2015 in review: Top trends of the year

Wednesday, January 06, 2016

As we begin 2016, we have taken a retrospective look at 2015 and the trends that were...

Most searched

Top “How to” search on Google Australia How to Tie a Tie

Top “What is?” search on Google Australia – Netflix

Top recipe search on Google Australia – Pancake Recipe

Most Globally Googled Topic – Paris Under Attack – 897+m searches

Colour of the year

Oxford Word of the Year

"Face with tears of joy"

Biggest crowdsourced project of the year

Top 2015 Kickstarter Project – Pebble Time - $20.34m USD

Social media: Instagram

Most Liked Post

Kendall Jenner

Meme of the year

Most Reblogged Meme

Pepe the Frog

Background: Pepe the Frog is an anthropomorphic frog character from the comic series Boy’s Clubby Matt Furie. On 4chan, various illustrations of the frog creature have been used as reaction faces, including Feels Good Man, Sad Frog, Angry Pepe, Smug Frog and Well Meme’d.


Most Retweeted Tweet

Harry Styles

From boy band One Direction, Harry Styles’ tweet of gratitude to fans was sent after word came out that Zayn Malik was leaving the band. This tweet was retweeted almost 750,000 times, making it the most popular tweet of 2015 and one of the most popular messages ever published on the social media platform.

# of the year

Top Twitter Hashtags

  • Music = #OneDirection  
  • TV =  #KCA (2015 Nickelodeon Kid's Choice Awards)
  • Tech =  #iPad
  • News = #jobs
  • Stars =  #ArianaGrande


  • Top Place = Disney theme parks
  • Top Athlete = Floyd Mayweather Jnr.
  • Top Entertainer = Ed Sheeran
  • Top Movie = Star Wars: The Force Awakens
  • Top Politician = Barack Obama
  • Top Game = FIFA 15
  • Top TV Show = Game of Thrones 

Smartphone Apps

Top Smartphone App Released in 2015 – Apple Music with approx. 55m downloads.

Best Selling Album

25 by Adele

Best Selling Song

Thinking Out Loud by Ed Sheeran


Top Trending Video (Trending includes shares, comments and views)

Silento- Watch Me (Whip/Nae Nae) #WatchMeDanceOn

Most Watched YouTube Video Released in 2015

Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


shopper's pick australian social research hobart easter future proof middle class mentor teachers media mover and shaker sydney metro generation VET events wellbeing rise of local christianity school students change generation alpha Australian demographics organisations water cancelling plans salary facts staff organisational culture house price rise tips The ABC of XYZ brisbane focus groups Royals mccrindle tea moreton bay sydney hills product victoria micro apartments renting public holiday visualisation urban taskforce professional development ACF educhat future of education potts point Vocational education wage care support 2014 gen alpha insight social change wealth micro Wagga Wagga faith darwin social impact conference speakers pack Aussies Love wealth distribution personalities presentations TED talk real leadership workshop media activity belief educated FOMO purpose 2016 census Deaths February 16 daily commute gender deloitte 2013 Tuesday Trends research visualisation participants Financial Planning Association chairty the hills shire increasing densification Res Vis university criminal ACF 2016 graphs professional neutral bay village internships Engineering Manager high density living 2016 census results travelling social data insights survey design fears media release business index relevant consumer life case study casual CPI staying in australian communities trends report networking speakers earn social commentary property market vegemite meals shbc cars brand experience Gen X census 2016 sustainable relational Australian Dream future of work urban living fresh business South Australia ethnography small business mother's day know the times dessert retirement SMSF manly mateship Research Executive friends monarchy ACF17 in depth interviews holiday story Real Estate Institute of Victoria program aged care puzzle sentiments school faux-cilise interactive DESTEL hopes aussie culture Myth Real Estate NBRS sports ageing demographic responsive careers trends of 2017 thrive household forecasting world average sydneysider brands tattoos New Zeland ease of travel new york times publication entrepreneurial households names conference speaker demography low density students challenge medicine divorce emerging trends JOMO New Zealand education research trends of 2016 presentation equip survey employers logan social shifts communicate states waverton winter storytelling define poker master New South Wales annual income sector wide study balance environment leadership NBRS Architecture emerging technologies Scouts spirituality future of shopping population map infographic wall home sydney speaker spend school satisfaction women Population Clock learn keynote huffington post TED Queensland poor urban living index identity curiosity crime grave decision thought leadership Australian Families Kirsten Brewer housing Australian community trends young people residents sector social enquiry lifestyle investment living Aussie religion digital google for education cloudy days cash litter social trends live the dream REIV Conference cultural diversity anzac Research Director repayments renter of the future communications healthy future baby year 7 brand energy sector wide going out stats couple alpha panel wages wedding Australia Day 2017 Christmas presents tertiary education rain financial fears list travel online shopping internship contiki perth communities Tuesday Trend study university degree millenials follow conference presentation engagement Duchess of Cambridge Queensland: QLD jobs of the future communication Australian Home research learning styles Australian Communities Trends society conferences cold land of the middle class Netflix volunteers eliane miles education future 2020 aged care Financial Planning Week schools DIY high density apartments innovation housing affordability office opening faux-cilising English buildings Skilling visual entertainment VET sector mortgage Births kate middleton personal growth weekly earnings property men nfp dare to dream ashley mckenzie toys budget research services typical australian national crime rates Financial Planning Association of Australia 1968 Australia Day Sydney overcast woolworths population growth Do It Yourself supply and demand christian changing face of sydney holidays housing market slideshare Sydney Hills Business Chamber trends demographer debt baby names australia report money learner dreaming forecast SMART baby names report area professional services financial future data analyst optimistic teach 1994 growth suburban living SRE affordable coffee GPO census fail royal influence safe population milestone Australian Bureau of Statistics Work place global generations etiquette public speaking year 12 church demographic transformations royal baby summer business performance statistics shopping crows nest TAS keynote speaker rule keeper population royal family property price local the average aussie 1975 community social researcher children "know the times" breakfast unemployment EFF capital cities average Australian teacher clothing office space volunteering Territory Australian Census work mates award australian communities forum parents long weekend future charity culturally diverse princess charlotte mccrindle wealth and income Australian Population housing growth sunny days wealth and income distribution cost environmental scanning Generation Y VIC Western Australia post rationalism event PSI trend census data shopping centre mining boom owning a home NSW screenage bureau average aussie Generation X ultimo WA youth unemployment wealth inequality Northern Beaches choice workers young australians group session NFP event census results video government census cartodb greatness house price technology 10 years google engage train mccrindle research Bathburst menai 1980 builders national private wealth workshop SA newspaper investor click Crime Rates hills shire youth townhouses IT Specialists transport Sydney keynote speaker Australian Trends local community award winner 40 million the australian dream marketing Social Trend workplace community event CBD community engagement narcissism Wellington ideas australians staying home more father's day financial australian real estate FPA sun high school socialising Canberra meetings Caregiver debate sydneysiders market research 24 million social life pharmacies public speaker australia seasons generations Australians house prices 2015 suburbs megatrends priorities gig economy cultural diveristy growing population offenders training new office analysis paying to work language 23 million commute Merry Christmas sydneycity tuesday workforce speaker professional presenters research pack financial planning plans dream wolloomooloo social research grandparents ACT marriages HSC social commentator Adelaide norwest bondi vegetarian Assistant Store Manager selfie customer hello fresh workplace culture 2016 ACF2017 World Water Day resource geomapping baby boomers cancel plans focus group gold coast Andrew Duffin non profit snapshot global Australian communities high density income optus house food entrepreneurs of today social lives affordability rental stress shifts social researchers investing Melbourne millennials the changing face of marriage christmas 2017 pyrmont city Channel 7 stay home parenting ashley fell Tasmania proactive mccrindle in the media sydney event financial independence easy rider social media intern hornsby TDE twentyseventeen #censusfail James Ward ageing population Geoff Brailey moderators guide local communities economy media commentary urban mobile authenticity pharmacy baby name ABS impact social issues infographic home ownership baby name trends celebration volunteering data society trends Valentine’s Day world youth day futurist leader qualitative research marrickville future-proof infographics Christmas season Mark McCrindle online collaboration social analysis socialites report mythbusters Charlotte politics Channel Seven baby names prince george happiness not for profit volunteer Wodonga weather sydneysider rich The Daily Edition motivate Christmas lunch rent McCrindle Speakers commuters results family families data visualisation showreel housing trends Australia street hills lalor park Gen Y research data news recap baby name predictions Kiwi home owner car researcher culture Australian schools jobs australian community trends report acf15 in the media millionth student generation Z learning capital city domestic baby boom demographics collaborative blaxland ipswich quote education future report faux-ciliser System's Architect earnings charities outsourcing consumerism optus my business awards emerging generations cica NT mythbusting divorce rate trend tuesday the hills Hornsby Shire Council TEDx earning royal group experience trades tv the great screenage Northern Territory generational trends gig Macquarie University skills dreams unaffordable professional speaker goal 2012 tableau work-life research report Northern Beaches Christian School NEETs forum trends analyst goals gen z internet global financial crisis omnibus career tea Christchurch not-for-profit resilience friendship future proofing demographic trends innovative employment Education Future Forum entrepreneur cooking australian winter blues Hills Shire Council schools students apartments economic Word Up suburb daily telegraph finance eliane 24,000,000 bus ferry teleworking work January 26th teaching child care cost of living education financial dreams rising house prices REIV National Conference cancelling event office education sector Northern beaches Event sunburnt country apartment state national wealth