A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

vegetarian church outsourcing bus father's day facts trend not for profit cartodb high density in depth interviews faux-cilise teacher cancel plans debt Gen X Australian community trends "know the times" fresh relational toys snapshot housing affordability cars Deaths learner personal growth thought leadership sydney hills keynote not-for-profit professional speaker workforce faith greatness internships relevant australian community trends report innovative Tuesday Trend seasons acf15 communities priorities house leadership workshop optimistic high density apartments omnibus ease of travel divorce rate Education Future Forum Real Estate Institute of Victoria hills shire public holiday goals Tuesday Trends Scouts baby boom sports weekly earnings family census fail wealth and income distribution commuters sector know the times survey education research daily telegraph Australian demographics Hornsby Shire Council faux-ciliser stay home population milestone volunteers #censusfail mccrindle tea royal business index business performance responsive suburb showreel 2013 ethnography business authenticity tv supply and demand jobs of the future shopper's pick lifestyle communicate tips experience challenge program social life REIV Conference sector wide Assistant Store Manager baby dreaming Skilling pharmacy the changing face of shopping centre entrepreneur Queensland: QLD household ACF2017 easter 2016 ferry village society financial independence tattoos social shifts parenting Channel 7 conference speaker future impact forecasting schools professional presenters focus groups online new office water the great screenage balance baby name predictions public speaking workplace royal family social enquiry sector wide study social research social researchers cloudy days culture money mining boom group sydney metro dare to dream technology brand experience training charities unemployment innovation future proof domestic 2017 growth NSW students award names spend area celebration sentiments average Australian house price princess charlotte breakfast social issues global generations gen alpha education wages logan TED research report bureau Love environmental scanning SA 40 million SMART litter population perth divorce NBRS recap Territory James Ward Myth New Zealand future of education employment year 12 grandparents baby boomers leadership debate ashley mckenzie housing growth wealth rule keeper increasing densification purpose Channel Seven stats careers population map Australian Trends Wodonga ipswich public speaker goal property work-life Australian Bureau of Statistics Australian Communities Trends world train growing population Netflix volunteering data futurist menai demographer socialising budget changing face of sydney Kirsten Brewer gen z media future of shopping land of the middle class social commentator social researcher Tasmania couple results brand holidays JOMO Northern beaches Event ageing VIC urban living generational trends women Australian schools deloitte ageing population gender engagement hills social analysis victoria PSI social crows nest aged care living 2014 states TDE typical australian mccrindle research jobs wealth and income storytelling Australia Day 2017 parents royal baby affordable infographics cultural diveristy networking social media the average aussie rising house prices hobart market research dream Australian Dream gig economy Canberra christianity men South Australia professional services emerging technologies national wealth paying to work belief social impact trends australian communities trends report wellbeing income affordability grave decision Australia Day woolworths demographic trends socialites apartments year 7 google economic media activity work tea Mark McCrindle commute average aussie owning a home national private wealth plans insight fears economy winter child care government shbc rent WA hello fresh 1994 young people investor medicine huffington post graphs blaxland monarchy dreams finance high density living qualitative research 2020 leader study average sydneysider sun sustainable baby name trends poor friends HSC staff volunteering SRE rise of local cooking learning 1968 GPO australian anzac demographic product wealth inequality residents baby names report home ownership Merry Christmas communication change conference education sector tertiary education ideas presentation suburban living digital 1975 winter blues australian real estate Royals bondi house prices faux-cilising McCrindle Speakers holiday Aussies financial future social trends charity criminal offenders TED talk state cancelling event community moderators guide cost 23 million crime royal influence video staying in February 16 Aussie define education future non profit ACF 2016 politics professional development online shopping future-proof case study screenage urban dessert award winner ACT Charlotte shopping investing Bathburst English contiki in the media speaker communications summer friendship clothing marriages participants professional NFP event wealth distribution student speakers list VET sector teleworking nfp the hills shire financial planning social commentary teachers census data social lives Wagga Wagga insights university population growth cold 2016 census results daily commute generation local community renter of the future future of work Financial Planning Association of Australia Macquarie University TEDx prince george publication visualisation Sydney keynote speaker SMSF choice workers follow home owner Northern Beaches neutral bay newspaper financial fears housing market happiness future proofing Research Director internet australians staying home more CBD eliane miles language World Water Day trends of 2017 transport speakers pack wolloomooloo sydneysiders urban taskforce capital cities aussie culture DIY NT apartment The ABC of XYZ internship New Zeland school students collaborative media commentary sydneycity infographic wall local high school mentor January 26th unaffordable keynote speaker property price teaching engage quote ACF learning styles NEETs story visual pharmacies identity equip selfie teach TAS shifts Australian Population Duchess of Cambridge children Australian Census entrepreneurial presentations events Financial Planning Week new york times trends analyst waverton Sydney Hills Business Chamber baby names australia report norwest vegemite demographic transformations global safe Geoff Brailey sydney event housing trends CPI housing organisations skills Queensland financial hornsby System's Architect gold coast Wellington event news Christmas season work mates narcissism optus generations casual forecast the hills families retirement sunny days school optus my business awards culturally diverse Engineering Manager youth Res Vis renting click tuesday urban living index home researcher rich Christmas presents Australia street middle class world youth day education future report generation Z New South Wales school satisfaction rain geomapping data learn Financial Planning Association forum megatrends property market religion Vocational education employers analysis house price rise travel Hills Shire Council baby name builders consumer coffee research kate middleton Do It Yourself census results interactive university degree VET going out slideshare research pack buildings manly cash easy rider panel career data visualisation Western Australia community event chairty report aged care puzzle australian social research 24 million mateship Northern Territory EFF Generation X Melbourne travelling brisbane financial dreams gig meals low density Research Executive hopes statistics moreton bay data analyst FPA research services conferences group session households Kiwi DESTEL millenials social change christmas Northern Beaches Christian School Andrew Duffin research visualisation city tableau lalor park Crime Rates long weekend national crime rates 2012 Births volunteer mccrindle mythbusting emerging generations curiosity repayments Sydney demographics local communities ultimo educated Christchurch trades entrepreneurs of today earnings overcast townhouses Christmas lunch post rationalism ACF17 marketing sunburnt country spirituality australia Generation Y office space Work place micro Australians workplace culture marriage Gen Y brands generation alpha wedding ABS live the dream earn schools students global financial crisis research data eliane pyrmont Caregiver google for education Adelaide REIV National Conference 24,000,000 demography marrickville young australians Real Estate alpha cancelling plans media release educhat IT Specialists personalities mobile healthy future christian trend tuesday NBRS Architecture millennials office motivate 2015 suburbs mccrindle in the media energy salary mortgage consumerism resource youth unemployment conference presentation focus group millionth resilience cica Australian communities potts point infographic micro apartments Valentine’s Day meetings cultural diversity earning Population Clock survey design wage FOMO collaboration life society trends mythbusters census etiquette emerging trends australian communities forum real intern poker master Word Up 1980 investment rental stress Australian Home sydneysider capital city Australian Families environment 2016 census organisational culture cost of living customer annual income thrive trends of 2016 10 years car sydney speaker darwin small business care support twentyseventeen the australian dream entertainment The Daily Edition ashley fell office opening mover and shaker community engagement census 2016 Social Trend weather proactive workshop mother's day food baby names

Archive