Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

emerging generations trend tuesday Duchess of Cambridge authenticity market research survey Channel Seven shopping children poker master monarchy 2016 employment Aussie growing population Queensland royal father's day ACF sunny days stats personal growth program GPO marriages royal baby housing education property market February 16 fresh Births prince george divorce Australia Day 2017 Res Vis global financial crisis society suburbs state shifts generational trends intern wealth distribution teleworking young people royal influence quote Real Estate mortgage etiquette TDE renting demographic hobart click mateship rising house prices entrepreneur thought leadership social commentator System's Architect WA Queensland: QLD Gen X Mark McCrindle overcast leadership workshop FPA wealth and income distribution environment forum Word Up optimistic home ownership educated rise of local 1980 Assistant Store Manager know the times Australian Census baby in depth interviews high school sector Do It Yourself cooking forecast property price weather SMSF 24,000,000 annual income trends of 2016 Hornsby Shire Council case study media activity work conference suburb vegetarian builders work-life lalor park logan potts point newspaper home national private wealth internship award winner Australian schools wealth and income 2017 Territory follow Christmas lunch baby name New Zealand news affordable trends of 2017 woolworths mccrindle baby boomers non profit wedding NT brand marriage owning a home tips gen alpha salary financial property 2014 city student office ethnography visualisation focus groups Generation X insight living clothing the australian dream shopper's pick unaffordable new office infographic faux-cilise healthy future kate middleton investment REIV National Conference faux-cilising Wodonga public speaker DESTEL Northern Beaches Christian School wages pyrmont investor culturally diverse greatness emerging trends parents cost the changing face of easter rich VIC staying in the hills shire wolloomooloo Australian Families leadership brand experience Tuesday Trends travelling office space coffee resilience australian communities forum technology deloitte PSI travel research pack dreaming internet mobile Netflix alpha school students house friends ashley mckenzie meals earn relevant anzac victoria Education Future Forum families consumerism careers crime communications community engagement couple housing trends challenge commute mentor megatrends social research research visualisation moreton bay equip millenials optus community event presentations SA environmental scanning society trends domestic Australia Day insights NSW hills shire youth engagement mccrindle research Geoff Brailey omnibus millionth Population Clock conference presentation product long weekend data visualisation study collaboration media commentary consumer middle class sydney metro national crime rates financial dreams real professional services eliane miles sunburnt country wealth Australians weekly earnings global generations Financial Planning Association change HSC fears criminal volunteers google for education Research Executive world youth day conferences earnings social life learning styles ageing interactive teachers not-for-profit Wellington mining boom Royals snapshot school selfie young australians 1994 social enquiry award litter keynote speaker Australian communities household nfp Merry Christmas local lifestyle business graphs rule keeper cartodb Tuesday Trend house price recap presentation pharmacies rain demographic trends rental stress cost of living emerging technologies Western Australia urban taskforce daily telegraph sydney event Canberra FOMO proactive the hills tuesday house price rise public speaking Northern Territory princess charlotte thrive Northern Beaches shbc group session bureau holiday Kirsten Brewer Melbourne unemployment huffington post online shopping ultimo networking 10 years New South Wales education future report collaborative households dare to dream DIY high density medicine population conference speaker social commentary generation Z bondi demographer perth social trends #censusfail 40 million sun English participants Christchurch keynote business index religion mccrindle tea land of the middle class teaching university degree trends survey design financial fears group optus my business awards dream wage census results tertiary education employers forecasting vegemite Caregiver resource summer gender jobs holidays education future social impact sustainable safe dessert baby name trends leader aged care ideas Myth storytelling charity Gen Y generation alpha royal family water Social Trend internships Channel 7 growth curiosity australian social research results tattoos wellbeing skills economy social researchers analysis income publication budget eliane names crows nest work mates Australian Dream population map Valentine’s Day australia motivate organisations women digital cancel plans divorce rate aged care puzzle research winter social analysis event research services slideshare Australian Trends statistics engage google brisbane poor social issues toys economic career mother's day politics university 2015 population milestone World Water Day ACF 2016 researcher train ACT 23 million The ABC of XYZ Generation Y define Northern beaches Event visual sydney speaker qualitative research mover and shaker public holiday socialites spend village small business infographic wall report seasons tv moderators guide offenders world IT Specialists teach buildings parenting residents TAS retirement REIV Conference tea culture global happiness online debt narcissism Australian Communities Trends year 12 cold sports workplace increasing densification workshop communication sentiments sector wide study waverton bus supply and demand social researcher story Christmas season food earning christian tableau NEETs pharmacy baby name predictions suburban living debate area baby names cancelling plans faux-ciliser blaxland learner transport apartment plans capital city school satisfaction jobs of the future geomapping house prices millennials commuters workplace culture ease of travel sydneycity generations January 26th list innovative contiki education sector meetings easy rider capital cities goals investing ashley fell Charlotte cash average aussie Sydney community church language demographics 24 million socialising youth unemployment census cancelling event focus group 2012 christianity brands communicate daily commute friendship life cloudy days trend not for profit professional speaker education research CBD acf15 Financial Planning Association of Australia mccrindle in the media australian communities trends report entertainment "know the times" typical australian 2016 census results Deaths South Australia darwin mythbusters Christmas presents urban living index data analyst population growth entrepreneurial Crime Rates child care hopes ageing population future schools finance Adelaide Wagga Wagga sector wide home owner priorities men speakers social shifts cars futurist mythbusting professional future of work students entrepreneurs of today aussie culture relational ipswich staff post rationalism learn celebration Sydney keynote speaker Financial Planning Week new york times states The Daily Edition future proof marrickville McCrindle Speakers repayments going out Scouts census fail year 7 learning renter of the future paying to work norwest future-proof future of education high density living workforce organisational culture urban training australians staying home more ferry low density social lives responsive family schools students Love Australian Bureau of Statistics customer gold coast in the media the average aussie ABS 1975 communities identity rent Aussies 1968 Bathburst media release outsourcing balance local communities stay home office opening changing face of sydney goal neutral bay hornsby menai housing affordability housing market sydney hills high density apartments census 2016 affordability grandparents urban living baby boom video teacher townhouses innovation Australian Home car generation trends analyst national wealth cultural diversity research data financial independence energy sydneysiders Kiwi Australian demographics housing growth christmas EFF social change JOMO events facts 2016 census professional development 2013 social media twentyseventeen New Zeland government winter blues future proofing hello fresh educhat 2020 media manly gen z Engineering Manager data personalities Real Estate Institute of Victoria financial future demographic transformations experience panel social marketing Tasmania

Archive