personal growth australian communities forum daily commute Channel Seven TAS Tuesday Trend workplace teacher living publication Kirsten Brewer SA vegemite demographics property price authenticity staff data GPO financial independence cloudy days Births housing market 2017 cost Hornsby Shire Council work house price rise australia financial entrepreneurial baby name state impact safe work-life priorities NEETs video children cancel plans trends of 2017 dessert Andrew Duffin royal baby Charlotte wellbeing Channel 7 bureau cartodb medicine wealth distribution keynote university going out suburban living gen z prince george car society trends kate middleton analysis earning Australian communities "know the times" English world youth day sydney event weather neutral bay cash salary coffee in the media Assistant Store Manager cultural diversity school urban living seasons motivate sports housing growth keynote speaker area research pack infographic google for education census results tertiary education research data cars brands wage paying to work Engineering Manager VET sector VIC potts point Queensland: QLD australian social research Generation Y stay home baby names report employers anzac census 2016 insight survey design women eliane middle class shopping communication ageing house prices wages workplace culture demography manly January 26th Tasmania meetings average sydneysider global generations the average aussie environment cultural diveristy long weekend baby boom commuters social research unemployment mccrindle in the media ashley fell princess charlotte post rationalism trend tuesday summer 2016 father's day social researcher ideas land of the middle class skills Skilling geomapping young people 1975 affordable Social Trend mentor fears participants states low density Christmas presents CBD CPI conference demographer emerging generations ultimo woolworths shifts crows nest government community engagement culture population map Australian Home not-for-profit balance learn tuesday 2012 workshop panel Geoff Brailey divorce rate social business index identity not for profit Western Australia trends dare to dream sydneycity water student monarchy menai wedding Sydney investment victoria offenders Real Estate sector innovation entrepreneur rise of local Res Vis daily telegraph interactive gen alpha results jobs renting poor bus presentation Queensland friendship Crime Rates newspaper communities grave decision emerging trends celebration Bathburst

Archive