1 in 5 Aussie mums to go without gifts this Mother's Day

Thursday, May 09, 2013

Almost 1 in 5 Australian mothers will not receive a gift this Mother’s Day, as 18% of respondents admit they have no intention of purchasing their mums a gift.

Our recent nationwide survey of 580+ respondents and 260+ mothers showed that some Australians are spot-on in their anticipated Mother’s Day purchase while others have missed the mark.

The most desired gift that mothers expressed – a gift for them personally, such as pampering or beauty treatments – is also the gift that Australians will go for more than any other, with 13% choosing this type of gift. On the flip side, while only 7% of mothers would like something for their home – such as flowers and décor – more than 1 in 10 Australians will opt for these items as their gift of choice.

Most Desired Gifts this Mother’s Day

Mothers responded that their most desired gifts (chosen by 26% of all respondents) was something for her personally – whether pampering, hair styling, a massage, nail treatments, or beauty products. Next in line was something she could spend (15%) such as cash or a store voucher, and something she could wear (13% – i.e. jewellery, clothes or accessories). The least desirable categories included something she could use (cooking, cleaning, gardening, or sewing implements, at 7%), something for her home (flowers, décor, at 7%), and least of all, something she could consume (wine, gourmet foods and chocolate, at 3%).

If ever there was a gift that was explicitly put forward, it was time with family and the alleviation of everyday household tasks:

“I would love the company of my children, a meal with my family… for my kids to be with me!”

“A cooked meal or a job that needed to be done around my home, to have a day off from home duties would be nice.”

Thoughtfulness and love-filled gestures were also appreciated:

“I want nothing material, just breakfast in bed and a picnic.”

“I would most like a card with thoughtful words, or a photo of my children all together.”

Download the Mother’s Day research summary for the full report!
Click here to download the report

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


victoria CBD report menai trends of 2017 education future environmental scanning Aussies plans define sydneycity infographic wall finance cash census jobs of the future Financial Planning Week Australian Families Mark McCrindle Word Up sun careers capital city System's Architect Northern Beaches Christian School award winner entrepreneurs of today contiki huffington post employers tips ACF 2016 demographic trends world housing affordability Wodonga house prices global financial crisis Australian Bureau of Statistics technology James Ward housing trends English divorce rate investment business index generational trends 2012 baby names report TAS emerging technologies schools students 2016 young people church overcast infographic ethnography mover and shaker teach kate middleton VET wealth and income distribution grandparents story cancel plans poor learning Wagga Wagga home ownership Kiwi high density living collaborative happiness internship click rising house prices #censusfail research acf15 lalor park travel typical australian New Zeland customer HSC South Australia going out public speaker hornsby young australians trends of 2016 career staff the average aussie Hornsby Shire Council tableau earnings online 40 million learning styles dreaming financial future NEETs workplace culture real social researchers Australian Dream generation Z sustainable spend students SMART business performance the changing face of baby boomers tattoos repayments 2020 stats global suburban living Hills Shire Council population milestone WA The Daily Edition university degree schools summer Merry Christmas Australians workforce urban taskforce Tasmania mother's day thrive cost of living blaxland australian social research Andrew Duffin professional development internships high school social networking housing offenders ACT TDE Australian Home hobart demographic transformations optus my business awards spirituality priorities australians staying home more travelling Australian Communities Trends megatrends energy case study Australian Trends fears NBRS challenge charity research services IT Specialists facts group session narcissism Northern Territory financial dreams university Christmas lunch Territory aged care teleworking mccrindle in the media middle class living quote breakfast McCrindle Speakers socialising ABS brisbane training christian easter social enquiry commute future proofing leader apartment non profit ACF financial unaffordable mccrindle economy engage Tuesday Trends friends ashley fell bureau sunny days focus groups educated baby names australia report Australian schools wolloomooloo clothing insight rent winter blues neutral bay parents budget debate future social impact office space generation alpha wedding Scouts media activity Tuesday Trend conference ultimo property market fresh 2015 experience survey design holidays crime Australian Census Gen X darwin consumerism post rationalism earning australian communities trends report transport community 10 years Real Estate cancelling plans news cooking publication conferences tea mccrindle tea rental stress divorce statistics grave decision online shopping equip child care sector relational trend earn Macquarie University EFF skills population map slideshare christianity prince george renter of the future demographics mining boom FPA paying to work relevant marketing Geoff Brailey mccrindle research dream leadership workshop society public holiday innovation mateship buildings government Deaths omnibus GPO Bathburst pharmacy celebration annual income baby names social issues census results optus community event work emerging generations meals eliane belief easy rider resource baby name trends logan land of the middle class state jobs social analysis Western Australia social commentary results communities communications Education Future Forum data analyst 1975 financial independence analysis daily telegraph entrepreneur list global generations JOMO baby name "know the times" households forecast suburbs unemployment communicate focus group national private wealth identity safe staying in moderators guide retirement residents wealth and income Engineering Manager public speaking goals couple wellbeing housing market ideas gender house wages faith know the times Population Clock sydney speaker professional services optimistic The ABC of XYZ small business children work-life economic salary hills shire employment aussie culture school students wage trends educhat family daily commute Northern Beaches society trends meetings SMSF NT wealth healthy future digital holiday media commentary presentations cartodb Christmas season Australia Day 2017 visual organisational culture Northern beaches Event Myth social media hopes presentation the hills shire 2014 responsive Charlotte Sydney Hills Business Chamber community engagement cancelling event pharmacies environment sports 2016 census demographer DESTEL ashley mckenzie education dare to dream home princess charlotte collaboration vegemite thought leadership urban future of education culture 1968 shifts Social Trend not-for-profit business teacher urban living index volunteers sentiments snapshot brands vegetarian domestic REIV National Conference baby boom teachers geomapping hello fresh entrepreneurial world youth day dessert PSI culturally diverse NBRS Architecture education future report Gen Y Australia Day sector wide house price education research Crime Rates mortgage school australian communities forum student changing face of sydney increasing densification brand ipswich January 26th cultural diversity royal influence manly friendship Melbourne future-proof greatness VET sector Duchess of Cambridge year 12 organisations father's day trades study Births REIV Conference shopping rich property price data visualisation names google for education Love village commuters stay home insights aged care puzzle New South Wales generations future of work gen z World Water Day affordable New Zealand keynote speaker parenting owning a home suburb population leadership intern trends analyst google car consumer not for profit norwest investing bondi weekly earnings participants property ageing population Generation Y new office generation demographic sydneysiders capital cities balance seasons social trends NSW Netflix wealth distribution monarchy life events newspaper politics household Do It Yourself Financial Planning Association of Australia toys marriage motivate long weekend youth change Christmas presents census fail learner cloudy days keynote national wealth recap home owner social researcher mythbusting mentor office opening forum emerging trends potts point curiosity 1994 sydney event financial fears award royal professional school satisfaction growth research data low density 24,000,000 litter ease of travel lifestyle social shifts townhouses faux-cilising Channel 7 weather DIY Queensland graphs follow Vocational education winter the australian dream Caregiver cars waverton workshop Australian communities twentyseventeen Generation X professional speaker faux-cilise internet selfie panel Wellington media media release local communities social lives tv forecasting bus Kirsten Brewer Sydney keynote speaker high density families affordability poker master the hills gen alpha group workplace product rain tertiary education research pack christmas researcher Assistant Store Manager Canberra water 23 million visualisation interactive investor baby name predictions religion millionth qualitative research moreton bay royal family debt Skilling sector wide study language socialites research report average aussie research visualisation communication education sector crows nest alpha 2016 census results local program ferry marriages futurist states VIC conference presentation perth anzac mobile conference speaker ageing data australia new york times Valentine’s Day shbc cost Financial Planning Association rule keeper Research Executive food teaching millennials income work mates engagement trend tuesday urban living brand experience high density apartments resilience Channel Seven etiquette sydney hills medicine Australian Population market research office future proof Christchurch housing growth sunburnt country 1980 speakers coffee proactive faux-ciliser survey event youth unemployment city goal year 7 24 million pyrmont renting supply and demand millenials mythbusters men storytelling marrickville 2013 deloitte area growing population Aussie SA census 2016 Queensland: QLD Work place innovative social change eliane miles builders women nfp learn Australian demographics 2017 house price rise Res Vis social commentator personal growth FOMO rise of local entertainment February 16 train in the media national crime rates Sydney social life cold authenticity tuesday sydney metro gold coast population growth Royals personalities Adelaide social research baby shopper's pick royal baby in depth interviews Real Estate Institute of Victoria woolworths outsourcing criminal video