2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


daily commute casual staff Christchurch spend ultimo retirement 24,000,000 ease of travel McCrindle Keynote Speakers TDE program trends Northern Territory business index business volunteering data social trends dream financial dreams Australian Communities Trends data analyst geomapping tattoos property price New South Wales couple living tableau SRE Australian Home growth of sydney employment Australian Dream renter of the future coffee slideshare area states ACF 2016 norwest cultural diversity population milestone engage Christmas day weather Christmas season megatrends 2012 baby boomers seasons greetings optus my business awards priorities IT Specialists the australian dream australian social research christianity work mates forecasting not for profit Australian Families safe entrepreneur debate dessert capital city nfp faux-cilise 2009 NBRS Architecture Tasmania mortgage engagement professional development VET professional speaker friends earn 24 million click rise of local easy rider tips meals January 26th prince george 1995 Australian communities salary families wages Wodonga events ACT housing affordability nativity scene learning styles mythbusting educated aged care in the media Financial Planning Association of Australia cartodb ipswich February 16 domestic Netflix local communities typical australian the hills shire VET sector finance public speaker personal growth divorce Charlotte christian Engineering Manager average sydneysider interactive national private wealth new york times eliane miles Geoff Brailey children christmas trees marketing happy holidays NSW urban development happiness care support society townhouses Real Estate Institute of Victoria rule keeper university degree shifts training sustainable hills media activity case study follow Australia Day 2017 conference urban Scouts 1980 mentor Merry Christmas young australians publication The ABC of XYZ housing trends wealth and income food bank Hills Shire Council networking marrickville Australian Population sunburnt country investing Territory real Australian demographics survey gold coast Myth sports average Australian social researcher consumerism communications US criminal sydney market screenage James Ward 2015 energy global generaion future proof Aussies vegemite office future of work life Bathburst future of education hopes school generation Z 2020 storytelling property market family weekly earnings impact Australian Bureau of Statistics 2017 community event Real Estate 1975 Social Trend princess charlotte unemployment blaxland faux-cilising commute FPA royal influence spirituality economic education sector survey design potts point logan suburban living wealth and income distribution research on coffee media budget earning Elderslie-Harrington park equip Valentine’s Day keynote innovative research financial independence students responsive menai focus group litter business performance capital cities results wealth distribution financial planning Canberra emerging trends data australians staying home more research pack Caregiver Sydney’s south west do people still change their surname after marriage? Black Friday in Australia gig presentation increasing densification communities Mark McCrindle in the media online shopping social analysis volunteering daily telegraph professional organisations moreton bay learn insight culture micro Deaths sydney property market urban living index goal low density mccrinlde donation cancelling event REIV National Conference aussie culture supply and demand dare to dream communication suburbs income conference speaker gig economy pyrmont future proofing event moderators guide cloudy days curiosity monarchy easter fresh newspaper product rent Willowdale car public holiday generational trends cooking greatness Kirsten Brewer household speaker speakers social lives outsourcing sector wide study crows nest mccrindle JOMO middle class proactive australian real estate hunger innovation communicate video TEDx Speaker young people growing population New Zeland infographic wall 1994 land of the middle class social commentator ageing social commentary demography trends of 2017 ashley mckenzie fears australian communities trends report TEDx Northern beaches Event maiden names resilience Hunter Valley financial giving Christmas Stats ageing population crime hills shire ACT Report SMART lalor park mobile micro apartments Northern Beaches tv authenticity socialites goals Generation X shopping centre cost sector wide media release holiday emerging generations jobs mining boom personalities celebration small business shopper's pick local community Financial Planning Week Skilling pharmacies hornsby report education future parenting screenagers media commentary Vocational education brands public transport baby boom social media census fail surnames wealth inequality house price rise wedding father's day australian community trends report gen z participants teaching financial fears the average aussie Lower Hunter house WA chairty sydneysider charity repayments baby names australia report commuters career public speaking generation alpha DIY investment new office workshop baby names report men Lower Hunter Region Crime Rates apartment sector leadership workshop quote world youth day researcher australian communities forum national wealth TED baby sunny days apartments Australia street Understanding and Engaging with Generation Z work holidays global generations maiden teleworking Gen X Channel 7 mccrindle tea staying in residents Sydney population wolloomooloo USA award winner high school faux-ciliser optimistic skills #censusfail education brand victoria marriage Births average aussie census twentyseventeen story water belief collaboration affordability travel conference presentation high density living Channel Seven generations global omnibus social issues Queensland: QLD lifestyle builders Australian Census Gen Y NFP event not for profit research news demographer money community faith social neutral bay grandparents coffee lovers cancelling plans stay home ABS dreams millennials cars charities cultural diveristy surname Mount Annan-Currant Hill Adelaide property development employers rising house prices population growth national crime rates rich internships owning a home wellbeing World Water Day list recap etiquette religion housing market environment employmer healthy future ACF Macquarie University future aged care puzzle presentations showreel baby name predictions school satisfaction CPI 2016 census results Queensland divorce rate housing speajer trades winter blues royal mother's day wage leadersip summer year 12 Australian Trends resource sydney event google for education customer weather breakfast australia demographic trends conferences graphs Word Up 2016 census Christmas lunch office opening Retail work-life REIV Conference sydneysiders schools students world Aussie emerging technologies hello fresh volunteers global retail study thought leadership darwin youth unemployment bureau bondi high density global financial crisis google mythbusters Wagga Wagga baby name entrepreneurs of today forecast non profit in depth interviews government Wellington Christmas presents jobs of the future christmas 2017 student internship kate middleton acf15 offenders teachers food insecurity rain Mark McCrindle know the times Western Australia consumer employmee community engagement perth Andrew Duffin technology professional services teacher vegetarian plans cash learning sydney hills dreaming child care the lucky country 1968 cold Duchess of Cambridge collaborative speakers pack Research Executive home Christmas day pharmacy high density apartments post rationalism youth state Do It Yourself forum qualitative research English HR social research Australians cost of living System's Architect christmas hobart infographics tertiary education baby names Sydney Lifestyle Study 10 years 23 million transport relevant educhat challenge house price mateship Generation Y ACF2017 year 7 professional presenters digital Christmas data Business analysis commuting social change NBRS Northern Beaches Christian School McCrindle Speaker urban taskforce Sydney Hills Business Chamber experience Research Director group PSI home ownership generation sun Australia Day research data purpose live the dream toys global generation manly social analyst DESTEL language Sydney names royal baby entrepreneurial demographics trends of 2016 VIC poor teach GPO group session going out volunteer waverton Royals office space Work place social researchers environmental scanning research visualisation affordable village HSC politics internet india deloitte suburb tuesday meetings futurist contiki younger generations 2014 investor careers long weekend Tuesday Trend culturally diverse 40 million earnings online growth Cobbitty-Leppington demographic Christmas in Australia shopping Black Friday brand experience debt intern award The Daily Edition the hills annual income sydney speaker paying to work mover and shaker 2016 balance social shifts snapshot market research NEETs McCrindle Speakers motivate ACF17 Jura Australia learner Population Clock Performance Sentiment Index Financial Planning Association social impact anzac visual tea university not-for-profit economy royal family TED talk education future report keynote speaker marriages infographic South Australia ideas trend home owner changing face of sydney china seasons education research statistics trends analyst sentiments alpha school students visualisation Res Vis census data entertainment panel gender Black Friday Sales FOMO households socialising property SA Sydney keynote speaker Melbourne "know the times" focus groups Hornsby Shire Council winter Tuesday Trends McCridle city mccrindle in the media ethnography huffington post australian SMSF who is generation z narcissism shbc church financial future census results donate renting data visualisation travelling social enquiry Christmas research schools population demographic transformations leader poker master stats Maxim Accounting Gen Z Expert brisbane define census 2016 trend tuesday house prices sydney metro optus buildings baby name trends New Zealand cica TAS bus indonesia workforce gen alpha future-proof the great screenage NT unaffordable social life woolworths Assistant Store Manager rental stress housing growth change society trends clothing digital economy choice workers EFF ferry women insights analysis friendship workplace culture selfie urban living overcast research services relational CBD millionth organisational culture cancel plans Education Future Forum mccrindle research Australian community trends research report facts work from home identity 2013 eliane local population map Kiwi food leadership Love parents grave decision medicine train thrive ashley fell millenials workplace Australian schools What is food insecurity? sydneycity future of shopping the changing face of Jura Coffee wealth