A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


social enquiry events life financial jobs rain economic know the times national private wealth townhouses Caregiver technology Sydney keynote speaker perth renter of the future faux-cilising society trends teleworking transport storytelling data visualisation demographic transformations holidays socialising cancelling event Wagga Wagga marriage ipswich mentor emerging generations friends local communities business darwin tableau Kiwi data capital cities communications GPO ease of travel huffington post mother's day rule keeper easter consumer suburbs entrepreneurs of today marketing states emerging trends house Generation X greatness collaboration holiday Tuesday Trends fresh house price rise focus groups area alpha social change Australian Census employers Kirsten Brewer selfie focus group ashley mckenzie entrepreneurial optimistic ageing demographer social life Tasmania relational skills organisations housing market Australian demographics urban living brands Channel Seven gen z customer baby names plans tips Royals teach Australia Day engagement princess charlotte increasing densification home ownership PSI generation alpha coffee waverton Christmas presents Generation Y Births lalor park ABS tea Northern Territory lifestyle responsive Hornsby Shire Council internship safe cancel plans generation university degree charity university the australian dream digital financial future generations Christmas lunch future-proof outsourcing parents 2016 forum school leadership household participants trend tuesday Australian communities Aussies overcast sector wide study sector supply and demand New Zeland innovative sydney speaker students shifts Queensland change newspaper Engineering Manager world toys trends analyst McCrindle Speakers Gen Y experience conferences infographic wall DESTEL infographic EFF renting rental stress in depth interviews social government long weekend gen alpha relevant home owner healthy future future proof educated post rationalism annual income World Water Day community award 24,000,000 high density living year 7 shopping public holiday ACT future of education authenticity rent 40 million hills shire challenge demographics prince george Valentine’s Day goals children FOMO salary food baby boom speakers REIV National Conference work-life Australian Families insight JOMO sentiments marriages hopes balance Australian Communities Trends business index Australians australian communities trends report conference presentation dreaming etiquette research pack trend mortgage Real Estate resilience optus my business awards dream follow divorce identity earnings group Wodonga earning spend entrepreneur future of work travel investing society keynote speaker small business The Daily Edition logan aged care social research home mccrindle hello fresh shbc Financial Planning Association wages aussie culture weather future forecast communicate social media volunteers community engagement housing suburban living FPA professional development publication education future cooking affordability australian social research cancelling plans investment faux-cilise Northern Beaches energy Res Vis sunny days teachers high density apartments cash global generations australia social researcher property market unaffordable nfp future proofing population millenials social commentator Mark McCrindle community event domestic "know the times" moreton bay world youth day woolworths brand experience ideas insights teacher leadership workshop medicine royal baby NSW crime baby boomers entertainment Population Clock socialites family baby name trends education mining boom Australian Home Aussie mythbusters teaching New South Wales blaxland collaborative learn owning a home 1975 hobart thrive suburb clothing litter staff work mates Australian Trends optus mccrindle in the media product analysis careers seasons state culture the changing face of parenting cars communication meals poker master builders omnibus SMSF IT Specialists results happiness employment NT sector wide urban Research Executive cost of living report priorities Gen X royal survey design presentation criminal education research wage real research menai women proactive moderators guide pyrmont student capital city ashley fell couple ACF city Northern beaches Event wealth social commentary sports Myth young australians brand ACF 2016 Crime Rates cultural diversity forecasting poor 1968 population map land of the middle class wealth distribution new office vegetarian water study WA google for education celebration market research Do It Yourself high density Christmas season group session Australia Day 2017 list research data bondi online language schools income low density personalities sun church work goal bureau offenders generation Z mobile New Zealand mover and shaker school students survey repayments dessert presentations in the media futurist research services Christchurch tertiary education budget urban living index royal influence narcissism learning styles typical australian men village daily commute wedding growth 2015 Education Future Forum education future report daily telegraph rise of local trends of 2016 wealth and income distribution media apartment weekly earnings curiosity TDE deloitte researcher neutral bay new york times not for profit Northern Beaches Christian School Charlotte leader contiki norwest wolloomooloo Channel 7 HSC investor interactive friendship VIC TAS eliane miles visual intern generational trends meetings not-for-profit mythbusting hornsby tattoos monarchy vegemite conference professional personal growth engage consumerism Duchess of Cambridge news stats Social Trend housing affordability politics retirement census royal family australian communities forum local 2020 NEETs Bathburst Western Australia educhat aged care puzzle demographic trends Wellington public speaking youth Financial Planning Association of Australia media commentary 24 million rising house prices emerging technologies easy rider house price networking fears internships Love demographic affordable going out workforce crows nest office opening manly Netflix event REIV Conference ethnography financial independence panel social issues 10 years quote innovation economy click equip financial fears eliane learner sustainable office motivate January 26th megatrends debt urban taskforce social shifts graphs names global average aussie faux-ciliser workplace culture staying in marrickville brisbane potts point growing population gold coast resource schools students house prices tuesday The ABC of XYZ thought leadership unemployment define social analysis young people school satisfaction keynote paying to work Australian schools divorce rate workplace facts February 16 Geoff Brailey father's day System's Architect baby name predictions Australian Dream Tuesday Trend social trends online shopping social lives cost year 12 professional speaker sydneycity social researchers social impact Queensland: QLD pharmacy training conference speaker grandparents high school baby name trends child care millennials office space debate non profit ultimo recap Australian Bureau of Statistics slideshare media release 2012 Financial Planning Week victoria Adelaide Real Estate Institute of Victoria cartodb 1994 sydney event stay home pharmacies shopper's pick Territory geomapping Melbourne data analyst environment internet communities wealth and income qualitative research organisational culture sydneysiders case study property sunburnt country ageing population 2014 property price twentyseventeen Merry Christmas tv Scouts media activity google statistics housing trends rich families buildings learning 23 million Sydney wellbeing housing growth Word Up commute summer australians staying home more environmental scanning mateship mccrindle tea cloudy days CBD visualisation population milestone winter blues program career Canberra millionth 2017 living gender snapshot christmas winter earn anzac population growth video trends of 2017 christianity South Australia religion dare to dream cold jobs of the future Assistant Store Manager travelling 2013 research visualisation English Deaths finance financial dreams SA middle class national crime rates acf15 DIY baby education sector residents youth unemployment mccrindle research workshop national wealth kate middleton households 1980 global financial crisis