McCrindle Research is delighted to highlight some of the key findings from our recent Litter in Australia Report commissioned by Keep Australia Beautiful.
This week is Keep Australia Beautiful Week so there is no better time to highlight the attitudes Australians have towards litter.
It’s official – almost everyone hates litter (99% state that it bothers them) however more than 1 in 4 (29%) confess to littering!
The main excuses offered are that there were no bins/overflowing bins, the litter was biodegradable, or that it was very small.
More than 8 in 10 Australians (83%) state that litter is a problem in their own community yet less than 1 in 10 Australians (7%) participated in an organised clean up event in the last year. And while almost 62% of Australians have witnessed someone litter in the last year, we are less likely to point it out.
KAB Chief Executive Officer Peter McLean has launched Keep Australia Beautiful Week with the theme, It’s Everyone’s Backyard, designed to prompt Australians to match their words with actions.
For more information on KAB Week visit - http://kab.org.au/keep-australia-beautiful-week/