Aussie sentiment towards Christmas 2016

Tuesday, December 20, 2016

Our recent survey of 1,001 Australians revealed that while Christmas is primarily about spending time with family/friends and the Christmas food and cheer, experiences top our wish list for 2016. Our research also reveals who Australians have dubbed the worst and best gift givers, and revealed that most Aussies (even tech savvy Gen Y) would prefer to receive a traditional Christmas card in the mail, over an E-card!

Family and food what we most look forward to


Christmas is a season to gather loved ones together after a long year, and Australians are prioritising time with family and friends (70%) over gifts and shopping (24%). Christmas food and celebrations (43%) and the mood/Christmas cheer (34%) is also what Aussies are looking forward to this Christmas. Along with the celebrations, two in five (39%) are also looking forward to Christmas shopping, gift giving and the Boxing Day sales.

Females (29%) are twice as likely as males (14%) to look forward to shopping and gift-giving. Comprising most of our current workforce, it is not surprising that Gen Y (31%) and Gen X (35%) are more likely to look forward to time off work than the Baby Boomers (13%). On the other hand, more Baby Boomers (70%) are most looking forward to spending time with their family, compared to 56% of Gen Y and 52% Gen X.

Experiences top Australia’s 2016 wish list

Experiences (12%) are our top most hoped for gift this Christmas. While technology (11%) closely follows, as the most preferred gift this Christmas, it has dropped since 2013 when it topped the list (18% hoped most for a technological gift in 2013).

Of those who selected ‘other’, two in five (42%) did not want anything in particular for Christmas. 17% also hope more for time spent with family, peace or happiness over Christmas. 10% prefer money or gift cards, giving themselves the freedom to choose their own present.

“The most hoped for present this Christmas for 4 in 10 Australians is…nothing in particular” stated Mark McCrindle. “It seems that Australians feel that they have enough stuff with “experiences” coming in second” he said.

“In an era of technology saturation, even early adopting Australians, while still keen on technology have seen this category drop significantly down the wish list from almost 1 in 5 a few years ago to just 1 in 10 today” Mark McCrindle continued.

The best gift givers … and the worst

It’s official – spouse/partners (28%) and mums (28%) are the best Christmas givers. While dads made the top 3, just 6% of Australians think they give the best Christmas presents.

Extended family members like aunts and cousins have been dubbed the worst gift givers (15%), perhaps because Christmas may be the only time of year when Australians see these extended family members. A lack of personal interaction could be the reason that work colleagues (10%) and boss’ (7%) also made the list of worst gift givers.

So what are the dodgy Christmas we receive? Well previous research has showed that fridge magnets (how many can one use?), ornamental figurines (special mention for the ones that have batteries and make sounds), handkerchiefs (in an era of tissues), soap packs (does anyone actually use those loofahs?) and potpourri fall into the worst present categories. Our previous research has also showed that a quarter (23%) of us would re-gift a dodgy present! That’s a lot of bath salts circulating!

The younger a person is, the more likely they are to consider their mother to be the best Christmas gift giver (38% Gen Y compared to 21% Gen X and 15% Baby Boomers). Conversely, more than one in three (36%) Baby Boomers consider their spouse or partner to be the best present givers, compared to 1 in 5 (21%) Gen Y’s and one in four (26%) Gen X’s.

Christmas cards are (still) in

Australians are twice as likely (41%) to prefer receiving a traditional Christmas card in the mail than a Christmas E-card (21%). This is even true for tech-savvy Gen Y, with more than a third (36%) preferring to receive a Christmas card in the mail, than an E-card (26%).

The sentimental value of receiving a traditional Christmas card in the post is reflected among the Baby Boomers, with almost half (48%) indicating that they would prefer receiving a Christmas card in the mail than an e-card when compared with Gen Y (36%). On the other hand, tech-savvy Gen Y Australians indicated that they would somewhat or much prefer Christmas ecards (26%) than their older counterparts from the Baby Boomers (15%).

Merry Christmas from McCrindle!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

speajer McCrindle Speaker seasons greetings sustainable Australia Day 2017 wealth distribution gig economy aussie culture work award Valentine’s Day teachers coffee lovers who is generation z marketing optimistic infographic wall sports panel education future easter Sydney keynote speaker Births sun mccrinlde baby boomers 1968 megatrends training teaching city narcissism work-life national private wealth sydneysiders professional speaker bus small business McCrindle Keynote Speakers conference home ownership sector study social analyst sunburnt country cold young australians screenage moreton bay generation cars REIV Conference population milestone schools students #censusfail chairty Sydney Hills Business Chamber sydney metro micro apartments Willowdale housing affordability hopes internship etiquette 2012 financial SA google for education PSI housing market hello fresh women millionth local communities Tuesday Trend school satisfaction FOMO ease of travel Christchurch emerging technologies australian communities trends report financial future internships quote Engineering Manager future of education keynote speaker financial dreams DESTEL nfp students apartments huffington post lalor park australian low density australians staying home more debt family entrepreneurs of today future proofing SRE faux-ciliser average sydneysider money SMSF vegetarian Gen X teleworking Australian Dream shopper's pick fears income typical australian NSW graphs victoria Crime Rates capital cities population wedding ACF financial independence woolworths giving Australian Communities Trends daily telegraph Australians DIY McCridle year 7 trends presentations child care aged care puzzle Caregiver future Christmas day weather Australia Day investment data analyst sydney hills news baby boom father's day proactive teacher employmer offenders Mount Annan-Currant Hill choice workers office space winter blues gen alpha monarchy children public speaking divorce rate urban taskforce research Mark McCrindle in the media entrepreneurial blaxland stay home meetings James Ward slideshare Jura Australia unaffordable annual income generations Northern Beaches Christian School media domestic 1975 Wagga Wagga norwest millennials house royal influence event innovative medicine Hills Shire Council HSC impact not for profit research investor suburb high density apartments Performance Sentiment Index fresh contiki System's Architect donate sydney market visualisation employment Australian schools mccrindle research award winner balance vegemite Research Executive healthy future happiness wolloomooloo Scouts educated global generations shopping centre baby Sydney keynote IT Specialists 2015 CBD outsourcing mother's day mobile cancel plans celebration daily commute Aussies pyrmont school educhat leadership infographic baby name trends dreams apartment English debate forecast media commentary rental stress workforce tattoos christmas trees generational trends 2016 census results princess charlotte mccrindle recap consumer national wealth relevant emerging trends TDE Love social change Black Friday TEDx Speaker employers earning names Sydney Lifestyle Study baby names Melbourne Canberra ACT area census 2016 world youth day thrive focus groups mortgage shopping prince george 24,000,000 neutral bay politics focus group ageing population optus my business awards changing face of sydney challenge Christmas data Australian community trends deloitte Work place staff baby name Geoff Brailey results manly optus education Financial Planning Association participants Queensland: QLD Christmas lunch census fail cash communicate volunteering future-proof middle class NBRS Architecture Cobbitty-Leppington socialising Generation Y ACF17 care support townhouses social life work from home economic video group session VET holiday business index Queensland VIC global financial crisis report parenting Netflix mythbusting holidays skills leader government selfie Territory safe 2014 publication christianity property development owning a home NT group personal growth TEDx What is food insecurity? suburban living market research affordability average Australian resource demographer travel social shifts spend eliane miles "know the times" Word Up professional development January 26th gig mccrindle tea parents global retail university equip ABS real researcher Research Director environment ACF2017 snapshot demography twentyseventeen cost of living EFF sector wide employmee Lower Hunter Region intern data investing suburbs nativity scene buildings society wages australian communities forum urban spirituality ACT Report the average aussie rent education research pharmacies Sydney population commuting 40 million families professional presenters menai demographic trends tuesday brand experience Social Trend breakfast tips cica australian social research Tuesday Trends story Charlotte 23 million mythbusters Skilling futurist lifestyle VET sector baby names australia report research data Real Estate Institute of Victoria finance technology wealth inequality village digital financial fears poor wellbeing logan McCrindle Speakers social lives darwin entertainment younger generations easy rider future of shopping household Australia street goal economy ultimo australia waverton growth of sydney workshop Hunter Valley Black Friday in Australia business performance census Real Estate alpha ashley mckenzie coffee Generation X charities shbc new office research on coffee Education Future Forum priorities community 1994 2013 social research ferry JOMO property market housing growth Australian Trends speaker workplace rule keeper live the dream travelling stats leadership workshop sydneysider youth cooking Macquarie University culture mover and shaker faith social researchers volunteering data responsive households sector wide study Black Friday Sales dreaming TED Wellington potts point urban development TAS Financial Planning Association of Australia media activity shifts personalities work mates hobart the hills shire NEETs forum 2016 housing trends Jura Coffee Population Clock SMART hunger the hills growth relational social trends overcast tertiary education mateship divorce demographic transformations social enquiry school students faux-cilising grandparents capital city Western Australia men google greatness emerging generations rain online retirement define forecasting Tasmania learner gen z cultural diversity property New Zeland royal family toys millenials social researcher royal baby insights sentiments home moderators guide pharmacy hills shire australian community trends report water brand paying to work state australian real estate food anzac crows nest digital economy brands rich sydneycity Christmas research conference speaker organisational culture click GPO public speaker dream ashley fell workplace culture REIV National Conference cultural diveristy Hornsby Shire Council business events high school Duchess of Cambridge learn weather kate middleton Christmas season Australian Census university degree increasing densification Christmas day growing population cartodb gold coast church friendship the lucky country Financial Planning Week belief sydney property market statistics goals social commentator research pack clothing Channel 7 curiosity Mark McCrindle learning experience urban living house price resilience storytelling public transport christmas national crime rates global Elderslie-Harrington park the australian dream teach entrepreneur Australian Population infographics US communication learning styles average aussie The Daily Edition non profit life dare to dream population growth local states collaborative Kirsten Brewer marriages the great screenage wealth and income distribution financial planning Wodonga environmental scanning NBRS ideas summer casual donation office opening energy rising house prices mentor interactive baby names report customer Australian Home culturally diverse thought leadership long weekend population map conferences purpose career commuters presentation housing careers tableau ACF 2016 cost qualitative research data visualisation religion grave decision showreel conference presentation public holiday networking high density crime dessert christmas 2017 aged care research services mining boom christian seasons professional authenticity 1980 research visualisation marriage 2017 list language case study sydney speaker facts Gen Y bondi Australian Bureau of Statistics micro high density living Adelaide 2016 census society trends World Water Day newspaper volunteer Myth analysis friends hornsby volunteers demographic geomapping ageing Northern Territory cancelling event sunny days survey design marrickville New Zealand trends of 2017 ipswich transport the changing face of world unemployment communities post rationalism Gen Z Expert salary engagement trades supply and demand wealth CPI social property price urban living index sydney event builders mccrindle in the media cloudy days new york times Maxim Accounting Aussie innovation communications youth unemployment earnings February 16 organisations generation alpha social media ethnography winter land of the middle class Andrew Duffin Australian demographics food insecurity not-for-profit acf15 repayments 24 million Christmas Stats Royals home owner Do It Yourself social analysis earn New South Wales trends of 2016 Business analysis Assistant Store Manager visual royal social impact train tea going out plans litter online shopping follow Australian communities commute program schools year 12 Kiwi trend trend tuesday social issues change Bathburst engage screenagers baby name predictions know the times affordable car weekly earnings staying in jobs of the future student young people consumerism tv cancelling plans house price rise gender Vocational education Merry Christmas renter of the future Channel Seven demographics house prices The ABC of XYZ internet motivate 2020 not for profit bureau community event community engagement education future report South Australia identity product Northern Beaches budget office living eliane Christmas in Australia census results Christmas presents future proof FPA Lower Hunter 10 years meals media release hills brisbane faux-cilise NFP event generation Z WA renting TED talk insight professional services census data in the media perth omnibus poker master residents charity wage local community in depth interviews Retail survey happy holidays speakers Sydney’s south west rise of local criminal Australian Families couple jobs Northern beaches Event collaboration Deaths social commentary education sector socialites speakers pack research report food bank wealth and income future of work Res Vis trends analyst

Archive