The ABC of Gen Z: The digital, visual & global generation

Wednesday, February 13, 2013

Generation Z: Digital, visual, global


The students of our world, at schools and universities are the children of Generation X, the cohort that follows Generation Y, and born from 1995 to 2009 they are Generation Z.

Generation Z are the largest generation ever, comprising around 20% of Australia’s population and almost 30% of the world’s population. Globally there are almost 2 billion of them.

They are the first fully global generation, shaped in the 21 st century, connected through digital devices, and engaged through social media.

While all the generations have access to the latest technologies, the way these devices and platforms are utilised is strongly influenced by our times, formative experiences, and current lifestage- in other words, our generation.

The Baby Boomers and Generation Xers are more likely to be digital transactors who use technology in a practical, functional, structural way. The new digital tools are used but the style is more transactional – the productivity and efficiency of the new tools is greatly appreciated and surpasses the previously used old technology. And when updated tools come along, the current technologies will similarly be pushed aside to make way for the latest. However Generation Z are digital integrators in that they have integrated technology seamlessly into their lives, and having used it from the youngest age, it is almost like the air that they breathe, permeating almost all areas of their lifestyle and relationships. Rather than linear, and sequential their style is more social and experiential. The digital integrator doesn’t look for an instruction guide but an intuitive process. The style and the process matter not just the substance and the outcome.

For the digital integrator, technology has blurred the lines of work and social, of study and entertainment, of private and public. Simplicity and flexibility amidst the complexity of busy lives are some of the key benefits that technology brings the digital integrator. They live in an open book environment- just a few clicks away from any information, they connect in a borderless world- across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

The ABC of Gen Z | The Digital, Visual & Global Generation

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

work-life customer friends change trend ipswich Canberra learner cars sustainable mother's day cloudy days keynote Tuesday Trends baby Queensland: QLD family entrepreneur rich Christmas season networking household media commentary keynote speaker intern real population baby boom leadership Sydney program australia royal influence parenting Australian Home 40 million rise of local priorities Australia Day affordability ashley fell sydneycity in depth interviews low density Sydney Hills Business Chamber global Financial Planning Association of Australia schools social media publication financial social commentator year 7 moderators guide generation Z hopes collaboration marriages research pack Real Estate Institute of Victoria youth DIY long weekend social change 1975 communications repayments easy rider snapshot generation alpha Channel Seven households wages faux-ciliser staying in data analyst media release insight Channel 7 winter blues stats community engagement land of the middle class focus groups renting australian communities trends report online shopping qualitative research school satisfaction optus cancelling event prince george waverton South Australia sydneysiders shopper's pick transport social relational gender 1980 entertainment blaxland sentiments australian social research training commuters geomapping SA norwest politics wealth distribution REIV National Conference cost of living Sydney keynote speaker English study weather jobs gen alpha identity wealth and income distribution Vocational education demographic Wellington residents Do It Yourself train typical australian know the times Scouts Engineering Manager The ABC of XYZ financial dreams breakfast communication suburb twentyseventeen generations crows nest community Adelaide internships Western Australia monarchy perth Deaths JOMO wellbeing Andrew Duffin Merry Christmas in the media teaching forum group mccrindle ashley mckenzie environmental scanning capital cities statistics society Social Trend follow religion brand research report renter of the future school group session research services Hills Shire Council schools students property social trends ferry tv Australia Day 2017 internship cancel plans research visualisation ethnography forecasting sydney event social life skills small business urban living mccrindle research tableau high density living career megatrends data conference presentation survey design Valentine’s Day social researchers Aussie social researcher overcast economic employers Australian schools technology Australians financial future population milestone eliane work cold workplace culture Australian Dream Births pharmacies professional consumer meetings events focus group presentation potts point future-proof analysis summer young australians IT Specialists Bathburst alpha WA bus government ideas greatness dreaming professional services Myth divorce grave decision financial independence retirement baby boomers father's day divorce rate menai Tasmania hornsby salary omnibus Skilling graphs personalities forecast unaffordable NT February 16 fresh the changing face of society trends professional development debt stay home bondi learning aussie culture dare to dream millennials CBD goal litter business home owner social enquiry eliane miles data visualisation future housing affordability population growth workplace rent social lives paying to work mining boom christianity happiness tips deloitte brand experience Kiwi student education research earnings local communities house marrickville visualisation community event fears Netflix brands socialites not for profit housing state DESTEL quote "know the times" Territory budget Northern Beaches Christian School business index Tuesday Trend suburbs contiki story brisbane organisations presentations plans demographics Work place thrive village mortgage Christmas lunch healthy future increasing densification marketing communicate baby name trends office space urban taskforce debate 2012 holiday child care outsourcing January 26th baby names report research data NEETs relevant baby name predictions VET christmas education Aussies Hornsby Shire Council annual income interactive generational trends growth video safe emerging generations Financial Planning Week future of education 24,000,000 friendship families names bureau medicine conference speaker acf15 tuesday Macquarie University belief aged care puzzle high school report winter princess charlotte etiquette finance tertiary education selfie VIC future of work Australian Population darwin infographic event conference communities urban living index domestic Australian Census volunteers Generation X cultural diversity royal family ageing property market responsive panel social shifts 2016 census life GPO Assistant Store Manager states investor financial fears 24 million clothing easter high density engagement hobart 2016 census results 2013 coffee crime apartment the australian dream World Water Day leader gen z capital city toys educhat professional speaker vegetarian challenge Wodonga car Crime Rates sector mythbusters trends of 2017 public speaking census millenials futurist trades university degree Christchurch wolloomooloo the hills digital australian communities forum entrepreneurs of today ABS house prices living young people shbc teleworking NSW faith sydney hills employment rain product narcissism the average aussie offenders Northern beaches Event Gen X social research business performance sydney metro motivate sydney speaker royal baby language trend tuesday owning a home Geoff Brailey poker master 10 years online hello fresh urban list New Zealand church NBRS authenticity cost national crime rates media activity researcher personal growth Population Clock careers travel social impact world youth day sports post rationalism slideshare supply and demand trends analyst pyrmont innovation cancelling plans Generation Y engage non profit poor case study recap property price daily telegraph wealth generation 2020 public speaker work mates research social analysis google for education weekly earnings economy ultimo workforce growing population NBRS Architecture sunny days buildings learning styles cartodb Queensland Royals Australian communities demographer huffington post Christmas presents neutral bay housing trends baby names australia report faux-cilising mobile not-for-profit spend James Ward city ageing population sector wide study emerging trends optimistic the hills shire royal New Zeland woolworths education sector 1968 facts world equip holidays meals staff nfp office opening environment townhouses national private wealth education future celebration social issues national wealth teach educated victoria Australian demographics spirituality water proactive daily commute lifestyle housing growth VET sector leadership workshop rule keeper earning census fail census 2016 tattoos global financial crisis millionth home 2014 gold coast marriage income future proofing ACF ACF 2016 market research REIV Conference men 23 million house price Real Estate parents Love New South Wales innovative baby names learn christian logan emerging technologies goals global generations suburban living public holiday travelling office jobs of the future Duchess of Cambridge rental stress speakers high density apartments children investment participants socialising local wealth and income Charlotte future proof SMSF 1994 mccrindle in the media vegemite curiosity unemployment results resource SMART award internet home ownership ease of travel Word Up housing market demographic trends Australian Bureau of Statistics PSI teachers faux-cilise university McCrindle Speakers optus my business awards trends of 2016 mythbusting ACT demographic transformations workshop 2016 infographic wall news mateship entrepreneurial 2017 System's Architect Gen Y rising house prices EFF consumerism grandparents average aussie census results Mark McCrindle education future report Financial Planning Association seasons google going out mccrindle tea sun affordable resilience survey Australian Trends investing population map visual couple culturally diverse HSC women media Research Executive middle class thought leadership shifts lalor park kate middleton The Daily Edition Melbourne shopping Wagga Wagga tea pharmacy #censusfail youth unemployment australians staying home more conferences students moreton bay new york times cash manly Res Vis collaborative mover and shaker year 12 balance criminal cooking newspaper mentor teacher sector wide Northern Beaches trends Education Future Forum energy earn Kirsten Brewer baby name Northern Territory award winner Australian Families builders experience insights food hills shire culture sunburnt country anzac FPA TAS commute FOMO Australian Communities Trends storytelling dream click 2015 TDE school students charity house price rise new office changing face of sydney Caregiver dessert social commentary organisational culture wage define aged care wedding area

Archive