2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Christchurch Sydney keynote speaker mccrindle post rationalism plans social analysis census typical australian housing market easter work mates moreton bay property development pharmacies state TDE sydneycity Deaths visualisation energy Sydney’s south west sector social impact gold coast new york times career TED talk ageing population skills 1994 work-life easy rider "know the times" Financial Planning Association of Australia James Ward media commentary Work place learner World Water Day personal growth census fail environmental scanning future-proof money population map gig economy VIC McCrindle Keynote Speakers urban taskforce vegemite unemployment rule keeper slideshare twentyseventeen Christmas research australian real estate millenials The Daily Edition sustainable commuting spend future of shopping generation Hunter Valley online qualitative research social researcher Merry Christmas volunteer census results January 26th mover and shaker choice workers generational trends children christian university Australian demographics forum keynote trends forecasting case study organisations Engineering Manager volunteering infographic wall baby name leader learn healthy future EFF marrickville professional speaker 2017 Aussies Australian Bureau of Statistics Do It Yourself narcissism focus groups kate middleton moderators guide Kirsten Brewer school satisfaction belief renting pharmacy student graphs year 12 social online shopping food speakers high density ACF optus ACF17 Royals Channel 7 contiki food bank women Queensland focus group norwest Generation Y cultural diversity sydneysider Gen X apartment property price volunteering data Australian communities Tuesday Trend thrive newspaper follow hello fresh economic hopes professional services holidays overcast Mark McCrindle Research Executive bondi Financial Planning Week future of work group session data visualisation financial future video sector wide work charities global generations financial dreams megatrends teach australian social research SA customer NBRS infographic results financial fears grave decision environment Northern Beaches Christian School collaborative stay home technology responsive omnibus DESTEL lalor park Charlotte Elderslie-Harrington park in the media baby names workforce McCrindle Speaker thought leadership social lives toys youth SMSF workplace culture CBD retirement ageing households survey design Territory Valentine’s Day happiness know the times trends of 2017 TEDx Speaker university degree work from home 2014 education research FOMO brands cloudy days Northern Territory housing growth travel 2016 census results Wodonga food insecurity not for profit research data who is generation z sentiments bus travelling australian communities forum low density event neutral bay Maxim Accounting Christmas day weather sydney speaker shopping Australian Home 2020 Myth wealth inequality royal influence hunger couple Skilling sun micro apartments daily telegraph suburban living news social research report house prices communications System's Architect Australia Day the australian dream Real Estate Institute of Victoria outsourcing medicine parents interactive australian SMART generations professional entertainment trend employmer hills study giving cost of living younger generations NT living selfie live the dream not-for-profit high school summer staff small business affordability economy Sydney Lifestyle Study engagement baby boom consumerism 2013 home wealth affordable eliane miles social issues friendship winter blues generation alpha entrepreneurial aussie culture earnings visual public holiday education future dare to dream educhat demographer bureau world ABS sydney metro Western Australia mother's day Sydney 1968 panel sydneysiders budget impact Sydney Hills Business Chamber child care brand experience Bathburst australian communities trends report research visualisation research pack presentation insights Northern beaches Event media activity Scouts ashley fell townhouses resilience educated government capital cities Christmas data award winner authenticity financial independence wolloomooloo mobile sunburnt country menai google for education etiquette investor huffington post product NEETs 1980 urban development market research demography innovative #censusfail data analyst snapshot earn conferences acf15 statistics suburbs youth unemployment Australian schools paying to work volunteers sydney event deloitte unaffordable shbc leadership workshop geomapping ethnography teacher Love social enquiry motivate grandparents residents cancelling plans Northern Beaches IT Specialists personalities urban living baby names australia report stats CPI education future report father's day Cobbitty-Leppington domestic offenders speajer gen z goals curiosity FPA Black Friday office conference financial NFP event 10 years click research group 2015 Gen Z Expert tableau storytelling TEDx Population Clock mythbusters media REIV National Conference Melbourne blaxland monarchy millennials baby names report Willowdale census data gender wedding cancelling event criminal ipswich future proofing Sydney population religion recap annual income demographic mining boom socialites growth non profit TED Christmas day investment data divorce public speaker proactive participants faith prince george quote rise of local entrepreneurs of today rain high density living Retail social media screenage Births teachers property market Business analysis social analyst Australian Families population debt demographics Tuesday Trends home owner South Australia local community debate Christmas season facts trends of 2016 wealth distribution owning a home survey manly real mccrinlde trend tuesday optus my business awards average Australian local communities car young australians learning employmee village Australia Day 2017 entrepreneur the hills city DIY shopping centre cancel plans New South Wales mccrindle research collaboration sydney hills capital city priorities tv water The ABC of XYZ Andrew Duffin social life home ownership learning styles charity average sydneysider Lower Hunter states engage local SRE forecast poker master research report national private wealth wages faux-cilising ACT house gen alpha define staying in New Zealand brisbane cars optimistic finance jobs of the future VET builders mateship winter New Zeland royal baby 24 million royal coffee conference speaker Real Estate culture spirituality housing affordability screenagers social change baby seasons greetings resource JOMO hobart baby name trends young people breakfast tuesday Christmas lunch marketing Aussie emerging trends Word Up ideas social trends alpha Vocational education names church property meals Christmas presents life royal family australian community trends report commute the changing face of organisational culture speakers pack buildings Australian Communities Trends list public speaking average aussie Australian Census mccrindle tea social shifts wealth and income distribution workshop happy holidays middle class fresh shopper's pick micro Australians TAS Generation X parenting christmas population milestone income donate safe mentor woolworths greatness the great screenage trades rent VET sector victoria aged care puzzle balance area US Geoff Brailey public transport going out 2016 census demographic transformations mortgage global retail dreaming intern Channel Seven research on coffee not for profit research February 16 growth of sydney social commentator Black Friday Sales relevant cold change long weekend infographics millionth nfp donation schools Australian Population dessert wealth and income commuters tertiary education investing pyrmont Lower Hunter Region wage ferry transport rental stress Research Director weekly earnings Queensland: QLD workplace showreel the hills shire keynote speaker futurist NSW goal christianity Canberra cica WA business holiday Caregiver 40 million 1975 Adelaide equip poor shifts GPO Hornsby Shire Council australia insight socialising events dream baby boomers leadership eliane media release school tattoos Social Trend population growth repayments logan men baby name predictions office space cultural diveristy digital economy fears community princess charlotte national wealth business index McCrindle Speakers emerging generations Christmas in Australia social researchers rich tea marriage housing meetings faux-ciliser families sports mythbusting coffee lovers trends analyst growing population community event clothing year 7 financial planning Jura Australia society ease of travel new office sydney market Financial Planning Association culturally diverse world youth day vegetarian communication gig jobs McCridle waverton tips internships publication employment renter of the future Black Friday in Australia australians staying home more communities lifestyle experience high density apartments aged care ACT Report Netflix community engagement purpose weather cartodb potts point ACF2017 in depth interviews speaker perth politics 24,000,000 Macquarie University household casual global financial crisis program school students research services professional development internet friends christmas trees christmas 2017 Australian Trends daily commute sunny days anzac Performance Sentiment Index brand cost NBRS Architecture changing face of sydney future proof train story ultimo Australia street relational society trends internship rising house prices house price Duchess of Cambridge Hills Shire Council hills shire teleworking networking nativity scene Mount Annan-Currant Hill future business performance Wagga Wagga increasing densification dreams award cash identity cooking professional presenters Tasmania ashley mckenzie training Wellington Australian community trends supply and demand sydney property market Res Vis seasons employers marriages office opening 23 million presentations REIV Conference suburb schools students communicate census 2016 salary 2016 care support Christmas Stats demographic trends Education Future Forum innovation Australian Dream 2012 future of education earning urban living index teaching challenge sector wide study What is food insecurity? analysis Assistant Store Manager Jura Coffee national crime rates education generation Z students hornsby English Crime Rates HSC divorce rate chairty the average aussie conference presentation google wellbeing faux-cilise PSI researcher darwin Mark McCrindle in the media litter careers Gen Y Kiwi celebration consumer apartments land of the middle class crows nest education sector the lucky country ACF 2016 housing trends global family mccrindle in the media urban house price rise crime emerging technologies digital social commentary language

Archive