Aussie sentiment towards Christmas 2016

Tuesday, December 20, 2016

Our recent survey of 1,001 Australians revealed that while Christmas is primarily about spending time with family/friends and the Christmas food and cheer, experiences top our wish list for 2016. Our research also reveals who Australians have dubbed the worst and best gift givers, and revealed that most Aussies (even tech savvy Gen Y) would prefer to receive a traditional Christmas card in the mail, over an E-card!

Family and food what we most look forward to

Christmas is a season to gather loved ones together after a long year, and Australians are prioritising time with family and friends (70%) over gifts and shopping (24%). Christmas food and celebrations (43%) and the mood/Christmas cheer (34%) is also what Aussies are looking forward to this Christmas. Along with the celebrations, two in five (39%) are also looking forward to Christmas shopping, gift giving and the Boxing Day sales.

Females (29%) are twice as likely as males (14%) to look forward to shopping and gift-giving. Comprising most of our current workforce, it is not surprising that Gen Y (31%) and Gen X (35%) are more likely to look forward to time off work than the Baby Boomers (13%). On the other hand, more Baby Boomers (70%) are most looking forward to spending time with their family, compared to 56% of Gen Y and 52% Gen X.

Experiences top Australia’s 2016 wish list

Experiences (12%) are our top most hoped for gift this Christmas. While technology (11%) closely follows, as the most preferred gift this Christmas, it has dropped since 2013 when it topped the list (18% hoped most for a technological gift in 2013).

Of those who selected ‘other’, two in five (42%) did not want anything in particular for Christmas. 17% also hope more for time spent with family, peace or happiness over Christmas. 10% prefer money or gift cards, giving themselves the freedom to choose their own present.

“The most hoped for present this Christmas for 4 in 10 Australians is…nothing in particular” stated Mark McCrindle. “It seems that Australians feel that they have enough stuff with “experiences” coming in second” he said.

“In an era of technology saturation, even early adopting Australians, while still keen on technology have seen this category drop significantly down the wish list from almost 1 in 5 a few years ago to just 1 in 10 today” Mark McCrindle continued.

The best gift givers … and the worst

It’s official – spouse/partners (28%) and mums (28%) are the best Christmas givers. While dads made the top 3, just 6% of Australians think they give the best Christmas presents.

Extended family members like aunts and cousins have been dubbed the worst gift givers (15%), perhaps because Christmas may be the only time of year when Australians see these extended family members. A lack of personal interaction could be the reason that work colleagues (10%) and boss’ (7%) also made the list of worst gift givers.

So what are the dodgy Christmas we receive? Well previous research has showed that fridge magnets (how many can one use?), ornamental figurines (special mention for the ones that have batteries and make sounds), handkerchiefs (in an era of tissues), soap packs (does anyone actually use those loofahs?) and potpourri fall into the worst present categories. Our previous research has also showed that a quarter (23%) of us would re-gift a dodgy present! That’s a lot of bath salts circulating!

The younger a person is, the more likely they are to consider their mother to be the best Christmas gift giver (38% Gen Y compared to 21% Gen X and 15% Baby Boomers). Conversely, more than one in three (36%) Baby Boomers consider their spouse or partner to be the best present givers, compared to 1 in 5 (21%) Gen Y’s and one in four (26%) Gen X’s.

Christmas cards are (still) in

Australians are twice as likely (41%) to prefer receiving a traditional Christmas card in the mail than a Christmas E-card (21%). This is even true for tech-savvy Gen Y, with more than a third (36%) preferring to receive a Christmas card in the mail, than an E-card (26%).

The sentimental value of receiving a traditional Christmas card in the post is reflected among the Baby Boomers, with almost half (48%) indicating that they would prefer receiving a Christmas card in the mail than an e-card when compared with Gen Y (36%). On the other hand, tech-savvy Gen Y Australians indicated that they would somewhat or much prefer Christmas ecards (26%) than their older counterparts from the Baby Boomers (15%).

Merry Christmas from McCrindle!

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


cars data visualisation holiday celebration System's Architect social analysis ACF2017 baby name survey design collaborative generational trends home speaker travelling research services Christmas day weather communication faux-cilise marrickville average sydneysider 1980 recap cold 1968 the australian dream lifestyle townhouses paying to work data analyst donate VET generation Z tattoos organisational culture christmas trees high school sustainable ACF17 priorities cancelling event customer 2014 relational SRE Engineering Manager seasons breakfast university degree twentyseventeen ACT sentiments Crime Rates Aussie parents aussie culture responsive entertainment gig Australia Day 2017 dessert greatness brand experience demographics urban taskforce ultimo mover and shaker video investment care support January 26th baby names hopes office space Caregiver rise of local workforce megatrends sydneysider Queensland: QLD low density deloitte overcast teaching 2015 village market research Understanding and Engaging with Generation Z religion future proofing 1975 property market Vocational education 23 million australian education future the hills shire work from home outsourcing educhat consumer Kiwi do people still change their surname after marriage? parenting micro apartments suburban living GPO February 16 social census 2016 tv tips surname university tableau Kirsten Brewer repayments ashley mckenzie list social issues food program world bureau DIY china proactive marriage urban living index focus group plans researcher jobs of the future pyrmont house younger generations crime events housing employmee Canberra healthy future Elderslie-Harrington park Australian Dream clothing conference speaker millennials Res Vis NBRS public holiday alpha wage manly charities investor generation blaxland new york times logan New South Wales interactive water wealth selfie business index 2016 census census fail not-for-profit Northern beaches Event infographic eliane hobart faux-ciliser CPI year 7 New Zeland volunteering data anzac city 1995 youth research grave decision cost relevant australian communities forum bondi Christmas Stats professional development coffee lovers investing VET sector crows nest results child care communications qualitative research nfp Northern Beaches Australian community trends wealth and income distribution ipswich generations cooking budget Australian communities study families snapshot Wellington focus groups home owner community impact Assistant Store Manager national crime rates Cobbitty-Leppington communities royal society jobs leader Retail apartment emerging trends narcissism christian equip FOMO social lives leadership casual social analyst australia belief careers internet rain sun salary ease of travel live the dream daily telegraph dare to dream summer energy retirement Hornsby Shire Council Christmas season engage WA future-proof Australian Home Real Estate gen z Financial Planning Week cloudy days wellbeing litter residents mccrindle research fresh TED talk Australian demographics mateship monarchy speakers Melbourne aged care staff stay home Channel 7 collaboration victoria financial dreams perth socialising school students conference forum Andrew Duffin Geoff Brailey trends learner resilience education research men office research visualisation charity know the times cica Christmas research USA sydneycity giving brisbane analysis builders debt wealth inequality Myth IT Specialists South Australia product cancelling plans maiden names "know the times" royal baby social commentator Gen Y learning styles baby boomers finance 10 years Tasmania volunteering Northern Territory event goal renter of the future research data Australian Families micro in the media poor capital cities social researcher forecasting Adelaide dreaming happy holidays TAS Duchess of Cambridge poker master the lucky country Australian Population TDE DESTEL infographic wall Christmas data global generaion fears global generation students medicine identity hills shire travel keynote speaker TEDx Speaker ABS McCrindle Keynote Speakers purpose ageing population baby names australia report faux-cilising small business EFF economy Sydney population money professional services population growth Macquarie University new office population map mythbusters Financial Planning Association of Australia urban development earning Mount Annan-Currant Hill aged care puzzle Skilling land of the middle class curiosity neutral bay society trends suburb school satisfaction meetings 2016 census results year 12 REIV National Conference media commentary resource language changing face of sydney report mccrindle tea donation Tuesday Trend the changing face of Generation Y tuesday young australians slideshare cultural diversity gen alpha sydney speaker public speaker increasing densification rising house prices toys average aussie google ACF 2016 Wagga Wagga professional challenge teacher newspaper divorce princess charlotte English Black Friday Sales internship education Australian Census Christmas presents Australian Bureau of Statistics Mark McCrindle in the media real Western Australia affordability statistics acf15 unaffordable generation alpha Deaths mccrindle research on coffee Financial Planning Association screenage thrive Work place Wodonga brand global financial crisis not for profit research non profit workshop chairty case study young people food insecurity Lower Hunter commute home ownership cultural diveristy geomapping mccrinlde family career states schools students work-life future proof ideas royal influence house prices weekly earnings waverton google for education business performance millenials households employment social enquiry sydney hills leadership workshop food bank CBD kate middleton Population Clock sydney property market workplace culture local communities cancel plans politics australian social research friends norwest spirituality optimistic teach The Daily Edition the great screenage SMART owning a home Research Executive experience social impact entrepreneurs of today futurist transport population milestone NEETs Love national wealth student social commentary social trends high density living conference presentation NFP event sydney metro grandparents who is generation z women personal growth Sydney Lifestyle Study shifts Territory easter divorce rate in depth interviews Mark McCrindle housing market McCridle HR ethnography Do It Yourself 2013 mobile contiki winter blues financial future pharmacy debate income Hunter Valley REIV Conference national private wealth education future report employers motivate SMSF media rule keeper 1994 media activity census data research report skills volunteers buildings gender learn christmas Aussies property click storytelling facts sports daily commute Black Friday growth brands demographic trends sydney market housing growth online social research australians staying home more wedding infographics trends of 2016 christmas 2017 mortgage follow area mythbusting digital economy speajer innovative easy rider 2012 Christmas in Australia business shbc sydneysiders tea supply and demand urban TED media release huffington post vegemite entrepreneur weather future of work children authenticity baby boom Jura Coffee winter father's day house price rise Black Friday in Australia financial independence NT life rich JOMO average Australian organisations growth of sydney Willowdale lalor park baby royal family Queensland unemployment friendship renting baby name predictions insight education sector Business analysis Australian schools Real Estate Institute of Victoria shopper's pick FPA demographer Bathburst conferences work domestic #censusfail eliane miles McCrindle Speakers communicate post rationalism wealth and income Australia Day potts point NBRS Architecture entrepreneurial growing population future youth unemployment showreel community event leadersip optus sydney event Jura Australia emerging technologies 2016 Births criminal mining boom india financial fears socialites stats demographic mentor australian communities trends report staying in forecast social media training insights Christchurch internships Scouts volunteer going out Sydney’s south west wages dream hunger holidays change global generations nativity scene employmer pharmacies Christmas day cash australian community trends report surnames Gen Z Expert names Australia street office opening screenagers quote ashley fell high density culturally diverse commuting visualisation social change ACT Report bus PSI suburbs professional presenters What is food insecurity? dreams participants menai sector offenders technology data Tuesday Trends global retail population McCrindle Speaker cartodb earn keynote US environment VIC etiquette car future of shopping Hills Shire Council group session intern mccrindle in the media omnibus Sydney 2009 house price affordable ACF learning household housing affordability professional speaker Channel Seven speakers pack housing trends census panel demography shopping centre New Zealand teleworking define schools demographic transformations rent Australian Communities Trends trends of 2017 wealth distribution 40 million long weekend choice workers not for profit apartments social shifts Australians social life sector wide hello fresh 2020 The ABC of XYZ personalities online shopping school trades marketing digital trends analyst survey engagement research pack the average aussie story tertiary education TEDx financial planning earnings sunburnt country balance social researchers wolloomooloo property development trend tuesday Sydney keynote speaker prince george publication Australian Trends Christmas lunch moreton bay hornsby Royals seasons greetings property price rental stress Generation X hills goals couple commuters innovation trend Valentine’s Day sector wide study vegetarian living sunny days public transport faith SA australian real estate happiness moderators guide coffee typical australian government annual income indonesia capital city maiden the hills future of education local local community workplace ferry visual census results award winner 2017 christianity World Water Day thought leadership economic shopping Research Director news Lower Hunter Region world youth day state mother's day Netflix emerging generations James Ward gold coast global train graphs woolworths educated group cost of living Maxim Accounting 24 million marriages Sydney Hills Business Chamber teachers work mates Merry Christmas Education Future Forum darwin optus my business awards Performance Sentiment Index public speaking spend baby names report financial millionth 24,000,000 Word Up gig economy high density apartments presentation church consumerism community engagement Charlotte meals Gen X presentations baby name trends culture award Social Trend urban living middle class ageing safe Northern Beaches Christian School networking HSC environmental scanning NSW