Aussie sentiment towards Christmas 2016

Tuesday, December 20, 2016

Our recent survey of 1,001 Australians revealed that while Christmas is primarily about spending time with family/friends and the Christmas food and cheer, experiences top our wish list for 2016. Our research also reveals who Australians have dubbed the worst and best gift givers, and revealed that most Aussies (even tech savvy Gen Y) would prefer to receive a traditional Christmas card in the mail, over an E-card!

Family and food what we most look forward to

Christmas is a season to gather loved ones together after a long year, and Australians are prioritising time with family and friends (70%) over gifts and shopping (24%). Christmas food and celebrations (43%) and the mood/Christmas cheer (34%) is also what Aussies are looking forward to this Christmas. Along with the celebrations, two in five (39%) are also looking forward to Christmas shopping, gift giving and the Boxing Day sales.

Females (29%) are twice as likely as males (14%) to look forward to shopping and gift-giving. Comprising most of our current workforce, it is not surprising that Gen Y (31%) and Gen X (35%) are more likely to look forward to time off work than the Baby Boomers (13%). On the other hand, more Baby Boomers (70%) are most looking forward to spending time with their family, compared to 56% of Gen Y and 52% Gen X.

Experiences top Australia’s 2016 wish list

Experiences (12%) are our top most hoped for gift this Christmas. While technology (11%) closely follows, as the most preferred gift this Christmas, it has dropped since 2013 when it topped the list (18% hoped most for a technological gift in 2013).

Of those who selected ‘other’, two in five (42%) did not want anything in particular for Christmas. 17% also hope more for time spent with family, peace or happiness over Christmas. 10% prefer money or gift cards, giving themselves the freedom to choose their own present.

“The most hoped for present this Christmas for 4 in 10 Australians is…nothing in particular” stated Mark McCrindle. “It seems that Australians feel that they have enough stuff with “experiences” coming in second” he said.

“In an era of technology saturation, even early adopting Australians, while still keen on technology have seen this category drop significantly down the wish list from almost 1 in 5 a few years ago to just 1 in 10 today” Mark McCrindle continued.

The best gift givers … and the worst

It’s official – spouse/partners (28%) and mums (28%) are the best Christmas givers. While dads made the top 3, just 6% of Australians think they give the best Christmas presents.

Extended family members like aunts and cousins have been dubbed the worst gift givers (15%), perhaps because Christmas may be the only time of year when Australians see these extended family members. A lack of personal interaction could be the reason that work colleagues (10%) and boss’ (7%) also made the list of worst gift givers.

So what are the dodgy Christmas we receive? Well previous research has showed that fridge magnets (how many can one use?), ornamental figurines (special mention for the ones that have batteries and make sounds), handkerchiefs (in an era of tissues), soap packs (does anyone actually use those loofahs?) and potpourri fall into the worst present categories. Our previous research has also showed that a quarter (23%) of us would re-gift a dodgy present! That’s a lot of bath salts circulating!

The younger a person is, the more likely they are to consider their mother to be the best Christmas gift giver (38% Gen Y compared to 21% Gen X and 15% Baby Boomers). Conversely, more than one in three (36%) Baby Boomers consider their spouse or partner to be the best present givers, compared to 1 in 5 (21%) Gen Y’s and one in four (26%) Gen X’s.

Christmas cards are (still) in

Australians are twice as likely (41%) to prefer receiving a traditional Christmas card in the mail than a Christmas E-card (21%). This is even true for tech-savvy Gen Y, with more than a third (36%) preferring to receive a Christmas card in the mail, than an E-card (26%).

The sentimental value of receiving a traditional Christmas card in the post is reflected among the Baby Boomers, with almost half (48%) indicating that they would prefer receiving a Christmas card in the mail than an e-card when compared with Gen Y (36%). On the other hand, tech-savvy Gen Y Australians indicated that they would somewhat or much prefer Christmas ecards (26%) than their older counterparts from the Baby Boomers (15%).

Merry Christmas from McCrindle!

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


google for education ashley fell residents supply and demand global futurist Deaths darwin consumer Northern Beaches Christian School Caregiver christian cost waverton motivate emerging generations emerging technologies 2016 census results friends home owner hills shire social researcher slideshare wealth and income distribution commute learner rich year 12 Work place summer year 7 Australian Home story winter couple new office demographer Myth eliane miles graphs rain future-proof Kirsten Brewer work mates megatrends lalor park royal earnings community event future of shopping outsourcing 2017 offenders easy rider school satisfaction video entrepreneurial faux-ciliser holiday neutral bay Australia Day university degree the changing face of marrickville debate relational curiosity Macquarie University teachers Wagga Wagga demographic transformations events pharmacy conference presentation gen z World Water Day australian communities forum optimistic community dream social enquiry work-life blaxland social change social research James Ward ideas Queensland: QLD students increasing densification research services retirement fresh anzac The Daily Edition Sydney Hills Business Chamber the hills seasons society trends 2020 women PSI politics unemployment moderators guide identity dare to dream population growth rental stress meals house prices world energy population map Real Estate trends of 2017 jobs Births Australian Communities Trends nfp income shopping centre focus group school christmas cultural diversity SMSF easter socialites data wealth distribution Australian Dream Word Up earn mythbusters stay home daily commute communications world youth day FPA cartodb media activity ABS SMART investor culture mover and shaker clothing financial independence buildings financial future learning styles Australian Bureau of Statistics Education Future Forum social commentary divorce huffington post sector state poor aussie culture GPO princess charlotte New Zeland education sector sector wide school students safe business renter of the future Wodonga shopping royal influence conferences repayments The ABC of XYZ low density apartments media high density acf15 2013 optus interactive snapshot national wealth gender celebration communities shbc tableau village cancelling plans future of education domestic equip baby boomers typical australian February 16 report financial digital tips marketing entertainment Australian schools gold coast generational trends the great screenage South Australia VET sector annual income google market research middle class mortgage belief quote happiness collaboration workplace culture economic child care suburb ultimo product baby boom royal baby recap ageing population generations pyrmont McCrindle Speakers organisations forecasting DESTEL victoria business performance house price rise non profit Netflix Northern beaches Event Northern Beaches Mark McCrindle social life culturally diverse the average aussie Andrew Duffin 10 years cooking innovation generation Z workshop poker master award divorce rate narcissism future of work life national crime rates meetings environment census 2016 goals renting teacher Northern Territory mentor 1994 TAS wedding ACF wealth and income logan publication alpha Australia street bureau baby names report housing faux-cilising research visualisation education research professional presenters priorities parenting responsive facts cancel plans New Zealand volunteers census fail population travel environmental scanning HSC forum online shopping affordable bondi economy 2012 growth vegemite investment millionth in depth interviews sustainable professional development visual social lives public speaker government Sydney urban taskforce sydney metro christianity baby names property market potts point Christmas season entrepreneur 1980 Hornsby Shire Council research the hills shire tea analysis sydneysider define Sydney keynote speaker storytelling stats teach youth unemployment gen alpha fears educated tv resilience rent infographics family cica news hello fresh staff changing face of sydney Tasmania mccrindle research crime brands local medicine "know the times" debt australian communities trends report 1975 education SRE 2016 statistics impact Melbourne baby name future proof English society authenticity researcher states Australian Families average aussie Merry Christmas CBD Christchurch speaker property finance conference speaker crows nest national private wealth WA prince george wages newspaper thought leadership research data Queensland emerging trends presentations earning brand suburbs ease of travel sun ipswich 24 million parents showreel cold winter blues budget program teaching #censusfail aged care housing growth brisbane internships Financial Planning Association purpose spirituality post rationalism study social media resource schools data visualisation professional dessert not for profit census data real travelling mccrindle survey design Gen X SA screenage Research Director aged care puzzle local communities networking car high density living focus groups manly deloitte work community engagement Crime Rates healthy future intern brand experience menai vegetarian Christmas presents Skilling lifestyle rise of local Australian demographics change social commentator training train Population Clock engage consumerism urban living Bathburst event Valentine’s Day church weekly earnings office student Christmas lunch System's Architect households survey mother's day bus the australian dream Financial Planning Association of Australia click Australia Day 2017 January 26th greatness insight land of the middle class investing tuesday media release Generation X 24,000,000 mateship trends spend cash cloudy days technology trades group session know the times group sydneysiders moreton bay long weekend housing market census results faux-cilise financial fears organisational culture household ageing mobile demographic trends young people baby names australia report growing population Gen Y australians staying home more office opening employers sports contiki trend tuesday Love 2014 Engineering Manager Channel Seven participants monarchy geomapping communicate media commentary JOMO NEETs property price baby name predictions shopper's pick tertiary education list generation alpha award winner area teleworking socialising office space global generations research pack REIV Conference internet average sydneysider Hills Shire Council australian social research Australian communities millenials education future report high school families not-for-profit VET woolworths optus my business awards demography apartment paying to work in the media social New South Wales keynote Royals grave decision Tuesday Trends hopes presentation townhouses leadership workshop selfie Kiwi Channel 7 CPI city experience schools students learning shifts ferry workplace twentyseventeen grandparents Aussie cancelling event average Australian data analyst dreaming charity wellbeing communication careers names jobs of the future public speaking generation affordability ACF 2016 coffee hills cost of living social shifts housing trends salary engagement innovative tattoos future education future builders insights father's day 23 million faith Western Australia mythbusting thrive Geoff Brailey Australian Census australia Generation Y royal family urban Research Executive learn NBRS holidays Res Vis sydneycity personal growth toys financial dreams employment cultural diveristy new york times baby overcast customer hobart social trends Adelaide 2016 census business index results Wellington home house career Australian Trends Canberra DIY living weather rule keeper eliane visualisation TDE kate middleton infographic wall food research report qualitative research online entrepreneurs of today trends of 2016 demographics Aussies social researchers marriage young australians Duchess of Cambridge housing affordability omnibus future proofing home ownership breakfast speakers pack mining boom wealth unaffordable balance panel owning a home skills plans educhat NBRS Architecture sunny days case study youth sunburnt country challenge criminal wage NSW local community VIC ACT micro apartments trends analyst pharmacies Social Trend friendship goal census norwest mccrindle tea going out Real Estate Institute of Victoria 1968 professional services Assistant Store Manager internship Charlotte perth micro demographic house price religion personalities commuters Scouts EFF 40 million professional speaker mccrindle in the media marriages capital city NT FOMO water etiquette rising house prices sydney event follow social issues high density apartments speakers Vocational education daily telegraph keynote speaker language transport population milestone ethnography ashley mckenzie 2015 hornsby men collaborative Australian Population small business Tuesday Trend leadership sentiments global financial crisis sydney speaker conference REIV National Conference Financial Planning Week suburban living capital cities public holiday Do It Yourself cars children IT Specialists social analysis forecast leader sector wide study sydney hills infographic trend proactive litter baby name trends urban living index wolloomooloo staying in Australians Territory social impact millennials university relevant workforce