Australians and Love in the 21st Century

Wednesday, February 13, 2013

Australians and Love in the 21st Century | McCrindle ResearchWith Valentine’s Day just around the corner, we at McCrindle Research were curious about how Australians experience love and relationships. In 2012, Google searches for the term “love” skyrocketed on the week of Valentine’s Day (Google Trends). This year, we expect results will be no different.

Download and read the full summary here.


Aussies on the Love Index


While some might argue that marriage in the traditional sense is no longer “in,” recently released statistics by the ABS (cat 3310.0) prove this to be untrue down under. The rate of Australians tying the knot each year is significantly more than those doing marrying in parts of North America and Europe. In 2011, 5.4 marriages per 1,000 people took place in Australia whereas only 4.4 took place in Canada, 4.3 in the UK and only 3.7 in France, the birthplace of the ‘language of love.’


Diversity of Love in Australia


As an effect of Australia’s rich and increasing multiculturalism, we are seeing an increase in the number of marriages between individuals born in different countries – from 29.0% in 1991 to 31.6% in 2011. Even greater is the increase of marriages between individuals both born in the same overseas country – from just 7.9% in 1991 to 12.6% in 2011. Australia is certainly the birthplace of love for a number of migrants initially drawn here for work opportunities, temperate climate conditions, and our laid-back Aussie spirit.


Valentine’s Day: The Time for Love?


Valentine’s Day is indeed a day of love, with an increase in both weddings and the beginning of new relationships taking place on February 14th. Whilst the day of love landed on a Monday in 2011, a weekday normally low on the total wedding count, the number of couples who tied the knot on February 14th 2011 was similar to the total number of weddings normally occurring on a Sunday at the same time of the year.

For those looking for new love leading up to Valentine’s Day, rest assured. According to Facebook Data, there are 49% more new relationships formed than break-ups taking place on February 14th, and 22% more new relationships than break-ups on February 15th. In fact, the odds are in love’s favour this month – seasonally, February is the month in which more relationships start than at any other time of the year.


Love and Lyrics


When individuals enter a new romantic relationship, there is often a song that accompanies. Around Valentine’s Day last year, the top two love songs played when entering a relationship were “Don’t Wanna Go Home,” by Jason Derulo and “Love on Top” by Beyoncé (Facebook Data). What will this year’s top love songs be? Judging by recent iTunes Charts, we might predict that “Ho Hey” by the Lumineers or “Beneath Your Beautiful” by Labrinth might be the sounds that play from our smartphones.

Download and read the full summary here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

social media study bus house Generation Y economic Australia street average Australian graphs contiki tips living 10 years Tasmania environmental scanning long weekend social trends Channel Seven post rationalism focus group data visualisation increasing densification purpose quote tea English builders IT Specialists James Ward work mates business index weekly earnings demographic marriages US rental stress faux-cilise Generation X Social Trend schools students New South Wales South Australia typical australian SMSF census tattoos learner community professional development future mccrindle ACF 2016 sydneycity screenagers christmas money mccrindle tea not-for-profit google New Zeland sustainable australian social research education future report TAS trends of 2017 earn high density apartments newspaper Mark McCrindle renting christianity wealth distribution Mount Annan-Currant Hill national private wealth alpha cancel plans millionth growth of sydney workplace recap dreams trend tuesday population relational global 23 million volunteering data food Wodonga gig area infographic religion media activity keynote speaker TEDx motivate digital economy REIV Conference 24 million career participants equip grave decision demographic trends World Water Day media commentary daily telegraph holidays menai hills faux-ciliser survey design Population Clock Queensland sydney market research services suburban living women educhat baby names report office space sydneysiders hopes conference growing population thought leadership cost of living Australian Census McCrindle Keynote Speakers challenge 1980 father's day pharmacies Christmas presents media release social life geomapping men the hills culturally diverse micro apartments prince george students Skilling etiquette australians staying home more qualitative research the average aussie jobs debt baby boomers social commentator earning friends census 2016 leadership workshop state sector TEDx Speaker marrickville presentations Aussies VET sector darwin politics sun cancelling plans ipswich population growth speakers year 7 PSI Work place community engagement village #censusfail vegemite property market internet work from home generations capital city 2020 youth unemployment balance crows nest entrepreneurs of today affordability education easter royal family group session employmer rise of local budget trades census fail national wealth sports children ultimo gen z Financial Planning Week thrive travelling researcher socialising changing face of sydney workplace culture grandparents Black Friday Sales mccrindle in the media storytelling ferry market research finance gold coast princess charlotte demography Northern beaches Event DIY Valentine’s Day REIV National Conference mccrinlde click publication NEETs Bathburst Australian Home Queensland: QLD change apartment future-proof younger generations story marriage trends of 2016 responsive shbc "know the times" schools gig economy winter entrepreneur careers the australian dream research report mentor Sydney eliane miles February 16 hobart Australian community trends cancelling event capital cities wealth average sydneysider woolworths land of the middle class financial nfp authenticity ideas forum communities social issues learning styles internships employers baby name predictions mover and shaker Australia Day 2017 royal award winner the hills shire local communities omnibus sector wide socialites infographic wall Australian Population Australian Bureau of Statistics public transport vegetarian tertiary education plans teacher social change aussie culture research pack suburb wellbeing NFP event pyrmont the changing face of online education sector population map criminal income millenials public speaker baby boom SA events census data Lower Hunter monarchy employment volunteers gen alpha internship McCrindle Speakers society volunteering future proofing housing affordability employmee apartments aged care puzzle world youth day NSW bureau young people generation Z parenting demographer dessert Love goal digital small business ACF clothing Deaths residents potts point Macquarie University consumerism sydney hills infographics snapshot fresh pharmacy rich giving new office JOMO ACT child care hills shire ethnography huffington post sentiments winter blues Australian Communities Trends waverton networking debate australia spend Crime Rates staying in government mateship WA baby names australia report in depth interviews teachers technology Duchess of Cambridge world Financial Planning Association proactive repayments wage leadership workshop optimistic culture baby name trends Tuesday Trend Gen Z Expert entrepreneurial What is food insecurity? emerging generations not for profit research 40 million online shopping commuters media micro Wellington trends analyst population milestone generation alpha australian communities forum experience bondi Caregiver household social shifts ease of travel conferences seasons learn growth investment the lucky country earnings healthy future ashley mckenzie Black Friday paying to work New Zealand stay home global generations retirement unaffordable ashley fell generation lifestyle divorce NT urban taskforce Performance Sentiment Index baby names McCridle teaching mother's day impact offenders safe teach supply and demand home owner sydney metro CPI speakers pack high density cash 2012 life Australian Dream speaker brand australian community trends report Territory Canberra dreaming Lower Hunter Region Christmas lunch Christmas season product NBRS Architecture Australia Day future proof Sydney Hills Business Chamber neutral bay trend Maxim Accounting house price rise ageing curiosity Aussie Word Up Charlotte mining boom personalities young australians 2013 demographic transformations group spirituality meetings goals school mythbusting eliane Sydney’s south west brands Australians house prices video faux-cilising donation anzac home rule keeper education future organisations high density living crime overcast Retail data rising house prices The Daily Edition sunny days intern community event business performance Willowdale stats identity facts in the media Northern Territory interactive innovation future of education Engineering Manager emerging trends Australian communities cloudy days futurist mythbusters cost Scouts salary social enquiry focus groups housing growth friendship local future of shopping leader logan energy communications selfie SRE travel urban living index housing trends FPA engage professional services demographics gender volunteer manly sydneysider deloitte donate DESTEL global retail poor the great screenage breakfast households care support cars wealth inequality program social commentary new york times work Do It Yourself list Jura Australia ACF17 fears greatness holiday unemployment hunger emerging technologies business ACF2017 Research Executive live the dream coffee CBD TED talk Kirsten Brewer who is generation z conference presentation 2017 Andrew Duffin family Northern Beaches Christian School trends australian Births social researcher celebration social research moreton bay Res Vis toys engagement research on coffee training coffee lovers case study future of work shopper's pick staff townhouses news brand experience social lives workforce rent cultural diversity hello fresh conference speaker twentyseventeen data analyst TED school satisfaction showreel 2016 sunburnt country mortgage optus my business awards shopping tv shifts parents Northern Beaches System's Architect communication commute research visualisation charities Australian demographics financial independence Australian Trends university degree housing award The ABC of XYZ panel charity financial planning public holiday transport states organisational culture 2014 student Gen Y Sydney population public speaking society trends forecasting brisbane VET Myth local community communicate faith ageing population commuting Hills Shire Council NBRS moderators guide entertainment cultural diveristy insights financial future happiness property price personal growth forecast lalor park urban choice workers millennials social jobs of the future economy environment report victoria educated christian real TDE Real Estate Institute of Victoria statistics know the times research data Western Australia chairty ACT Report survey rain sydney event mobile car home ownership easy rider cold global financial crisis wealth and income investor aged care collaborative cartodb Black Friday in Australia census results 2016 census priorities Assistant Store Manager national crime rates Channel 7 acf15 social analyst youth divorce rate financial fears not for profit Tuesday Trends royal influence families McCrindle Speaker dream insight housing market professional couple Research Director event Netflix google for education Melbourne keynote HSC Hunter Valley suburbs tuesday church Royals cica narcissism sector wide study wages Merry Christmas learning optus buildings Elderslie-Harrington park Adelaide affordable shopping centre owning a home Australian Families work-life Kiwi hornsby average aussie VIC litter 2016 census results Business analysis australian real estate ABS speajer 1994 sydney property market EFF social impact Australian schools property sydney speaker generational trends high school 1968 teleworking Real Estate GPO office opening follow low density 2015 food bank Christmas day names house price baby FOMO domestic Geoff Brailey kate middleton annual income visualisation Sydney keynote speaker slideshare screenage megatrends wealth and income distribution non profit social analysis language analysis Financial Planning Association of Australia blaxland daily commute dare to dream marketing wedding financial dreams resource norwest outsourcing tableau Jura Coffee middle class Education Future Forum summer Cobbitty-Leppington innovative office 24,000,000 property development belief skills medicine train professional speaker urban development research resilience customer Gen X results consumer presentation renter of the future visual Sydney Lifestyle Study going out city social researchers professional presenters baby name investing university SMART mccrindle research Vocational education collaboration water January 26th Wagga Wagga food insecurity education research cooking royal baby australian communities trends report relevant school students Mark McCrindle in the media weather urban living casual define perth poker master year 12 meals Christchurch 1975 wolloomooloo Christmas day weather Hornsby Shire Council

Archive