Australia towards 2020 event recap

Wednesday, August 10, 2016

Last Thursday night it was our privilege to co-host the Australia Towards 2020 Networking Event in partnership with our friends at Thrive PR.

Thank you to the Thrive team for hosting us in their wonderful Thrive360 space, Salts Meats Cheese for the divine grazing table and of course a big thank you to all those in attendance. For those who missed the night, here is an event recap. 

As guests arrived it was great to experience a time of networking with McCrindle and Thrive clients.

Mark McCrindle opened the night by looking back at the changes we’ve seen since this decade began, back in 2010. As we approach 2020, he uncovered some of the megatrends that are redefining Australia. Not only is our population growing, but we are also moving, ageing and transitioning generationally. Mark reminded us that to engage with the emerging generations that are digital, mobile, visual and social is vital, and that we need to not only understand the shifts taking place around us, but to respond to them and remain relevant in these ever changing times.

A copy of Mark's presentation from the event is available for download here.

Next we heard from Leilani Abels, Managing Director of Thrive PR on her insight into effective communications. Leilani reassured us that storytelling in marketing and communications will become more important than ever as we approach 2020, and that technology advancement will see storytelling take on new forms and levels of sophistication. Leilani reinforced the importance of analytics and measurement in marketing, the important role PR agent’s play in establishing this for clients, and that data will become the biggest production material in the future.

We then had a short time for questions with Mark and Leilani, and received some fantastic questions about the content of their presentations and how we can apply this as we approach 2020.

We’d like to say a big thank you to all of our valued clients and friends who attended the night. Be sure to look out for our upcoming Australian Communities Forum taking place in Sydney, and if there is anything we can assist with in the way of research or providing a keynote speaker, please don’t hesitate to get in touch!

About McCrindle and Thrive

McCrindle is a research based communications agency that conducts research across a range of industries. Thrive is a PR, media and digital agency assisting clients with traditional and online media activity. Throughout the year, McCrindle and Thrive work closely together to conduct consumer research for clients for product and brand positioning, helping organisations uncover insights and shape strategy.

A recent project that we recently worked on with Thrive was for Optus, to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


social researchers work celebration future of shopping Channel 7 baby boom Territory resilience Kirsten Brewer politics shifts baby name predictions recap 24,000,000 housing market McCrindle Speakers EFF financial fears housing affordability System's Architect personalities thrive global financial crisis collaboration NBRS housing growth Australians acf15 World Water Day social media population growth JOMO households perth baby names report national wealth commuters families teleworking tuesday internships geomapping brand experience rich VET sector balance group session data analyst TEDx aussie culture Australian Population New South Wales publication 2013 learn infographic REIV National Conference growing population mining boom generations average sydneysider office space gold coast environmental scanning product Northern Territory Adelaide personal growth couple Tuesday Trend australian communities trends report award urban taskforce the hills shire rising house prices coffee online shopping food gen alpha fresh Research Director poor education future report Christmas lunch economy Canberra wealth and income The ABC of XYZ wedding menai demographic trends media activity pharmacy 40 million poker master government Real Estate Australian Trends TED earnings twentyseventeen ABS organisational culture focus group care support lalor park water casual ease of travel apartments manly the hills office opening 2017 vegetarian SA sydneysider networking Aussie suburbs survey Scouts dreaming media release holidays overcast census trends analyst cost of living faux-cilising students speakers Royals curiosity research training click wealth and income distribution Crime Rates volunteering data baby names long weekend group financial change VET media research data GPO emerging trends christianity South Australia forecast investing mobile friendship Population Clock family HSC cars Australian Families culturally diverse home owner Charlotte clothing Northern beaches Event survey design media commentary norwest in depth interviews earn cartodb engagement moreton bay motivate statistics participants wage responsive wealth distribution winter ashley fell greatness Christchurch transport insight generation alpha parenting year 7 church ACF 2016 residents weather litter cultural diveristy Kiwi financial planning schools volunteer charity IT Specialists Skilling social lives baby name trends women emerging generations collaborative consumer australians staying home more Caregiver future-proof car mateship Channel Seven speakers pack winter blues school satisfaction sunny days relational baby NSW townhouses social research millennials local community university degree sydneysiders slideshare eliane miles leadership workshop Word Up census results holiday Generation X christmas victoria events gender ideas snapshot Netflix communities daily telegraph research pack public speaking conference speaker stay home middle class Aussies cica online city unemployment workplace Social Trend 1980 easy rider property price authenticity WA cold trends of 2017 demographics DESTEL wealth young people men australian communities forum study visualisation Love Tasmania criminal Australian Census deloitte crows nest property mentor friends financial dreams rain bureau sydney metro princess charlotte social impact Gen X finance year 12 qualitative research cloudy days housing trends February 16 NBRS Architecture sentiments home ownership social issues community event Deaths summer Mark McCrindle Northern Beaches Christian School priorities event internship school digital Tuesday Trends post rationalism growth shopping cash tv apartment Australian Communities Trends optus my business awards micro apartments paying to work investment housing identity volunteering meals population environment rise of local sydney hills dream domestic culture local Macquarie University demographic huffington post communicate offenders national crime rates career shopping centre data visualisation not-for-profit religion cultural diversity father's day Gen Y program impact energy optimistic leadership spirituality Australia Day "know the times" breakfast future proof repayments NEETs high school sustainable the changing face of state socialising forum report young australians suburban living parents education sector shbc annual income mythbusting renter of the future Australian communities live the dream sydneycity communication lifestyle newspaper sports ACF goals supply and demand urban not for profit moderators guide weekly earnings charities financial future affordable narcissism bondi marriages CPI living youth unemployment trend tuesday follow TDE commute australian learning styles divorce staying in tableau Merry Christmas mother's day baby boomers learning blaxland engage rental stress sector wide quote CBD faith office money graphs 23 million small business New Zeland Australia street Births entertainment global generations local communities increasing densification logan australian social research Bathburst professional services financial independence community engagement business index sunburnt country list experience demography challenge Queensland: QLD presentation cancelling event ACF2017 neutral bay wages analysis Christmas season NFP event public holiday FOMO the australian dream medicine marketing staff business performance Financial Planning Association of Australia proactive #censusfail Research Executive royal baby SRE suburb cooking educhat James Ward TAS life communications professional presenters careers mccrindle in the media sydney event train affordability ipswich data internet chairty 2015 in the media states buildings house price trend megatrends Queensland house price rise cancel plans Education Future Forum research services low density visual rent divorce rate 2016 employers social commentary future of work travel facts workforce spend new office generation unaffordable royal influence the average aussie economic Northern Beaches society storytelling dreams marrickville dessert gig English define New Zealand google for education Generation Y infographics schools students waverton focus groups ageing debt non profit rule keeper teachers SMSF conferences omnibus social trends business brand bus professional sun wealth inequality children cost innovative salary alpha ethnography toys professional speaker optus conference university ashley mckenzie crime consumerism teacher average aussie ACF17 average Australian Australian Bureau of Statistics millenials plans brisbane christian socialites Australian schools screenage Real Estate Institute of Victoria Sydney education research mover and shaker earning speaker high density school students tea house prices tips community sector wide study jobs world social researcher darwin research report futurist etiquette FPA organisations relevant 10 years pyrmont social change seasons intern Engineering Manager dare to dream Wellington Do It Yourself outsourcing investor trends panel Wagga Wagga changing face of sydney 2012 mortgage new york times owning a home youth demographer micro society trends royal family typical australian ferry future proofing urban living index Myth generational trends gig economy ultimo debate nfp 2020 renting Geoff Brailey census data healthy future conference presentation jobs of the future 1994 aged care DIY shopper's pick workplace culture high density apartments aged care puzzle hills student customer cancelling plans 1975 learner entrepreneurs of today demographic transformations Andrew Duffin brands global ACT safe world youth day census 2016 volunteers grave decision TED talk Wodonga language Melbourne insights sydney speaker social enquiry workshop public speaker the great screenage tattoos faux-cilise video purpose faux-ciliser infographic wall leader sector millionth future PSI goal hornsby 1968 innovation story household mythbusters education prince george news ageing population kate middleton Christmas presents Hills Shire Council google grandparents going out gen z presentations Vocational education Hornsby Shire Council choice workers technology real Australian demographics social australia population milestone hello fresh mccrindle tea equip social shifts child care 24 million village area SMART pharmacies mccrindle education future hills shire Work place 2016 census results professional development baby names australia report Australia Day 2017 easter Australian community trends selfie emerging technologies census fail Res Vis results social analysis award winner budget vegemite monarchy NT Financial Planning Association VIC names The Daily Edition entrepreneur urban living wellbeing keynote speaker case study travelling house keynote Western Australia high density living future of education eliane Australian Home January 26th builders belief social life australian community trends report skills trends of 2016 baby name teach research visualisation resource tertiary education Valentine’s Day potts point work-life 2014 generation Z happiness 2016 census home property market capital cities social commentator woolworths Assistant Store Manager know the times employment wolloomooloo australian real estate land of the middle class royal national private wealth fears stats forecasting capital city market research retirement population map marriage meetings thought leadership mccrindle research interactive anzac hopes teaching contiki Australian Dream hobart daily commute Sydney Hills Business Chamber Sydney keynote speaker REIV Conference entrepreneurial trades researcher work mates Duchess of Cambridge educated income showreel Financial Planning Week