Australian mums speak: Guidance on gifts this Mother's Day

Friday, May 06, 2016

As Australians, we love the chance to give back to our mothers, especially on Mother’s Day. For many Australians, Mother’s Day is regarded as the most meaningful special day, superseding the importance of Valentine’s Day and Father’s Day.

Choosing the right gift on Mother’s Day isn’t always an easy task. Our time-poor schedules often act as a deterrent to activating the genuine, heartfelt generosity we feel towards our mums. In a recent nationwide study of 1,008 respondents, we asked 323 mothers around Australia what they really want this Mother’s Day.

Mums most desired gift is ‘something for her’

This Mother’s Day, mums would most like to receive something for them personally (20%) or something hand-made (15%). This aspect highlights the non-materialistic nature of mums generally, and that for mums, Mother’s Day isn’t about getting more stuff but about the experience and about the thought and intention behind the gift.

The least desirable categories of Mother’s Day gifts according to mums themselves is something for the home (5%) and least of all, something that can be used for cooking or cleaning (2%).

“Interestingly, flowers, which people often think to buy when Mother’s Day approaches, is one of the least desirable gifts for mums, so we may need to reconsider. Mums also don’t want something that will just sit around the home, and they certainly aren’t hoping for another appliance related to domestic duties.” – Mark McCrindle.

Aussie’s on point with gifts for mum

This Mother’s Day, Australians will most likely be gifting their mums with something for her (10%), which we know is what most mothers would like to receive. We will also be gifting our mums with something for her home (10%), however we know this is lower down on her wish list. At least only 5% plan on buying our mums an appliance she can use!

Avoid gifts that create more work!

When asked about the worst gifts ever received for Mother’s Day, mothers repeatedly said that the worst ‘gifts’ they had received are ‘no-gifts’ – having their spouse/children give unappealing or dying flowers, not receiving a gift or receiving only a card.

In a more tangible sense, there were a number of gifts that mothers received that were undesirable, including:

“A Toilet Seat.”

“Toiletries gift basket.”

“A pet rock.”

Gifts that show you don’t know your mother, such as buying her earrings when her ears aren’t pierced, gifts that show it was a last minute purchase and gifts that create more work for her are also likely to be listed on the ‘worst received list’ by Aussie mums.

“I gave her flowers- she is allergic.”;

“I forgot [Mother’s Day] and just took something from my grandmother’s collection.”

“[I gave] some flowers that were not as fresh as they could have been, they were limp by Sunday and died within a couple of days.”

“I gave her a saucepan – it was very expensive but she hated it!”

Mums are gracious, after all

What showcased itself most clearly in our research is that mothers are unconditional in their love and appreciate every gift. Mothers also noted that oftentimes, while not being overly enthusiastic about a particular item, they treasure any gift as an expression of their children/spouse’s love for them:

“I love every gift given to me as it's specially chosen for me by my precious children and hubby.”

“No gift is bad because it is something the kids think is great hence you think it’s great regardless – they buy it out of love.”

“Anything given with love is fantastic.”

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


research visualisation commuters retirement royal Christchurch Australian communities Andrew Duffin wealth energy identity sydneysiders vegemite media activity Christmas lunch priorities environmental scanning mother's day Mark McCrindle resilience 1980 communities train Crime Rates Queensland baby name Generation Y collaboration Tuesday Trend life grave decision dreaming researcher Sydney keynote speaker child care Sydney Tuesday Trends entrepreneurs of today research report hopes wealth distribution VIC emerging trends men insight weather Caregiver consumerism leadership GPO learner Financial Planning Week emerging technologies Australian Families census results global generations cooking land of the middle class royal baby youth unemployment teach FPA February 16 bus charity NBRS baby names report tea kate middleton quote twentyseventeen Real Estate Institute of Victoria urban taskforce VET google generational trends university degree social researchers sports the hills population milestone follow sunburnt country students housing trends future proofing spend sector focus groups social New Zeland renting Engineering Manager commute NSW Research Director father's day trades demographer future-proof housing Australian Census financial fears blaxland capital cities teacher cultural diversity Royals stats Australia Day shopping centre school satisfaction micro rule keeper growing population WA demographic transformations equip visualisation darwin fears community small business business government spirituality middle class work mates click Assistant Store Manager futurist sydney event news trends analyst study changing face of sydney deloitte Scouts The ABC of XYZ conferences census data award learning mortgage forecasting neutral bay couple ethnography educhat census social lives geomapping financial future trends of 2016 teaching qualitative research alpha eliane forum transport not-for-profit marrickville demographic trends report offenders owning a home ACF 2016 trend tuesday office opening DIY woolworths data work seasons australian social research unaffordable sydney metro ferry Merry Christmas cost optimistic budget growth society social change year 7 names family skills Valentine’s Day responsive shopping education future meals teleworking infographic winter blues innovation investment sydney speaker house price 40 million easter FOMO goal education research global buildings national wealth program Christmas presents group eliane miles business index high density apartments McCrindle Speakers HSC logan January 26th community engagement Research Executive sun Financial Planning Association of Australia annual income sustainable apartment toys Australian Dream wellbeing infographic wall bureau increasing densification education sector New Zealand megatrends survey demographic 2016 state women Gen Y environment analysis 10 years wages friendship Births home ownership learning styles sydney hills networking wolloomooloo children Work place builders financial Australia Day 2017 rise of local shbc REIV Conference mythbusters thought leadership education future report purpose average Australian baby names video food staying in professional high density living states in the media 2016 census results travel culturally diverse Northern Beaches Christian School rental stress SRE australian communities trends report social commentator area friends volunteers professional presenters mccrindle in the media faux-cilising social impact generation alpha mobile earn social researcher population households litter domestic Gen X affordability jobs of the future 24 million Myth Australian demographics authenticity urban living index English conference presentation professional speaker urban prince george communicate society trends research pack award winner presentations omnibus long weekend clothing 2017 gender experience careers 1994 Population Clock cancel plans healthy future census fail ashley mckenzie baby name predictions capital city product investing apartments hills shire PSI schools students innovative mccrindle tea Australian Population CBD tips Charlotte local communities earning norwest demography investor social research optus my business awards ipswich insights rich speakers townhouses social commentary leadership workshop criminal entrepreneur mccrindle research renter of the future happiness Australian Trends sunny days christianity coffee unemployment workshop VET sector event low density australians staying home more poor summer salary data analyst crime 2020 Channel 7 NT social media mentor millionth Wagga Wagga engage sector wide study future proof not for profit school students dare to dream moreton bay career parenting winter Territory stay home entertainment property price consumer newspaper house religion economy tattoos define cold conference manly 2015 language paying to work aged care puzzle faith SA poker master JOMO pharmacy medicine future of education suburban living crows nest South Australia future of shopping sydneysider daily telegraph The Daily Edition year 12 contiki world youth day high density finance Hills Shire Council Do It Yourself employment debt relevant relational mining boom training holidays acf15 survey design monarchy Hornsby Shire Council huffington post visual cash menai mateship Australian Bureau of Statistics trends of 2017 Tasmania anzac national private wealth customer group session new york times cars participants Australians optus faux-ciliser ACF the average aussie socialites public speaker Adelaide 1968 home Vocational education ultimo wedding research sentiments emerging generations young australians rent narcissism house prices leader rain social issues going out hills professional development brisbane shopper's pick Australian Communities Trends weekly earnings screenage personalities wage TDE research data household average sydneysider pyrmont hello fresh 24,000,000 housing market organisational culture panel workplace Aussie 2016 census parents hornsby tableau Word Up breakfast conference speaker population map real shifts economic trends workforce cartodb property market professional services ease of travel 1975 financial dreams politics future of work internship change media social analysis car tuesday waverton Northern beaches Event IT Specialists world 23 million infographics focus group local community employers cica fresh baby curiosity suburb travelling social life typical australian dream Duchess of Cambridge research services Channel Seven Res Vis mover and shaker generation Z student SMART goals baby boomers snapshot aged care global financial crisis slideshare holiday story statistics cultural diveristy lifestyle perth System's Architect belief community event Real Estate outsourcing teachers online Northern Beaches workplace culture Australia street mccrindle market research marriages rising house prices local Financial Planning Association ideas australia "know the times" divorce housing affordability the changing face of Sydney Hills Business Chamber World Water Day NBRS Architecture property income jobs the hills shire Skilling learn case study micro apartments schools ageing showreel speaker generation Christmas season ageing population supply and demand cost of living youth urban living Western Australia know the times internet marketing moderators guide baby name trends non profit educated results nfp millenials Aussies challenge James Ward media commentary REIV National Conference high school Education Future Forum socialising celebration Deaths wealth and income lalor park gen z house price rise 2014 aussie culture Wellington in depth interviews suburbs CPI Australian Home princess charlotte Geoff Brailey keynote speaker Social Trend brand experience divorce rate university families cancelling plans selfie home owner ABS affordable bondi social trends residents the australian dream gold coast EFF balance meetings the great screenage city victoria average aussie cancelling event trend Love australian communities forum events generations collaborative facts engagement technology business performance Melbourne living royal influence easy rider brand earnings NEETs recap baby boom education 2012 national crime rates tv potts point digital demographics list communication presentation motivate publication public speaking population growth #censusfail vegetarian internships Generation X Kirsten Brewer TAS village brands graphs sector wide royal family overcast work-life media release new office hobart Wodonga millennials SMSF Netflix staff repayments online shopping ACT Canberra Bathburst christmas post rationalism personal growth organisations grandparents mythbusting thrive dessert gen alpha impact Kiwi daily commute culture housing growth tertiary education pharmacies plans financial independence wealth and income distribution faux-cilise debate etiquette DESTEL safe church google for education entrepreneurial resource forecast communications 2013 social enquiry data visualisation future storytelling proactive New South Wales intern young people social shifts Queensland: QLD public holiday census 2016 keynote marriage sydneycity speakers pack Macquarie University interactive greatness cloudy days school water christian baby names australia report ashley fell Northern Territory office space office Australian schools