Lifestyle trends & property market – Mark McCrindle interview

Thursday, February 25, 2016

Social Researcher, Mark McCrindle chats to Kevin Turner about some of the lifestyle trends and their impact on where and how we live and the obvious impact on property.

LISTEN TO THE FULL INTERVIEW HERE

Kevin: You might recall a couple of weeks ago, I chatted to Mark McCrindle and we were talking about the Urban Living Index. Mark joins me once again. Good morning, Mark.

Mark: Good morning, Kevin. Great to be with you.

Kevin: Thanks again for your time. Mark, a very interesting conversation we had a couple of weeks ago on the show about the Urban Living Index. I wanted to come back and discuss that with you again.

Just a bit of fun now, Mark. Let’s have a look at some of the lifestyle trends that we’re expecting to see this year, 2016.

Mark: Probably one of those is just how we work. We’re continually seeing changes in our lifestyles. We’ve seen teleworking. People work a bit more from home. People work through technology. We see even the new developments now where you have mixed planning. You have residential nearby to business parks or offices, and of course, retail in the mix of that. People want to work and live and play and connect in a community, in an environment where they don’t separate each of those.

One of the trends we’re predicting for 2016, we call it power working, which is the work equivalent of power napping. Power napping is where you sleep in non-traditional times and places. You just have a quick zap. Power working’s a bit like that. We get people now working more on their commute. They’re working in cafes. They’re working before or after work, sometimes in front of another screen, even unwinding at night. Work is not just a nine to five, you’re at the desk, in the workplace phenomena anymore; it’s changed. With apps and devices and technologies and the expectation of quicker response times from clients, we’re going to see continual changes in what work looks like and where it’s done from.

Kevin: Mark, of course, with so many people concentrated, living on the eastern seaboard in our major capital cities, I guess that type of lifestyle change is going to encourage more people to move into some of those regional areas, which will probably have an impact on prices there, do you think?

Mark: That’s right. We’re certainly seeing growth in the regional market because they’re being priced out of the cities, and the price rises in our capitals have been pretty crazy. People are saying, look, the regions are not isolated anymore. You have great lifestyle. You have excellent affordability. Of course, the technology, the infrastructure out there is fantastic.

You can get out of the rat race of the city, take a bit of a breather on the mortgage, get some pretty nice lifestyle for what you get out of that house from the city, and of course, the kids have some good schools. Again, the cafe lifestyle and the technology, even running a small business working from home, all of that is possible pretty much anywhere in Australia now, not just in the cities alone.

Kevin: Mark is one of the authors of the Urban Living Index, which we mentioned. I might just touch on that if I may. By the way, the website for that is UrbanLivingIndex.com. A great report. Mark, it pretty much focused on Sydney, but one of the interesting points I noticed is that the high density living in Sydney seems to be increasing. If you look at detached housing around Australia, I think the percentages are lower in Sydney. Are more people preferring to live in more high-density areas?

Mark: Yes, that’s correct. There’s this little demographic measure called the center of population of a city, which is the point in the city where in the whole catchment of the city where you have as many people west as east, as many people north as south. Now, in our eastern capitals, that center of population was continually heading west because the urban sprawls were heading further and further west. Interestingly, in Sydney – and we’re going to see the same thing in the Brisbane market – it stopped; it’s not heading further west. That’s because for each new housing development that is taking place in the urban sprawl further out, you have an infield development, a densification development to the east of that center.

It’s interesting that it seems as if the center of population, the sprawl is slowing because people are now opting for those densified living options. That is because of the location. They don’t want to travel further and further into the city or into the lifestyle areas on those motorways or public transport. At some point, it’s so far out that they say, “You know what? I think I’ll opt for a different style of living, a vertical option rather than just that house with the block out the back.”

Kevin: Yes, if you look at the map that’s on the UrbanLivingIndex.com website, if you look at the spread of the population, I wonder what sort of story it tells between that northern part of Sydney up to Newcastle and the southern part going down to Wollongong as to whether we’re going to see in-fill there. You’re right. You can see it looks almost out of proportion moving out toward the west.

Mark: That’s right. In Sydney’s market, we are now seeing growth in the northwest corridor and the southwest corridor. In other words, where they’re putting in some infrastructure, now we have some metro, some rail lines going, both of those arteries, which really had been devoid of some rail, that is creating some great opportunities and some densification there.

Now in Sydney, we have not just the built-up areas within ten or 15 kilometers of the CBD itself, but now 20 or 30 kilometers away from the CBD, you have these hot spots of densification. You have these 10-, 15-, and now on the plans 20-story residential towers that are around these transport hubs, these interchanges, that are obviously a fair way from the city, but because the shopping centers, the transport hubs, the availability of accommodation, and of course, café lifestyle that goes with that, we’re getting a lot more people opting for that sort of living. In a sense, Sydney becomes a city of cities, and we’re going to see that with all of our 2,000,000+ capitals across Australia.

Kevin: I’ll get you back to talk more about that in some future shows, too, Mark, but I want to thank you for making your time available today. The two websites for Mark are, of course, the UrbanLivingIndex.com website we just mentioned, and there is another one, too, that’s simply called McCrindle.com.au.

Mark, thank you so much for your time.

Mark: You’re very welcome. Thanks, Kevin.

LISTEN TO THE FULL INTERVIEW HERE

ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

gen alpha not for profit research future tv January 26th tea omnibus faux-ciliser Hills Shire Council sports balance ipswich internships Christmas lunch university degree sydney speaker learn dream equip Scouts australian community trends report holiday low density who is generation z Engineering Manager marriage real generational trends volunteer ACT survey census fail presentations Sydney teaching house price rise education motivate city research report supply and demand baby name predictions define coffee lovers offenders national wealth names workforce choice workers Mark McCrindle Australian Communities Trends Australian Home group winter blues schools students environment results social enquiry shbc trends of 2017 moreton bay breakfast McCrindle Speakers video FOMO conference housing affordability lifestyle Australian Dream careers volunteering sector wide study education future professional services investing population growth nfp learning younger generations research mortgage rising house prices Geoff Brailey 40 million workplace shopper's pick baby names australia report Jura Australia student participants resilience 23 million shopping centre internet food bank Generation Y commute care support conference speaker ideas mother's day australian communities trends report brand relevant curiosity spirituality VET sector sunny days growth of sydney culture home ownership future-proof baby boom fresh interactive Caregiver twentyseventeen Channel Seven hunger population map pyrmont VIC greatness baby name trends Bathburst Australian communities manly household meals Elderslie-Harrington park Deaths meetings politics Macquarie University charity Lower Hunter communities ACF the great screenage social media socialites high density apartments gender sydneysider experience slideshare kate middleton suburban living #censusfail know the times state ageing population google Births menai women Tuesday Trend in the media priorities royal baby wealth inequality thought leadership waverton speakers Australian Families year 7 global community event home owner mythbusters bureau father's day food faux-cilise Real Estate Institute of Victoria cars work from home mccrindle research sunburnt country celebration sentiments Sydney Hills Business Chamber unaffordable Financial Planning Week public holiday family couple easy rider consumer research visualisation ashley fell demography Lower Hunter Region analysis DIY living ACF 2016 domestic mining boom national private wealth screenagers australian millenials ashley mckenzie wolloomooloo chairty Research Executive overcast WA weather Royals the average aussie The ABC of XYZ Valentine’s Day wellbeing data youth unemployment Duchess of Cambridge change South Australia increasing densification CPI emerging trends data analyst cica research pack mccrindle in the media woolworths pharmacy baby ACF2017 Res Vis social economic goal energy market research Tuesday Trends Tasmania REIV National Conference owning a home emerging technologies vegetarian ACT Report Cobbitty-Leppington environmental scanning graphs trades future of work darwin generation alpha forecast technology 2017 repayments online new office friends cancelling plans insights public speaker marriages sector proactive royal family water crows nest Australia Day 2017 award ease of travel anzac financial future future of shopping statistics bus urban living index social commentary demographic trends society trends car wedding debt christmas Mount Annan-Currant Hill office New South Wales communication personalities urban taskforce ABS entrepreneur entrepreneurs of today population conferences tuesday Queensland: QLD dreaming stay home purpose mover and shaker home speajer wages investment facts lalor park digital safe jobs of the future blaxland the hills shifts geomapping renter of the future Australian demographics GPO sydney event Assistant Store Manager fears residents survey design cold staff focus group hello fresh presentation social shifts victoria English optus my business awards baby names TDE cost demographic transformations skills 1975 Performance Sentiment Index NSW world engage educhat states professional presenters forecasting Wellington workplace culture etiquette megatrends cartodb eliane families christian in depth interviews sector wide Northern Beaches Christian School trend research on coffee cash cancelling event national crime rates customer baby name list school students housing Hunter Valley training optus happiness 2015 weekly earnings millionth employers earning wealth language HSC 24,000,000 Skilling 1968 CBD sydney hills World Water Day Crime Rates sydneysiders mccrindle wealth and income distribution trends debate communicate authenticity rent internship toys healthy future group session generation brands networking school satisfaction Sydney population local public transport medicine education future report pharmacies christianity winter Northern Beaches Business analysis Kirsten Brewer youth culturally diverse apartments paying to work middle class employmer NT affordable Australia Day the hills shire keynote speaker demographic population milestone qualitative research growing population data visualisation australia February 16 panel New Zeland Channel 7 educated aussie culture world youth day Kiwi 2016 rule keeper Sydney’s south west SMART the changing face of ACF17 coffee summer recap 2012 perth newspaper research data employment challenge social lives education sector TED casual high density average Australian Social Trend baby boomers renting community New Zealand jobs EFF media System's Architect hills shire Aussies relational tattoos Love Australian community trends mccrindle tea area 1980 royal influence Hornsby Shire Council social analysis future proofing infographic Christmas season cancel plans millennials Australian Trends census data tertiary education intern office opening education research year 12 Do It Yourself outsourcing live the dream 2016 census high density living baby names report collaboration selfie Aussie Netflix aged care puzzle mentor mccrinlde alpha social life Charlotte commuting ferry publication small business IT Specialists property market socialising Western Australia consumerism 1994 friendship Australian Census shopping global generations litter Jura Coffee work-life 2016 census results norwest DESTEL wage media commentary princess charlotte Australian Population Gen Y housing market What is food insecurity? NBRS gig public speaking generations retirement cooking earnings 2014 leader click report new york times Generation X income REIV Conference unemployment giving Territory Willowdale young australians affordability marketing seasons social issues changing face of sydney budget local community urban future of education economy quote sun Canberra trend tuesday global financial crisis non profit entertainment Melbourne conference presentation huffington post builders Wodonga parents community engagement engagement ageing poker master deloitte Andrew Duffin tableau business narcissism households potts point financial business performance wealth and income study property transport plans rise of local business index financial independence Gen X snapshot Sydney keynote speaker social research trends analyst belief the australian dream social researchers society organisational culture cloudy days product local communities gold coast contiki future proof holidays divorce program daily telegraph Wagga Wagga Myth cultural diveristy infographic wall investor insight forum Australian Bureau of Statistics TED talk award winner moderators guide PSI speakers pack buildings NFP event professional development house prices Mark McCrindle in the media house price schools focus groups census food insecurity long weekend gig economy rain spend generation Z identity commuters government faith media activity mobile financial fears Adelaide NEETs SMSF village criminal Australia street brand experience crime resource James Ward suburbs Australian schools church Real Estate typical australian news religion the lucky country SA prince george demographics media release storytelling vegemite acf15 goals responsive dreams infographics micro apartments grave decision bondi australian social research event mythbusting property price JOMO mateship emerging generations workshop ultimo staying in 2013 career work innovation school trends of 2016 SRE micro housing growth tips monarchy census results 10 years innovative train eliane miles dare to dream australian real estate wealth distribution financial planning brisbane screenage parenting thrive professional grandparents Maxim Accounting social impact going out not-for-profit cultural diversity Northern beaches Event McCridle social change university urban living social trends hornsby suburb "know the times" census 2016 Research Director stats house capital city Population Clock professional speaker leadership communications NBRS Architecture high school rental stress showreel entrepreneurial work mates events travelling aged care VET average sydneysider online shopping organisations TEDx donate personal growth australians staying home more young people capital cities Christmas presents not for profit 2020 australian communities forum Australians research services neutral bay finance FPA sydney metro social analyst logan visualisation TAS dessert 24 million volunteers land of the middle class teleworking financial dreams faux-cilising social commentator futurist Christchurch The Daily Edition marrickville leadership workshop Work place Queensland researcher hobart optimistic hills ethnography Northern Territory divorce rate post rationalism keynote employmee Merry Christmas average aussie cost of living Word Up teacher donation charities men volunteering data google for education earn visual story daily commute teach apartment collaborative teachers sydneycity learning styles easter gen z clothing Financial Planning Association of Australia students townhouses growth Education Future Forum rich salary speaker child care Financial Planning Association demographer money Vocational education office space poor royal life travel learner follow sustainable hopes case study housing trends annual income social researcher children impact

Archive