Attracting and retaining Millennials in the workplace

Wednesday, October 04, 2017

If you ask any HR department, attracting and retaining talent is not an easy task - especially when it comes to Gen Y - or the Millennials - as they are often known. Millennials are in their mid-20s and 30s and by 2020 they'll comprise more than a third of the workforce. Our Team Leader of Communications Ashley Fell spoke to Jon Dee on Sky News about how to get the best out of Millennials as employees.

What are some of the key differences between Millennials and the generations that went before them when it comes to careers and the workplace?

Millennials have spent longer in education than previous generations. More than 1 in 3 have a university degree compared to 1 in 5 Baby Boomers. With this comes greater expectations around career trajectory and opportunity. While the Baby Boomers were shaped in an era of greater job security and career stability, today’s emerging workforce have seen sectors like manufacturing decline and new jobs like App Developer, Cyber Security and Social Media Marketer become mainstream.

The rise of the gig economy where people may hold down multiple roles or are more freelancer, contractor and contingent worker than employee means that we have moved away from job for life, and career for life. The national average job tenure is three years per employer, which means that school leavers today will have 17 separate jobs across an estimated 5 careers. While Boomers developed their career by showing loyalty within an organisation and climbing the rank, Millennials are shaped in a work culture where careers are developed by moving across organisations, grabbing opportunities and gaining experience across organisations and industries.

When it comes to the workforce, what are Millennials looking for in their place of employment?

Millennials are looking for Culture, Purpose and Impact.

Culture refers to the workplace community, the way the staff interact, the values that they hold. It’s the ‘who’ of the organisation, the people, and how they do what they do. Culture is important to Millennials because the workplace is one of the main social crossroads through which todays Millennials now pass. They are looking for social interaction, professional collegiality and connection at work.

Purpose refers to the ‘why’ of an organisation. It’s the big picture of what the organisation is about, their reason for existence, their vision. Millennials are more likely to consider the ‘higher-order drivers’ (such as the triple bottom line, volunteer days, organisational values, corporate giving programs, further study, training and personal development) as important when looking for a job.

Impact refers to the contribution team members can make to achieve this vision. It’s no longer just enough to provide a fair days pay for a fair day’s work, this generation want to know that their own contribution is having an impact and making a difference.

What advice would you give to employers who steer clear of younger workers?

Every generation of young people throughout history has copped a bit of bad press from the older generations, and that’s not always without reason. Each generation has strengths, which we should connect with, and weaknesses which we need to keep an eye on.

But the fact is, Australia has an ageing population and with this an ageing workforce. It is just a basic factor of future proofing and forward planning for leaders to start to think about attracting the next layer of talent, leadership succession planning and staff development.

It’s important to remember that Millennials bring the latest education, an innate connection with technology and can connect with their cohort better than any other generation. Diversity – whether that be gender, cultural or generational diversity enhances our workplaces. An organisation gains strength when it not only resembles the society in which it operates but when it brings the different voices into the organisation as well.

BOOK ASHLEY AS YOUR NEXT CONFERENCE SPEAKER

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. She is an expert in how to communicate across generational barriers.

Download Ashley's Speaker Pack here, and view her speakers reel below. 

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Scouts sydney event social life ideas educated sydneysiders easy rider Engineering Manager young australians Charlotte mining boom changing face of sydney Mount Annan-Currant Hill participants business performance Bathburst skills employment 2017 employmer monarchy future slideshare going out publication travelling Cobbitty-Leppington emerging generations brands mentor google for education victoria public holiday presentation village owning a home daily commute earnings trend tuesday charities NEETs SRE census data cold leadership proactive mythbusters Vocational education christmas meetings retirement resilience baby name predictions travel office space REIV National Conference lalor park Myth staff mccrindle research work mates Business analysis FOMO media darwin media activity capital cities eliane miles speakers pack housing trends celebration award research report deloitte domestic conferences capital city money Australians earning child care social shifts unemployment mover and shaker workplace australian dare to dream local ultimo mother's day workshop bus training long weekend cancelling event motivate lifestyle tv Wodonga pharmacies millennials safe australian social research Christmas season census results TED communicate challenge 2013 area social analysis research on coffee GPO data analyst global generations McCrindle Speakers equip Social Trend gig economy spirituality seasons acf15 rain change work sydney metro holidays Aussies women leadership workshop property market meals friends paying to work tuesday financial fears the lucky country research visualisation schools students Tasmania Andrew Duffin Sydney keynote speaker award winner entrepreneur 1994 greatness social issues employmee identity facts water Australia street entrepreneurs of today 2014 marriage renting politics financial planning qualitative research eliane digital personal growth urban living growth report demographics Australian Census innovation experience McCridle apartment aged care waverton social media trends of 2016 wage dream employers census 2016 TAS ACT environment global financial crisis product 2012 wealth research pack giving internet social impact collaboration cancel plans data children medicine Hills Shire Council ageing population the changing face of christianity the average aussie dreams australian communities trends report gold coast social trends New South Wales Australian Dream gender office opening population home owner cost of living Christchurch TEDx rising house prices weather criminal work from home christian forum social commentary Queensland: QLD Research Executive 2016 Mark McCrindle in the media urban taskforce staying in researcher emerging trends faith data visualisation neutral bay thought leadership world youth day learning styles faux-cilise plans community event grave decision ease of travel world hills wedding wellbeing Christmas presents jobs of the future "know the times" volunteering data names coffee visualisation outsourcing CBD Canberra intern land of the middle class baby names hills shire follow fresh overcast cloudy days princess charlotte government royal the hills shire January 26th mccrindle in the media fears average Australian responsive university ACF17 social lives baby name trends 1980 faux-ciliser property prince george technology breakfast young people clothing Geoff Brailey community Population Clock in depth interviews Duchess of Cambridge focus group baby growth of sydney faux-cilising australia optus my business awards goals ethnography kate middleton personalities social researchers trades unaffordable australian community trends report teacher financial non profit charity year 7 father's day tattoos choice workers younger generations coffee lovers internships woolworths VIC belief in the media Hornsby Shire Council optus group city #censusfail future-proof Northern Territory cica shbc environmental scanning selfie infographic wall group session logan Work place mateship volunteering daily telegraph research data newspaper casual royal influence australian communities forum megatrends screenagers Tuesday Trends norwest royal family public speaker media commentary the great screenage Do It Yourself speaker forecasting Financial Planning Association future proof not-for-profit generation optimistic investor financial future house price future of work society trends population map events sunburnt country apartments Australian Trends Financial Planning Association of Australia Education Future Forum Kiwi volunteer tableau annual income language new york times 40 million trends analyst TED talk Australian schools community engagement generational trends recap showreel organisational culture education sector DESTEL priorities keynote collaborative economy housing growth Australia Day snapshot Research Director micro ACF2017 engage family ipswich customer infographic live the dream twentyseventeen Lower Hunter Region Mark McCrindle earn Australia Day 2017 local communities results school students ACF 2016 property price youth unemployment Australian Bureau of Statistics professional development learner interactive not for profit salary Jura Coffee education learn millenials click demographic trends student focus groups brand experience google The ABC of XYZ investing average sydneysider survey design curiosity mortgage Performance Sentiment Index research services australian real estate conference youth sustainable New Zeland australians staying home more business donate brand trend not for profit research poor summer NFP event Word Up perth stay home ACT Report financial dreams Northern beaches Event low density careers professional REIV Conference renter of the future high density living survey generation alpha insight program wealth distribution JOMO Gen Y food goal speajer middle class professional presenters event population milestone rental stress 24 million shopping centre 1968 high density apartments sydney hills increasing densification alpha Royals dreaming commuters Real Estate Institute of Victoria media release state office New Zealand February 16 society System's Architect socialising rich budget omnibus organisations Lower Hunter internship Res Vis social research investment SA demographic education research thrive Sydney Hills Business Chamber Northern Beaches innovative trends house prices grandparents VET bondi sector wide study year 12 sydneysider consumerism 2015 huffington post cultural diversity affordable shopper's pick urban living index hobart communication contiki forecast Gen X Wellington 24,000,000 vegetarian wealth and income online shopping ferry keynote speaker DIY divorce rate Hunter Valley easter energy WA hopes quote suburban living small business families census fail Love repayments cooking educhat geomapping who is generation z living global average aussie high school housing market national crime rates mccrindle tea gig ABS 2016 census results residents townhouses public speaking statistics EFF Sydney the australian dream James Ward suburbs FPA professional services online storytelling gen z food bank winter Australian demographics learning Valentine’s Day jobs Financial Planning Week suburb HSC crime Assistant Store Manager baby boomers Kirsten Brewer university degree parenting Netflix toys workplace culture culture Australian Families gen alpha education future typical australian affordability emerging technologies rent Jura Australia Christmas lunch sydneycity authenticity ashley fell menai workforce Tuesday Trend Generation X households social researcher define dessert marriages NSW Channel 7 spend infographics sector wide Australian Communities Trends local community car market research blaxland moreton bay wages social work-life NBRS Architecture urban happiness Real Estate balance case study students friendship royal baby impact schools new office Australian Population financial independence anzac demographer public transport population growth Channel Seven potts point research Births sunny days commuting communications cars train shopping Western Australia purpose Sydney’s south west Macquarie University real generation Z post rationalism pharmacy high density micro apartments divorce aussie culture teleworking NT communities teach Australian Home parents poker master panel SMART trends of 2017 donation story healthy future Sydney population national wealth household church nfp tea buildings mccrinlde Adelaide SMSF hornsby winter blues tips housing holiday housing affordability relevant wealth and income distribution sector Maxim Accounting study future proofing Elderslie-Harrington park 2016 census hello fresh pyrmont generations networking 23 million home ownership resource culturally diverse finance marketing demographic transformations religion baby names report The Daily Edition income moderators guide crows nest debt aged care puzzle speakers ashley mckenzie English know the times 2020 wealth inequality transport cash house cartodb sentiments stats cancelling plans IT Specialists future of shopping commute volunteers teaching social enquiry Australian community trends business index mobile NBRS TDE Deaths ageing baby names australia report entertainment school satisfaction baby name narcissism vegemite Melbourne professional speaker the hills 1975 mccrindle litter screenage CPI Crime Rates food insecurity Northern Beaches Christian School socialites life rise of local school consumer mythbusting house price rise chairty Australian communities growing population weekly earnings career demography cost millionth national private wealth conference presentation VET sector entrepreneurial ACF Queensland visual video tertiary education economic Territory conference speaker relational sports insights Merry Christmas graphs builders brisbane futurist home future of education supply and demand cultural diveristy rule keeper social commentator social change census list PSI sun care support states Willowdale Wagga Wagga Skilling education future report World Water Day leader wolloomooloo South Australia teachers marrickville What is food insecurity? manly offenders shifts baby boom Caregiver debate couple hunger etiquette analysis Generation Y news social analyst engagement presentations Aussie bureau 10 years men sydney speaker

Archive