Australia at 12 vs 24 million

Thursday, January 28, 2016

Australia’s population will soar to 24 million this year, but what exactly did the country look like when the population was half that? The year was 1968 – John Gorton was Prime Minister, our soldiers were still in Vietnam and it was the year that Kylie Minogue and Hugh Jackman were born.

But since then Australia’s population has sky rocketed. The population has doubled since 1968. We had just hit 12 million back then, and next month we will hit 24 million people nationally. In fact 1 in 3 Aussies have seen the population double in their lifetime.

The rate of marriages has dropped by over 40% since then, and in 1968 the average woman had 2.34 babies, compared to today’s 1.8.

Weekly earnings have also increased over the last 48 years. If we go back to 1968, the average hourly rate was $1.22, and that meant that the weekly wage was about $48.00 per week. Comparatively, today’s average earnings – if you put it in annual terms – is about $88,000 per year.

While wages have risen so too has the cost of living, and owning your own home is now 5 times more expensive than it was 48 years ago. Back in 1968 the average Sydney home would set you back $18,000, compared to the average Sydney median house price of $1 million today.

But the good news is that milk, butter and potatoes all cost less today. A litre of milk back then was 19 cents, in today’s dollars that’s actually $2.00, which is more expensive than a litre of milk today which is about $1.25.


Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Black Friday Sales panel names global retail friendship VIC car population food insecurity intern presentation unaffordable weekly earnings office consumer NSW Wodonga future of shopping home owner communication public transport who is generation z potts point relevant friends McCridle builders food bank Macquarie University young people 2016 census results australian social research pyrmont baby names australia report sydney speaker care support shopping households DIY monarchy winter christian public holiday future proofing local Research Executive internship bus Res Vis TDE slideshare repayments newspaper easy rider screenagers social researcher marrickville 40 million logan royal baby fears business career hobart tattoos high density dare to dream follow brisbane students world ACT Cobbitty-Leppington twentyseventeen professional services James Ward Australian Communities Trends ACF 2016 cultural diveristy insights professional development marketing conference speaker 2014 Research Director census fail google social System's Architect world youth day social impact McCrindle Speakers salary average sydneysider wealth distribution high school baby name financial dreams Northern Territory royal family forecast office opening ashley mckenzie collaboration Kiwi mateship visualisation Australian communities suburb budget office space professional presenters annual income mining boom school students supply and demand toys WA screenage increasing densification sector wide study baby boomers Skilling typical australian conference presentation Hunter Valley norwest house sydneysiders growing population communities January 26th define geomapping skills NBRS Births Australian Census money research donation Christmas day Northern beaches Event teleworking nativity scene rise of local millenials nfp focus group What is food insecurity? middle class teaching report research pack ashley fell GPO sunburnt country networking ethnography society emerging trends global generations cartodb Australian Trends group session faux-cilise local communities Territory stay home case study REIV Conference Duchess of Cambridge financial fears futurist aged care goal trends of 2017 social commentator demographic transformations pharmacies church entrepreneur award winner dreams population milestone daily commute poker master financial future purpose social enquiry future food overcast group mccrindle research Bathburst showreel Real Estate Institute of Victoria sunny days Mount Annan-Currant Hill kate middleton healthy future mccrindle organisations pharmacy easter social research volunteering Australian Bureau of Statistics wedding Deaths 24 million Scouts travelling sustainable social shifts census data eliane volunteers CBD australian gig emerging generations JOMO donate baby names report entrepreneurs of today World Water Day gender data analyst experience challenge leadership workshop social commentary ultimo gig economy apartments Christmas lunch local community Word Up global new office leader Mark McCrindle TED talk 2017 work from home social researchers royal influence identity quote Christmas in Australia brand experience average aussie generational trends environment property development crime training employers mobile news entrepreneurial youth unemployment property Lower Hunter Region goals ACF 10 years couple internet father's day grandparents baby boom Financial Planning Week micro apartments US socialising future-proof criminal mccrindle tea shifts SRE dessert income hills infographics going out in depth interviews The Daily Edition Financial Planning Association Geoff Brailey small business sydneycity cold parenting christmas trees hopes employment unemployment relational rule keeper politics housing market home Merry Christmas commuting the australian dream commute educated learner changing face of sydney entertainment future of work bondi housing trends suburban living mythbusters Generation X household states winter blues mythbusting earning meals NT rising house prices impact CPI christianity housing growth innovative research data deloitte dreaming know the times victoria demographic Social Trend wealth and income distribution balance tips 2012 market research Christmas Stats social media weather celebration ageing population Christchurch optimistic event business performance PSI sydney event Australian Families Population Clock jobs Christmas season careers happiness census results forecasting Sydney Netflix chairty coffee TED area cloudy days rich mentor spirituality crows nest Australia street survey woolworths Australian schools TAS work sydneysider wage workplace christmas conferences McCrindle Keynote Speakers aussie culture future proof forum community event focus groups tableau greatness SMSF urban living index the hills shire shbc financial independence presentations trends analyst national wealth Christmas day weather high density apartments Generation Y Australian Population travel communications TEDx study the great screenage insight McCrindle Speaker demographics darwin generations Tuesday Trend Black Friday storytelling grave decision future of education infographic wall thought leadership year 12 coffee lovers online shopping Jura Coffee charities Gen Z Expert the changing face of ideas story ferry australian communities forum 2016 moreton bay litter sun DESTEL australian communities trends report omnibus Assistant Store Manager community stats townhouses Charlotte anzac internships urban etiquette VET sector seasons greetings finance bureau moderators guide child care faux-ciliser sector wealth inequality social trends earn growth conference staying in hornsby Love SA acf15 Sydney keynote speaker workplace culture economy language learning affordability "know the times" speakers pack manly Queensland volunteer generation alpha researcher cultural diversity organisational culture video Vocational education train graphs ABS population growth list millionth NEETs jobs of the future Tuesday Trends engagement NFP event post rationalism 24,000,000 men media release research visualisation lalor park Hills Shire Council high density living prince george demography choice workers FOMO Gen X hunger sector wide women Australian demographics Australians non profit outsourcing participants Australian Home mortgage resource digital economy city house price rise online Willowdale speajer long weekend Performance Sentiment Index huffington post work mates sydney hills employmer the lucky country cost menai apartment ipswich blaxland Adelaide schools students trend narcissism Myth new york times Financial Planning Association of Australia australia media baby name trends poor snapshot hello fresh aged care puzzle Elderslie-Harrington park investing Christmas presents gold coast neutral bay summer royal lifestyle research on coffee public speaker capital cities Northern Beaches trend tuesday sydney market school satisfaction wellbeing charity NBRS Architecture national crime rates Retail australian real estate seasons trades HSC shopping centre Wellington rental stress media commentary publication Tasmania investment Engineering Manager faith communicate domestic thrive Hornsby Shire Council sports contiki christmas 2017 1968 demographer education mother's day business index living children property price infographic resilience breakfast transport religion cash education research Maxim Accounting priorities buildings employmee trends of 2016 cica cooking social analysis average Australian teacher 1980 qualitative research ACF17 culturally diverse Sydney’s south west authenticity 2013 capital city education sector happy holidays brands wolloomooloo interactive cancel plans proactive Education Future Forum Gen Y australian community trends report technology property market Royals affordable growth of sydney tuesday Andrew Duffin media activity casual not-for-profit Western Australia culture urban development #censusfail university meetings analysis village dream tv water visual family earnings 2016 census Australian community trends award survey design rent volunteering data work-life global financial crisis Valentine’s Day spend state IT Specialists mccrindle in the media English baby gen alpha ease of travel vegetarian data visualisation Queensland: QLD Channel 7 data baby name predictions Business analysis social life Do It Yourself Mark McCrindle in the media Melbourne debt 2020 marriages research services princess charlotte speaker Wagga Wagga speakers education future report fresh Northern Beaches Christian School program trends land of the middle class personalities shopper's pick change in the media Lower Hunter motivate census 2016 Real Estate commuters learning styles mover and shaker retirement Black Friday in Australia google for education society trends environmental scanning innovation staff life renting daily telegraph 23 million VET brand events not for profit research 1994 young australians TEDx Speaker social analyst financial planning youth 2015 Crime Rates New Zealand faux-cilising professional The ABC of XYZ Canberra optus EFF national private wealth sentiments personal growth Channel Seven keynote speaker suburbs cancelling plans collaborative giving Kirsten Brewer holiday Australia Day 2017 renter of the future New Zeland generation Z curiosity consumerism plans clothing younger generations workforce live the dream social change Sydney Hills Business Chamber workshop home ownership wealth house prices social issues school eliane miles ageing SMART the hills Christmas data millennials low density South Australia equip click statistics schools optus my business awards owning a home FPA engage megatrends Sydney population real cars New South Wales Sydney Lifestyle Study educhat economic teach marriage ACT Report Jura Australia learn facts recap parents selfie vegemite house price safe census the average aussie perth demographic trends alpha offenders student ACF2017 families keynote emerging technologies hills shire leadership medicine public speaking Aussie Christmas research 1975 education future energy year 7 February 16 REIV National Conference urban taskforce government tertiary education tea micro residents results urban living divorce social lives community engagement financial debate divorce rate wealth and income teachers cost of living responsive investor research report wages Caregiver product not for profit australians staying home more university degree belief digital housing Aussies holidays baby names rain Australia Day sydney property market population map paying to work generation Work place socialites gen z sydney metro professional speaker housing affordability Australian Dream waverton mccrinlde cancelling event customer