1 in 5 Aussie mums to go without gifts this Mother's Day

Thursday, May 09, 2013

Almost 1 in 5 Australian mothers will not receive a gift this Mother’s Day, as 18% of respondents admit they have no intention of purchasing their mums a gift.

Our recent nationwide survey of 580+ respondents and 260+ mothers showed that some Australians are spot-on in their anticipated Mother’s Day purchase while others have missed the mark.

The most desired gift that mothers expressed – a gift for them personally, such as pampering or beauty treatments – is also the gift that Australians will go for more than any other, with 13% choosing this type of gift. On the flip side, while only 7% of mothers would like something for their home – such as flowers and décor – more than 1 in 10 Australians will opt for these items as their gift of choice.



Most Desired Gifts this Mother’s Day


Mothers responded that their most desired gifts (chosen by 26% of all respondents) was something for her personally – whether pampering, hair styling, a massage, nail treatments, or beauty products. Next in line was something she could spend (15%) such as cash or a store voucher, and something she could wear (13% – i.e. jewellery, clothes or accessories). The least desirable categories included something she could use (cooking, cleaning, gardening, or sewing implements, at 7%), something for her home (flowers, décor, at 7%), and least of all, something she could consume (wine, gourmet foods and chocolate, at 3%).



If ever there was a gift that was explicitly put forward, it was time with family and the alleviation of everyday household tasks:

“I would love the company of my children, a meal with my family… for my kids to be with me!”

“A cooked meal or a job that needed to be done around my home, to have a day off from home duties would be nice.”

Thoughtfulness and love-filled gestures were also appreciated:

“I want nothing material, just breakfast in bed and a picnic.”

“I would most like a card with thoughtful words, or a photo of my children all together.”


Download the Mother’s Day research summary for the full report!
Click here to download the report

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

1994 data visualisation youth victoria google wellbeing poker master recap twentyseventeen Financial Planning Association mover and shaker hornsby millionth owning a home poor statistics townhouses DESTEL experience mining boom village GPO define click waverton aussie culture jobs of the future seasons tv men ashley fell cartodb media purpose australia unemployment TED land of the middle class WA communicate infographic wall house price church Word Up grave decision online insights investor demographer annual income Mark McCrindle cica not for profit tableau the hills shire social research engagement social lives household keynote workshop SA media release fears cold Geoff Brailey presentation world youth day tertiary education optimistic Tuesday Trend earn moderators guide Engineering Manager social researchers religion environmental scanning futurist world the great screenage TAS customer business performance Sydney Hills Business Chamber acf15 travelling innovative nfp organisations social impact census 2016 affordable graphs 2013 insight eliane miles Wellington social commentator faux-cilise home conference speaker ABS the lucky country social issues professional development Tuesday Trends criminal royal influence social commentary slideshare faux-ciliser tips city What is food insecurity? communities politics sun mother's day baby name trends World Water Day norwest school satisfaction Kirsten Brewer renter of the future emerging trends sector wide choice workers local community wages micro donation daily telegraph research pack results educhat potts point Melbourne relevant McCrindle Speakers socialising Gen Y professional social data analyst 2017 parenting community engagement conference presentation baby names australia report staying in report socialites housing intern Charlotte social researcher suburban living conference national private wealth teach year 12 SMART culturally diverse budget unaffordable social analysis events business index shopping quote small business resource average aussie communication hunger house price rise consumerism real training follow Channel 7 education sector teachers young australians hello fresh ultimo speakers Do It Yourself education research leadership media activity faux-cilising safe states Christchurch paying to work generation Z career New Zeland New South Wales language future-proof ideas charity easter 1968 father's day students Australian Dream commute future of education gig economy Hills Shire Council NEETs award winner suburb group session Northern beaches Event kate middleton sustainable eliane TEDx overcast Valentine’s Day dare to dream toys culture car australian communities forum national wealth australian demographic trends cancelling plans emerging generations curiosity employmee clothing cash research services baby names chairty state census logan teleworking digital community event collaboration greatness royal baby happiness entrepreneurial internet coffee aged care christmas mythbusters ageing population financial fears fresh baby boomers ferry giving publication workplace culture data post rationalism TDE 2015 shopper's pick #censusfail sydney hills pharmacy house prices dreaming australian communities trends report gen alpha wealth and income ipswich affordability area offenders market research emerging technologies Australians Generation Y forecast office space Financial Planning Association of Australia identity group professional speaker Skilling daily commute Social Trend food insecurity Australian Population anzac snapshot demographic transformations cancelling event Real Estate winter blues social enquiry debt global generations transport urban taskforce crows nest environment story Kiwi rise of local parents baby name professional presenters Australian Bureau of Statistics builders divorce rate care support schools students volunteering Northern Beaches Christian School trades organisational culture presentations 2014 australian real estate thrive trends analyst office opening living education future report Births sydneysider technology year 7 local communities life property price screenage long weekend Myth society trends brisbane careers infographics earnings households Christmas lunch Bathburst generation alpha spend case study population growth Duchess of Cambridge networking Macquarie University motivate NFP event financial dreams James Ward wage australian social research university degree ageing typical australian stay home Aussies capital cities marketing hills entrepreneurs of today sunny days selfie contiki January 26th Christmas season learning styles Merry Christmas Work place visualisation internships manly millennials cultural diversity gen z school IT Specialists personal growth NSW Australian community trends mccrindle government optus my business awards research report brand menai jobs learn vegetarian middle class employers online shopping DIY rule keeper belief brand experience pyrmont product census results February 16 Sydney apartments dessert ethnography optus leader Queensland: QLD alpha Gen X live the dream VET sector darwin Tasmania goal medicine wolloomooloo monarchy work-life mccrindle in the media grandparents Territory holidays Royals urban living survey design focus group SRE dreams Channel Seven bondi System's Architect keynote speaker debate CPI demography megatrends social change office local brands mccrindle research residents SMSF public speaker Vocational education survey innovation ashley mckenzie forum economic community program mentor FOMO mortgage storytelling vegemite travel employment speajer rental stress financial independence Australian Families analysis NBRS Architecture cars outsourcing australians staying home more list social trends gold coast tattoos demographics geomapping public holiday visual wedding friendship families income sydneysiders mateship friends mythbusting tuesday urban Australian Census focus groups average Australian generation New Zealand millenials lifestyle litter challenge 2016 participants Population Clock sunburnt country educated trend commuters repayments lalor park EFF sentiments tea Western Australia schools researcher Australian Trends shbc social life home ownership names 10 years research on coffee generational trends Res Vis wealth distribution new york times hopes healthy future mobile breakfast celebration qualitative research Sydney keynote speaker priorities capital city global financial crisis summer volunteering data omnibus changing face of sydney blaxland domestic weather research data trends of 2016 high density living high density house population Jura Coffee facts cloudy days family in depth interviews google for education rain child care cost of living responsive baby boom rich spirituality not for profit research the average aussie 24 million VIC meetings increasing densification home owner dream etiquette sydney speaker prince george event charities newspaper work mates Hornsby Shire Council micro apartments Wodonga growing population woolworths Crime Rates youth unemployment Deaths urban living index 2016 census results sector internship teacher low density national crime rates research balance TED talk ACF Research Director housing growth demographic wealth and income distribution meals 2012 Canberra energy Australia Day 2017 2016 census media commentary skills Netflix hills shire 24,000,000 news train food cost change communications investment education future princess charlotte social shifts census fail entertainment 1980 going out CBD Adelaide Australian schools South Australia high density apartments women collaborative Education Future Forum average sydneysider engage casual bureau new office The ABC of XYZ future of shopping teaching HSC marrickville future proofing apartment supply and demand deloitte wealth christianity royal family video donate financial planning proactive showreel trends of 2017 baby names report marriage ACF2017 infographic sector wide study population map Wagga Wagga housing affordability earning faith Love ACF 2016 the changing face of Caregiver bus shopping centre weekly earnings public speaking rent Christmas presents divorce population milestone university equip young people investing gender Australia street ACT Report mccrindle tea student Assistant Store Manager REIV National Conference Jura Australia moreton bay ease of travel in the media FPA goals Australian Communities Trends relational NBRS water leadership workshop future 1975 coffee lovers baby name predictions money consumer Real Estate Institute of Victoria entrepreneur hobart school students crime the hills wealth inequality authenticity stats interactive financial sydney metro retirement PSI JOMO 23 million children salary panel Generation X food bank conferences 2020 Australian demographics australian community trends report learner thought leadership personalities ACF17 couple aged care puzzle marriages society impact economy Research Executive know the times Aussie buildings global trend tuesday resilience winter NT high school professional services not-for-profit gig 40 million narcissism sydneycity generations royal The Daily Edition Queensland housing market financial future "know the times" volunteer Australia Day learning easy rider huffington post property market cancel plans holiday workforce pharmacies perth future proof staff work Financial Planning Week Scouts cultural diveristy study sports research visualisation award speakers pack baby ACT McCridle the australian dream suburbs rising house prices volunteers VET forecasting Australian Home trends census data christian shifts social media workplace Andrew Duffin REIV Conference Northern Territory plans finance neutral bay non profit growth speaker business renting cooking English property employmer Northern Beaches Australian communities education future of work sydney event housing trends

Archive