Australia at 12 vs 24 million

Thursday, January 28, 2016

Australia’s population will soar to 24 million this year, but what exactly did the country look like when the population was half that? The year was 1968 – John Gorton was Prime Minister, our soldiers were still in Vietnam and it was the year that Kylie Minogue and Hugh Jackman were born.

But since then Australia’s population has sky rocketed. The population has doubled since 1968. We had just hit 12 million back then, and next month we will hit 24 million people nationally. In fact 1 in 3 Aussies have seen the population double in their lifetime.

The rate of marriages has dropped by over 40% since then, and in 1968 the average woman had 2.34 babies, compared to today’s 1.8.

Weekly earnings have also increased over the last 48 years. If we go back to 1968, the average hourly rate was $1.22, and that meant that the weekly wage was about $48.00 per week. Comparatively, today’s average earnings – if you put it in annual terms – is about $88,000 per year.

While wages have risen so too has the cost of living, and owning your own home is now 5 times more expensive than it was 48 years ago. Back in 1968 the average Sydney home would set you back $18,000, compared to the average Sydney median house price of $1 million today.

But the good news is that milk, butter and potatoes all cost less today. A litre of milk back then was 19 cents, in today’s dollars that’s actually $2.00, which is more expensive than a litre of milk today which is about $1.25.


Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


shopping earn generational trends salary local communities millennials renting alpha community event careers mentor baby names population Northern Territory social analysis lalor park video neutral bay rental stress government 1994 teaching follow global wealth and income world youth day greatness repayments Australian Trends acf15 food tattoos environmental scanning PSI cultural diversity know the times sector wide study Australian schools office Real Estate Institute of Victoria deloitte JOMO rising house prices Australian Census crime dare to dream population growth baby name trends social life cash meals sports global financial crisis affordable household investor domestic income weather SMSF church millionth click easy rider Australian Families trends of 2016 woolworths communication monarchy challenge generation global generations infographic Crime Rates village mccrindle staying in urban living index EFF Territory shbc 2015 1975 princess charlotte bondi overcast social research hello fresh school students NSW growing population cancelling plans happiness hopes aged care Love moreton bay supply and demand dessert Tuesday Trends suburbs stats housing growth 2014 lifestyle goals work events optus priorities housing personal growth sector wide politics investment FPA GPO generations easter facts FOMO mining boom learner media activity blaxland budget Education Future Forum technology middle class Financial Planning Association of Australia men demographer townhouses coffee socialising goal media release generation Z hills shire poker master Aussie census research services mccrindle in the media spend baby boom Western Australia 2012 not for profit survey tv online shopping internet financial dreams Australian Bureau of Statistics narcissism offenders living low density REIV Conference program poor rent future-proof digital gold coast February 16 perth average aussie conference speaker in depth interviews high density sunburnt country 1968 employment visualisation pyrmont researcher Financial Planning Week learning styles twentyseventeen schools online kate middleton innovative energy bureau group session holiday Christchurch mccrindle research toys hobart prince george teleworking Australian Dream state publication emerging generations organisations house price rise 2020 economic safe graphs consumerism Australian Home January 26th financial year 12 young australians the changing face of jobs relevant social households rain Kiwi demographics mother's day data visualisation victoria eliane aged care puzzle organisational culture emerging trends 40 million education future report social shifts father's day Social Trend future of work New Zeland vegetarian friendship new office clothing crows nest society affordability brand resilience Generation Y couple Kirsten Brewer unemployment baby experience rise of local sun Melbourne small business SA university degree ashley fell participants capital city demographic transformations economy event data analyst baby name leader social commentary social trends school satisfaction financial future System's Architect cold 23 million family communicate sunny days national private wealth non profit report Mark McCrindle home life thrive insights newspaper geomapping forum World Water Day apartment housing market finance NT child care wellbeing gen z tuesday presentations insight visual work mates investing change cost paying to work study forecast Scouts meetings keynote speaker learning moderators guide parenting schools students unaffordable ageing population stay home weekly earnings optus my business awards sydney speaker news earnings entrepreneurs of today manly increasing densification DIY identity ABS relational Wodonga darwin teach educated jobs of the future housing affordability summer waverton tips Adelaide research winter professional Australia Day 2017 school cars group mortgage cancel plans The Daily Edition career city christianity dream HSC intern australian communities forum huffington post Australians dreaming retirement culture futurist Word Up Research Executive award cloudy days social researchers student Do It Yourself demographic Wellington internships Netflix Aussies house workshop faux-cilising omnibus selfie not-for-profit 2017 parents Caregiver storytelling social commentator cooking office space future national wealth fresh home owner megatrends public speaking Sydney ease of travel TAS home ownership healthy future transport vegemite 24 million urban taskforce trend tuesday urban plans WA anzac residents Tuesday Trend society trends earning millenials marriage future proofing world Assistant Store Manager property price logan faux-ciliser research data house price generation alpha high density living local mobile optimistic suburban living communications volunteers long weekend fears research pack Engineering Manager marriages cancelling event emerging technologies personalities Channel 7 trends high density apartments property market language cost of living sydneycity children analysis typical australian focus groups national crime rates Bathburst Canberra Australian Communities Trends youth unemployment high school interactive Gen X grandparents training growth social researcher public holiday hornsby educhat education research eliane miles statistics suburb aussie culture community wages 10 years data students going out winter blues define ageing Christmas season in the media Australian demographics Australia Day Christmas lunch wealth distribution environment daily commute Res Vis wealth education sector Sydney keynote speaker social change young people shifts workforce community engagement Christmas presents mccrindle tea NEETs sydney event office opening future of education REIV National Conference Births medicine tertiary education women New Zealand responsive mythbusters real business CBD debate ACF 2016 Valentine’s Day thought leadership ACF collaborative TDE results mythbusting trends of 2017 focus group Royals Wagga Wagga royal tea gender Gen Y entrepreneurial "know the times" motivate professional development workplace culture sentiments presentation charity consumer 1980 employers Myth Financial Planning Association education future ultimo Real Estate research visualisation innovation sydneysiders rich religion marrickville Duchess of Cambridge new york times conferences builders litter youth leadership English Deaths leadership workshop brand experience proactive year 7 capital cities financial independence resource IT Specialists 2013 states 2016 norwest Hornsby Shire Council owning a home sustainable curiosity qualitative research university nfp recap slideshare teachers ethnography market research google Northern Beaches Christian School authenticity australians staying home more royal family australia tableau conference presentation The ABC of XYZ product future proof Merry Christmas Geoff Brailey workplace christmas australian communities trends report google for education Queensland buildings faux-cilise Queensland: QLD internship infographic wall skills house prices media commentary population map customer gen alpha snapshot wolloomooloo friends survey design land of the middle class ideas holidays Population Clock communities area education social media New South Wales entertainment sector DESTEL post rationalism wealth and income distribution celebration case study etiquette water learn business index royal influence speakers wage demographic trends divorce rate keynote royal baby quote social enquiry annual income ACT Generation X population milestone Northern beaches Event collaboration Tasmania menai urban living panel commute mateship australian social research professional speaker brands Channel Seven media rule keeper social lives property cartodb criminal list engage brisbane ashley mckenzie seasons engagement ipswich potts point baby boomers baby name predictions pharmacies McCrindle Speakers forecasting names divorce Australian communities equip balance social impact teacher wedding work-life networking socialites staff the australian dream conference outsourcing South Australia Charlotte daily telegraph trend marketing shopper's pick debt renter of the future Northern Beaches VIC entrepreneur housing trends 24,000,000 mover and shaker trends analyst pharmacy families