2015 in review: Top trends of the year

Wednesday, January 06, 2016

As we begin 2016, we have taken a retrospective look at 2015 and the trends that were...

Most searched

Top “How to” search on Google Australia How to Tie a Tie

Top “What is?” search on Google Australia – Netflix

Top recipe search on Google Australia – Pancake Recipe

Most Globally Googled Topic – Paris Under Attack – 897+m searches

Colour of the year

Oxford Word of the Year

"Face with tears of joy"

Biggest crowdsourced project of the year

Top 2015 Kickstarter Project – Pebble Time - $20.34m USD

Social media: Instagram

Most Liked Post

Kendall Jenner

Meme of the year

Most Reblogged Meme

Pepe the Frog

Background: Pepe the Frog is an anthropomorphic frog character from the comic series Boy’s Clubby Matt Furie. On 4chan, various illustrations of the frog creature have been used as reaction faces, including Feels Good Man, Sad Frog, Angry Pepe, Smug Frog and Well Meme’d.


Most Retweeted Tweet

Harry Styles

From boy band One Direction, Harry Styles’ tweet of gratitude to fans was sent after word came out that Zayn Malik was leaving the band. This tweet was retweeted almost 750,000 times, making it the most popular tweet of 2015 and one of the most popular messages ever published on the social media platform.

# of the year

Top Twitter Hashtags

  • Music = #OneDirection  
  • TV =  #KCA (2015 Nickelodeon Kid's Choice Awards)
  • Tech =  #iPad
  • News = #jobs
  • Stars =  #ArianaGrande


  • Top Place = Disney theme parks
  • Top Athlete = Floyd Mayweather Jnr.
  • Top Entertainer = Ed Sheeran
  • Top Movie = Star Wars: The Force Awakens
  • Top Politician = Barack Obama
  • Top Game = FIFA 15
  • Top TV Show = Game of Thrones 

Smartphone Apps

Top Smartphone App Released in 2015 – Apple Music with approx. 55m downloads.

Best Selling Album

25 by Adele

Best Selling Song

Thinking Out Loud by Ed Sheeran


Top Trending Video (Trending includes shares, comments and views)

Silento- Watch Me (Whip/Nae Nae) #WatchMeDanceOn

Most Watched YouTube Video Released in 2015

Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


data video average Australian public transport healthy future growth New South Wales entrepreneurs of today mover and shaker acf15 ethnography urban taskforce resource 2020 christianity Geoff Brailey daily telegraph Royals school students future proofing Australian Population research report the average aussie brisbane sun coffee wealth inequality mccrindle research millenials future of shopping presentations work from home spirituality grave decision analysis know the times skills states baby names report Hunter Valley food insecurity wellbeing world australian sydneysiders goals google for education shbc Do It Yourself housing trends Christmas lunch forecasting apartments What is food insecurity? speajer work younger generations educhat education wealth and income distribution define bureau study business DESTEL grandparents property growth of sydney Northern Territory national private wealth names program Lower Hunter Australia Day 2017 40 million staying in live the dream NFP event follow royal keynote speaker Australia Day hills shire quote collaboration TDE Births moreton bay Christmas Stats mateship statistics Performance Sentiment Index FOMO culture Lower Hunter Region media activity ageing brand experience Netflix future proof mythbusters trends of 2016 charities charity trends of 2017 housing long weekend trades Jura Coffee Sydney waverton Gen Y Crime Rates christmas trees australian real estate dreams Maxim Accounting donate debt New Zealand not-for-profit population growth business performance relevant aged care rule keeper "know the times" narcissism Channel 7 NEETs The ABC of XYZ tuesday staff shifts geomapping poker master volunteer speakers pack The Daily Edition energy increasing densification 2016 weather professional services culturally diverse giving residents meals DIY the hills shire world youth day Love earnings optus 24 million office opening future personal growth urban development townhouses hills optus my business awards Business analysis kate middleton entrepreneurial huffington post business index etiquette participants seasons greetings conference presentation youth unemployment Christmas day changing face of sydney Bathburst tableau Canberra menai fears debate Australian Census casual Christmas in Australia McCrindle Speaker wolloomooloo hopes trend the changing face of Aussie supply and demand professional Black Friday in Australia winter blues crows nest cash EFF Western Australia retirement challenge Vocational education divorce future-proof TAS economy students VET sector nfp capital cities population small business summer collaborative happy holidays suburban living litter Gen X pharmacies royal influence media release christmas 2017 Christmas data sustainable rental stress cooking speaker micro apartments social commentator faux-ciliser CPI Mark McCrindle report prince george ashley fell religion the great screenage sydney hills 24,000,000 ideas group ultimo sector generation not for profit research impact high density apartments census data Gen Z Expert Northern beaches Event overcast university degree offenders work-life criminal curiosity weekly earnings shopping friendship HSC young people SRE darwin Tuesday Trends hunger parents young australians population milestone politics area transport priorities motivate new york times university marketing volunteering data FPA educated Generation Y property market community event fresh keynote Wodonga life hornsby ipswich mother's day 2016 census suburb victoria IT Specialists Australian Trends global generations teachers father's day insight christian leadership sydneycity Christmas day weather blaxland unemployment gender city Real Estate Institute of Victoria facts urban living index year 12 cars Population Clock happiness royal baby anzac moderators guide Australian schools mccrindle tea wealth distribution rent social SMART workplace teleworking learn leader brand workshop census fail ACT families train national crime rates neutral bay public speaking authenticity February 16 cultural diversity consumer princess charlotte sector wide study state Cobbitty-Leppington relational food social impact food bank australian social research local communities urban spend research data australian communities trends report cancelling event social life 2013 2017 education research Christmas presents high density living Australia street Generation X case study who is generation z Real Estate donation mccrinlde census 2016 10 years low density Queensland: QLD generations demography norwest paying to work poor communications engage breakfast national wealth generational trends cold school gen z REIV National Conference employers 1968 typical australian australian community trends report commuting social issues Financial Planning Association of Australia snapshot Mark McCrindle in the media Charlotte annual income English customer Hills Shire Council newspaper VET social change Australian Home land of the middle class Sydney Lifestyle Study environment hello fresh sports mccrindle in the media 23 million demographic new office income capital city money Tuesday Trend Education Future Forum Scouts ease of travel futurist emerging technologies Sydney keynote speaker care support Australian demographics survey design omnibus intern conference consumerism sentiments dare to dream future of work pyrmont professional presenters Caregiver australia rain divorce rate Deaths Financial Planning Association SA equip Wagga Wagga Australian Bureau of Statistics water households forum teaching office easy rider storytelling JOMO Duchess of Cambridge census results baby Kiwi apartment potts point internships Australian Dream schools students family volunteers investing buildings product student VIC Australian Families contiki clothing cancelling plans infographics faith census sydneysider logan house shopping centre not for profit mentor baby name trends experience conference speaker System's Architect Northern Beaches Christian School alpha Assistant Store Manager growing population January 26th living Kirsten Brewer commuters research on coffee thrive couple aussie culture James Ward research services gig economy budget outsourcing trends socialites socialising future of education 2012 going out stay home internship housing growth government mythbusting property development personalities McCrindle Keynote Speakers Black Friday stats commute TEDx Speaker GPO generation alpha financial fears micro school satisfaction mortgage rise of local Andrew Duffin cancel plans men travel baby names australia report innovation Research Executive social research Valentine’s Day ACF17 NBRS Architecture sector wide high school easter proactive finance holidays suburbs google market research visual organisations social analyst cultural diveristy Jura Australia twentyseventeen research visualisation screenage baby name predictions SMSF hobart social media news workforce dessert NSW vegemite in the media list rising house prices social enquiry entrepreneur Sydney’s south west sydney speaker thought leadership purpose showreel affordable emerging trends graphs work mates builders Willowdale Christmas research faux-cilise marrickville renting real financial future US dreaming focus group Res Vis award winner shopper's pick average sydneysider South Australia McCridle ageing population Aussies Channel Seven home owner speakers deloitte home year 7 ABS technology parenting financial independence ACF Australian communities megatrends digital economy online celebration ACF2017 PSI Christmas season the australian dream cartodb professional speaker Mount Annan-Currant Hill Elderslie-Harrington park global Merry Christmas wealth education future jobs tea 2016 census results monarchy wedding urban living teacher financial planning marriages employmer perth royal family greatness Black Friday Sales slideshare NT Skilling plans 1975 the hills online shopping resilience baby boom sunburnt country social researchers society infographic demographics change entertainment cost McCrindle Speakers cloudy days Myth public speaker Retail employmee middle class trend tuesday women bus Macquarie University non profit global financial crisis focus groups local community Christchurch events environmental scanning sunny days demographer employment brands Sydney Hills Business Chamber wages global retail qualitative research economic communities Hornsby Shire Council Tasmania housing market choice workers interactive leadership workshop chairty researcher woolworths training travelling earn sydney market financial dreams high density tv selfie insights local society trends panel goal rich financial balance careers eliane friends baby boomers Australians Territory mining boom nativity scene vegetarian sydney event crime ACT Report owning a home aged care puzzle house price rise investor tips Australian Communities Trends Queensland affordability demographic trends TED talk church the lucky country australians staying home more data visualisation ACF 2016 responsive Adelaide children Melbourne population map jobs of the future schools social researcher bondi investment organisational culture winter youth demographic transformations mccrindle Research Director wealth and income home ownership forecast earning survey professional development workplace culture NBRS group session gold coast Sydney population domestic data analyst ashley mckenzie car emerging generations salary conferences community social commentary TED household meetings media Australian community trends networking recap Social Trend award in depth interviews social lives story engagement 2014 seasons millionth manly public holiday toys ferry lalor park visualisation REIV Conference New Zeland post rationalism pharmacy internet social analysis medicine Word Up screenagers property price Wellington wage Financial Planning Week 1994 World Water Day 1980 millennials digital Engineering Manager eliane miles Work place education sector infographic wall optimistic #censusfail gig TEDx learner cica community engagement trends analyst village sydney metro marriage Northern Beaches safe generation Z coffee lovers housing affordability presentation sydney property market identity office space child care belief teach publication social trends baby name tertiary education average aussie christmas research pack lifestyle gen alpha research event volunteering communication WA holiday learning styles click CBD daily commute repayments house prices learning communicate 2015 education future report social shifts mobile results renter of the future unaffordable house price cost of living australian communities forum language tattoos faux-cilising innovative media commentary dream career baby names