Australia at 12 vs 24 million

Thursday, January 28, 2016

Australia’s population will soar to 24 million this year, but what exactly did the country look like when the population was half that? The year was 1968 – John Gorton was Prime Minister, our soldiers were still in Vietnam and it was the year that Kylie Minogue and Hugh Jackman were born.

But since then Australia’s population has sky rocketed. The population has doubled since 1968. We had just hit 12 million back then, and next month we will hit 24 million people nationally. In fact 1 in 3 Aussies have seen the population double in their lifetime.

The rate of marriages has dropped by over 40% since then, and in 1968 the average woman had 2.34 babies, compared to today’s 1.8.

Weekly earnings have also increased over the last 48 years. If we go back to 1968, the average hourly rate was $1.22, and that meant that the weekly wage was about $48.00 per week. Comparatively, today’s average earnings – if you put it in annual terms – is about $88,000 per year.

While wages have risen so too has the cost of living, and owning your own home is now 5 times more expensive than it was 48 years ago. Back in 1968 the average Sydney home would set you back $18,000, compared to the average Sydney median house price of $1 million today.

But the good news is that milk, butter and potatoes all cost less today. A litre of milk back then was 19 cents, in today’s dollars that’s actually $2.00, which is more expensive than a litre of milk today which is about $1.25.


Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


proactive 1994 work mates politics mccrindle in the media conferences challenge WA trend tuesday Northern beaches Event research pack trends analyst twentyseventeen leadership workshop sydney speaker teach national crime rates ashley fell rent changing face of sydney story culturally diverse aged care suburbs australia office relevant tips sun paying to work Real Estate debt case study tea men FPA conference speaker Caregiver 1975 millionth REIV Conference sydney metro the hills learning styles bureau census 2016 domestic Valentine’s Day renter of the future snapshot employers Christmas presents office opening income ideas rich moderators guide thought leadership daily telegraph omnibus social commentator 23 million village forecast cartodb PSI school satisfaction System's Architect generations young people friends newspaper Wodonga engage media activity product university degree couple renting typical australian affordability food 2014 CBD economic Australian Dream home owner South Australia social lives office space state mentor trend social life demographic transformations ACT sydney event cultural diversity statistics pharmacies eliane wealth and income distribution REIV National Conference city media keynote "know the times" social shifts internet national wealth TAS #censusfail relational market research budget dessert technology qualitative research royal family infographic wall weather woolworths property price researcher mccrindle research society trends focus group mccrindle tea house price rise supply and demand demographer school students baby names world youth day New South Wales community engagement in depth interviews SA rising house prices rule keeper Australian demographics speakers trends aged care puzzle social impact hornsby selfie potts point Queensland sports social trends sector wide shopping australian communities forum 2017 research names Northern Territory Generation Y program customer goal faux-cilise insights workplace leader ashley mckenzie education sector generational trends The Daily Edition tattoos train ipswich child care DIY commute cars demographic trends australian social research winter pyrmont australians staying home more 1980 social analysis online shopping Births Australian Communities Trends cash cooking research services Gen X google for education JOMO victoria analysis quote in the media winter blues population map real Channel Seven housing market 2012 Res Vis home ownership easy rider Australian schools balance DESTEL families bus darwin professional Northern Beaches Christian School online builders jobs baby name predictions group geomapping entrepreneurs of today neutral bay land of the middle class housing affordability ultimo gen alpha emerging trends marketing focus groups australian communities trends report learn meetings financial fears professional services daily commute census results car publication average aussie mining boom Christmas lunch list happiness growth IT Specialists 24,000,000 census fail data learner rise of local summer cost schools lalor park norwest seasons business NT Myth charity resource shbc Kirsten Brewer financial future internship socialites travel January 26th medicine plans Tuesday Trend the changing face of coffee environment parenting government small business research data communicate high density living data visualisation wedding 2015 urban living teacher moreton bay population innovation insight VIC non profit family safe spend faux-ciliser know the times baby Kiwi skills cancel plans contiki alpha communities mobile mateship language responsive faux-cilising Australian communities kate middleton Crime Rates conference future proofing storytelling Tasmania educated Netflix infographic Duchess of Cambridge stay home Real Estate Institute of Victoria investing criminal rental stress presentations population growth teachers Merry Christmas jobs of the future acf15 McCrindle Speakers financial experience Australians emerging technologies video engagement population milestone social enquiry manly fears organisations wealth and income workforce society communications survey design Financial Planning Association student deloitte pharmacy millennials not-for-profit baby boom Financial Planning Association of Australia sydney hills social research low density data analyst Australian Families Research Executive eliane miles sunny days menai presentation church education future report Australia Day area ageing population NSW sunburnt country leadership entrepreneurial owning a home global generations royal careers report Aussies energy Do It Yourself goals finance forum sector wide study Hornsby Shire Council English lifestyle optus Australian Bureau of Statistics 1968 students social researcher ACF 2016 Melbourne career blaxland employment middle class entertainment digital urban the average aussie weekly earnings annual income mover and shaker increasing densification wealth distribution professional development marriages ACF poker master environmental scanning toys mother's day workshop sydneycity suburban living TDE media commentary retirement Queensland: QLD long weekend unemployment year 12 baby name conference presentation hopes Christchurch ABS generation alpha transport cancelling plans hills shire workplace culture Christmas season social commentary 2020 panel states marrickville sentiments dreaming education research 2016 census results holidays group session emerging generations divorce rate Sydney new office celebration survey cloudy days collaborative urban living index suburb business index easter news keynote speaker HSC slideshare tv mortgage gold coast townhouses economy February 16 authenticity Education Future Forum schools students social researchers offenders hello fresh outsourcing travelling World Water Day divorce work household work-life aussie culture residents life rain Australian Trends volunteers school equip property home house price dare to dream demographic tertiary education results graphs NEETs Financial Planning Week high density participants anzac healthy future christianity Charlotte recap Wellington the australian dream world 40 million public holiday culture future of work follow Geoff Brailey forecasting ageing trends of 2017 SMSF overcast Australian Census prince george housing growth wages young australians friendship earn unaffordable brisbane future of education generation living Engineering Manager clothing media release meals cancelling event cold Generation X interactive debate royal influence global vegetarian social issues wage earning national private wealth public speaker learning change bondi monarchy Western Australia collaboration teaching New Zeland global financial crisis Assistant Store Manager 10 years thrive parents christmas narcissism affordable brand greatness new york times communication wellbeing ease of travel award winner crime local communities urban taskforce mccrindle Adelaide Gen Y education commuters educhat house prices earnings Canberra future proof study year 7 nfp Love optus my business awards apartment crows nest public speaking father's day high density apartments curiosity shopper's pick visualisation financial dreams Scouts social media internships research visualisation megatrends litter staying in housing trends investment princess charlotte capital cities university Deaths millenials not for profit FOMO huffington post water resilience define EFF baby name trends facts consumer optimistic event holiday social community professional speaker property market 2016 high school organisational culture The ABC of XYZ Australia Day 2017 Australian Home dream mythbusters gender women gen z Tuesday Trends the hills shire Bathburst brands baby boomers house wealth socialising Channel 7 wolloomooloo housing fresh social change brand experience personal growth stats Population Clock Northern Beaches visual personalities New Zealand tableau demographics perth cost of living priorities children Territory financial independence future-proof 2013 Mark McCrindle networking Aussie religion ferry capital city entrepreneur youth shifts Wagga Wagga identity staff going out GPO mythbusting training investor innovative community event trends of 2016 2016 census waverton vegemite sydneysiders royal baby google youth unemployment households award grandparents motivate teleworking click futurist tuesday marriage intern post rationalism buildings logan events growing population generation Z Word Up education future Royals salary repayments etiquette Sydney keynote speaker christian poor consumerism local Social Trend hobart sector future census 24 million ethnography sustainable