Australia’s Changing Household Landscape

Wednesday, August 28, 2013

Nuclear family no longer most common household


For the first time in Australia's history, the nuclear family will no longer be the most common household – while today they make up 33% of all households, within just a year the couple only household will be the most common type of household.


Multi-generational households


With the decline of the nuclear household structure, we are often seeing three generations living under one roof: Baby boomers are being sandwiched by taking care of their own parents (the builders), while still having their Gen Y children living with them and studying.


Boomerang kids


This type of arrangement is a significant financial advantage for Gen Y KIPPERS (Kids In Parents’ Pockets Eroding Retirement Savings) who may be saving $15,000 per year on rent alone by living with their parents. For mum and dad, however, retirement plans are delayed and retirement savings significantly decrease. Baby Boomer parents, while enjoying the social interactions available in a multigenerational household, can often feel the pressure and may feel like their hard work is being taken for granted.

Household situations can also get financially tight when couples split – in Australia, the average age of a couple separating is 38, with an average of 2 children involved in the separation. Oftentimes in this situation couples stay together because it is simply not financially viable to move out.


Record births, older parents, increase in family size


Australian families are changing dramatically, with record birth rates taking place – over 300,000 babies are being born every year, more than were born in the original baby boom post WWII. It is not that more women are deciding to have children, but those that are having children are deciding to have more than previously, and as a result Australia is seeing an increase in the family size.


Household size grows after a century of shrinkage


Household size has been declining for the last 100 years. In 1911, the average household size for Australia was 4.5. By 2006, it had fallen to 2.53. But in 2011, something remarkable happened. Household size increased. Only by a small amount, but enough to raise it to the current 2.6 people per household. The multi-gen household and boomerang kids have turned around a 100-year trend and created expanding household size.


Today's children and teenagers: a snapshot of Generation Z


They are the true Millennial generation: the 4 million Australians born since the year 2000. On average they will live longer, stay in education later, and work across more careers than any prior generation. They are the most materially supplied, technologically saturated, globally connected  and formally educated generation  ever. They are living through their formative years in a time of massive demographic transformation: our population growing by more people in a decade than ever, more culturally diverse than ever, and older than ever.

In the nearly 14 years of their lifespan they have seen more change than any cohort before them. They began life when Australia’s birth rate was declining and soon hit its lowest ebb in history, yet are now part of record annual births- exceeding 300,000 per year. They began their life in the internet era but are being shaped in the world of social media. While the PC era dominated their birth years, the mobile device era is transformative today. With the oldest entering their teen years, their lexicons are filled with terms that didn’t exist at their birth: apps, tweets, tablets, status updates and cloud computing.

Only occasionally does massive demographic change collide with huge technological growth, and significant social change- yet this is exactly what Generation Z has experienced. The confluence of these trends has so transformed their society, it is radically different to the times that shaped their parents and unrecognizable to the world their grandparents first knew.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

NEETs qualitative research learn grandparents Social Trend 1975 contiki experience Christchurch Andrew Duffin village sydney hills Queensland: QLD 2016 Births greatness cultural diversity shifts wealth and income world trend tuesday sydney metro sydney speaker builders trends of 2016 religion challenge Do It Yourself social commentary 2016 census results census 2016 curiosity training overcast twentyseventeen workplace learner NT business index public speaking research youth tv environmental scanning the changing face of employers customer deloitte parents holidays criminal dessert cost typical australian victoria infographic wall IT Specialists home owner shbc etiquette cloudy days ageing population earning Royals rain school satisfaction states narcissism System's Architect tableau dare to dream marriages work-life interactive entertainment Australian Families engage youth unemployment new york times waverton winter blues australian communities trends report mover and shaker royal in the media urban living christianity prince george young australians millenials australian social research organisational culture Work place ACF publication SMSF stay home brand experience Australia Day future of work mother's day suburbs national wealth dreaming workplace culture huffington post workforce slideshare Financial Planning Week data English work households Christmas season Financial Planning Association of Australia Valentine’s Day visualisation personal growth vegetarian Queensland going out research data professional financial future safe car Real Estate ideas manly #censusfail school students moderators guide 23 million futurist faux-cilise Northern Territory high density living research services teacher outsourcing skills resilience resource geomapping careers mobile volunteers Skilling urban graphs staff university degree quote daily commute Myth The ABC of XYZ charity internship monarchy economy father's day not for profit potts point healthy future social researchers Northern Beaches gold coast gender australian communities forum Love 24 million thrive internet housing affordability business performance balance generational trends click paying to work thought leadership affordability relevant renting Australian Bureau of Statistics christian February 16 digital participants investing urban living index housing growth politics kate middleton speakers Deaths finance tips wolloomooloo government home ownership travel suburban living motivate society 2016 census Assistant Store Manager Macquarie University annual income winter emerging generations learning South Australia The Daily Edition Australian Home families non profit friendship sector wide tea student children shopping housing trends gen alpha owning a home mccrindle in the media ipswich university housing bureau public holiday GPO leader social impact demographic transformations authenticity Vocational education consumerism office area Kiwi perth ease of travel HSC community engagement earnings Channel Seven Australians professional development sunburnt country education Sydney Hills Business Chamber insight 2015 local communities news public speaker forecasting teachers New South Wales cold belief conference presentation summer google Wellington global financial crisis Northern beaches Event train Australia Day 2017 rise of local ferry NBRS Architecture media marrickville 1994 darwin results 1968 sydneycity education sector mythbusting recap focus group language cartodb facts state priorities tattoos national private wealth population growth wedding small business sunny days conferences affordable mccrindle financial independence wage culture social commentator rental stress Scouts 2017 research visualisation happiness baby name long weekend brisbane Australian Dream collaboration SMART infographic marriage low density trends storytelling communications easy rider NBRS James Ward growth city consumer demographer rising house prices conference speaker Duchess of Cambridge online shopping cancelling plans future-proof survey design McCrindle Speakers Channel 7 royal family celebration community 1980 not-for-profit Bathburst award FOMO average aussie list house price Tasmania repayments buildings spend Res Vis DESTEL megatrends Engineering Manager poker master Tuesday Trends online spirituality 2020 event financial fears sydneysiders change identity lalor park property townhouses teach Tuesday Trend hornsby princess charlotte baby boom offenders capital cities teleworking report "know the times" engagement jobs of the future Kirsten Brewer media commentary presentation house prices salary weather survey Australian communities housing market the hills debate dream future poor google for education Sydney generation alpha generation weekly earnings professional speaker neutral bay Mark McCrindle ethnography investment 24,000,000 sentiments increasing densification capital city Australian schools wellbeing goal personalities internships the hills shire population milestone sustainable CBD teaching social researcher baby name predictions mccrindle research social trends education future report local education future millennials couple World Water Day case study the australian dream trades Sydney keynote speaker cost of living property market community event Aussie real panel ashley fell holiday australians staying home more sector middle class office opening ABS woolworths australia culturally diverse Australian demographics acf15 visual DIY seasons FPA suburb high density apartments NSW earn unaffordable students social life leadership population map data visualisation omnibus ACF 2016 travelling christmas TAS research pack market research mortgage TDE workshop names Wodonga in depth interviews meals know the times forecast clothing wages rule keeper nfp business fresh demographic moreton bay young people friends house family global future proofing proactive aged care demographics Caregiver Education Future Forum educhat eliane aussie culture Real Estate Institute of Victoria 40 million social life bus social media shopper's pick program Australian Census bondi responsive media release fears national crime rates follow Hornsby Shire Council January 26th Crime Rates presentations professional services Western Australia coffee group EFF church future of education insights VET wealth and income distribution census results year 12 product millionth divorce rate social analysis baby boomers school cancelling event events schools work mates social issues trends of 2017 socialising meetings financial dreams hills shire focus groups world youth day Australian Trends cash household optimistic domestic jobs ACT Geoff Brailey sun Financial Planning Association crime population commuters Christmas lunch Generation Y Hills Shire Council cars easter living Aussies sports post rationalism lifestyle future proof mccrindle tea study growing population eliane miles baby names australia report Gen Y social research cancel plans brands stats Merry Christmas office space ageing entrepreneurs of today wealth distribution keynote speaker entrepreneur aged care puzzle JOMO SA emerging technologies intern tertiary education breakfast Word Up communication Australian Population Territory PSI media activity analysis learning styles social lives grave decision blaxland Gen X VIC keynote commute census fail food high school wealth VET sector organisations pharmacies communities video emerging trends generations mentor Australian Communities Trends transport entrepreneurial New Zealand 2012 property price baby name trends year 7 10 years women innovative demographic trends group session goals WA brand social enquiry career data analyst hello fresh rent equip rich forum land of the middle class water snapshot sydney event pyrmont Research Executive men REIV National Conference Canberra communicate retirement house price rise leadership workshop social change baby names report collaborative Northern Beaches Christian School anzac alpha story residents norwest trend global generations sector wide study changing face of sydney REIV Conference mythbusters educated schools students urban taskforce environment education research high density 2014 mateship logan employment child care define ultimo hopes Population Clock networking gen z renter of the future socialites faux-cilising energy society trends social shifts mining boom researcher home investor baby Charlotte faith optus technology Adelaide medicine Melbourne staying in statistics the average aussie parenting conference census tuesday economic pharmacy royal baby newspaper Netflix optus my business awards selfie new office 2013 menai New Zeland baby names Wagga Wagga crows nest income cooking ashley mckenzie innovation hobart budget litter generation Z research report apartment vegemite debt relational divorce Christmas presents trends analyst unemployment daily telegraph Generation X marketing toys supply and demand plans royal influence award winner financial faux-ciliser

Archive